United Kingdom (UK) - Home Category Data, The Consumer - Laundry and Cleaning 2023

United Kingdom (UK) - Home Category Data, The Consumer - Laundry and Cleaning 2023


The UK: Home Category Data, The Consumer - Laundry & cleaning 2023 report offers a comprehensive insight into consumer attitudes in the UK laundry & cleaning market. The report focuses on nine key subcategories: general cleaning products, cloths & dusters, brooms & brushes, mops & buckets, cleaning bins & storage, landry products, drying, ironing and landry baskets & bins. Consumer data is based on our 2023 UK laundry & cleaning survey, using a panel of 2,000 nationally representative consumers.

  • Tesco is the most shopped at retailer for general cleaning products
  • Tesco holds the highest conversion rate across the general cleaning products market
  • Price is the most important driver when selecting which retailer to purchase general cleaning products from
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Consumer Penetration by Subcategory
Drivers of Purchase
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Replacement Cycle
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
Brands Conversions by Subcategory, 2023
Drivers of Brand Choice, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Tesco, 2023
Retailer Profile - B&M, 2023
Retailer Profile - Home Bargains, 2023
Retailer Profile - ASDA, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Brands Considered and Purchased, 2023
Drivers of Brand Choice, 2023
Shopper Research Process, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Opinions on laundry & cleaning, 2023
Cleaner hire, 2023
Ironing, 2023
Responsibility for ironing, 2023
Clothes drying methods, 2023

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