United Kingdom (UK) Valentine's Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

United Kingdom (UK) Valentine's Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Valentine's Day 2022 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Valentine's Day. The report analyses the major players, the main trends, and consumer attitudes.

Valentine’s Day 2022 saw a rise in shopper penetration after the lockdown-restricted 2021 occasion, with penetration rising over 7.0ppts, though this is still more than 4.0 percentage points off the figure reported in 2020. Retail penetration increased around 5.0 percentage points to almost 50%, while leisure penetration exceeded 2020 levels, growing almost 10.0 percentage points against 2021 to around 15.0% as all non-essential shops and leisure destinations were open this year.

Scope

• Shopper penetration increased against 2021, however this is still behind the figure in 2020. Retail penetration also increased against 2021 but remained below 2020, while leisure penetration exceeded 2020's value.
• There was an increase in leisure spend as consumers priorities shifted to spending time with loved ones via leisure activities such as going for romantic meals.
• More consumers purchased Valentine's Day gifts for their children and pets this year, with retailers targetting this audience more in 2022 to widen the pool of recipients in this occasion and subsequently encourage consumers to spend more on Valentine's Day.
• Consumers have switched to value food & drink retailers this year as rising inflation has led to much tighter budgets.

• Identify the key retailers used by consumers to purchase Valentine's Day products across various categories, and what drives consumers to shop with these retailers
• Understand the most popular Valentine's Day categories shopped for by consumers in 2022
• Understand which channels used by consumers are the most popular when shopping for Valentine's Day products

Companies Mentioned

Adidas
Aldi
Amazon
Apple
Argos
ASDA
ASOS
B&Q
Blackwells
Boots
Card Factory
Clintons
Co-op
Currys
Debenhams
Footasylum
Funkypigeon.com
GAME
Goldsmiths
H&M
H. Samuel
Halfords
HMV
Home Bargains
Hotel Chocolat
House of Fraser
IKEA
Independent retailer
Interflora
JD Sports
John Lewis & Partners
Lakeland
Lidl
Local florist/flower stall
Marks & Spencer
Matalan
Moonpig.com
Morrisons
Next
Nike
Ocado
Oliver Bonas
Pandora
Paperchase
Pets at Home
Poundland
Primark
Sainsbury's
Savers
Shoe Zone
Smyths Toys
Sports Direct
Superdrug
Tesco
The Body Shop
The Book People
The Brilliant Gift Shop
The Entertainer
The Fragrance Shop
The Perfume Shop
The Range
The Works
Thorntons
Tiffany & Co
TK Maxx
Very
Waitrose & Partners
Waterstones
WH Smith
Wordery
Zara
Zavvi