Fruit & Vegetable Markets in the US - Industry Market Research Report

Fruit & Vegetable Markets in the US

Operators in the Fruit and Vegetable Markets industry tend to be small, local vendors that sell fruit, vegetables, meat, dairy and various frozen products predominately to households and individuals. Industry revenue has remained relatively stagnant over the five years to 2019, primarily due to a slight decline in per capita fruit and vegetable consumption. However, fruit and vegetable consumption, consumer spending and per capita disposable income are all expected to increase in 2019, promoting the purchase of organic and premium products. Industry revenue is forecast to return to growth over the five years to 2024. While per capita fruit and vegetable consumption is projected to continue to decrease marginally, per capita disposable income is anticipated to increase, which will likely boost sales of higher-margin organic produce and drive up industry revenue growth.

Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita fruit and vegetable consumption
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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