United Kingdom (UK) Mothers Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

United Kingdom (UK) Mothers Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Mothers Day 2022 report forms part of GlobalData's leisure Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

Mother's Day penetration rose 8.5ppts in 2022, just below pre-pandemic levels, with consumers more willing to participate in celebrations this year having been advised to avoid social contact in the previous two years amidst COVID concerns. The cost of living crisis has meant consumers have shopped more cautiously, with impulse purchases declining in all categories.

Scope

• The percentage of consumers making impulse purchases declined across all categories.
• Mobile became the most used channel when shopping for Mother's Day gifts online.
• As a result of cutting back on non-essential spending, personalisation declined across all gifting categories.
• Retail spend declined, but spend on leisure increased in 2022 as a lack of COVID restrictions meant consumers were able to go out to celebrate.

• Identify the key retailers used by consumers to purchase products for Mother's Day across various categories, and what drives consumers to shop with these retailers
• Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to Mother's Day shoppers
• Identify the different channels used by consumers to purchase and browse for Mother's Day products, and how consumers use of the online channel to browse and purchase differs across product categories.
• Identify the most popular products purchased for Mother's Day in 2022 , and how this is changing to plan for 2023 Mother's Day product ranges.