Home category data, The consumer - Household storage

Home category data, The consumer - Household storage


United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits report offers a comprehensive insight into consumer attitudes in the UK household storage market. The report focuses on six key subcategories: total household storage, general storage box, laundry and clothes storage, soft storage, entertainment and office storage, and large storage. Consumer data is based on our 2023 UK household storage survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

Amazon holds the highest conversion rate in the overall household storage marketAmazon was the most shopped at retailer for general storage box, laundry and clothes storage, soft storage and large storage36.4% of respondents purchased online when shopping for household storage

Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Research Prior to Purchase
Views Prior to Purchase
Category-specific questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - B&M, 2023
Retailer Profile - ASDA, 2023
Retailer Profi

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