United Kingdom (UK) - Home Category Data, The Consumer - Bathroom furniture 2023

United Kingdom (UK) - Home Category Data, The Consumer - Bathroom furniture 2023


The UK: Home Category Data, The Consumer - Bathroom furniture 2023 report offers a comprehensive insight into consumer attitudes in the UK bathroom furniture market. The report focuses on five key subcategories: overall bathroom furniture, fitted accessories, bathroom furniture, complete bathroom furniture, and partial bathroom furniture. Consumer data is based on our 2023 UK bathroom furniture survey, using a panel of 2,000 nationally representative consumers.

  • B&Q was the most visited retailer for complete bathroom furniture in the past 12 months
  • Moving to a new home was the most important purchase motivation for buying bathroom furniture
  • Quality is the most important driver when selecting bathroom furniture
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Consumer Penetration by Subcategory
Drivers of Purchase
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Replacement Cycle
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Installation Trends, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - B&M, 2023
Retailer Profile - IKEA, 2023
Retailer Profile - Bathroom City, 2022
Retailer Profile - Dunelm, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Shopper Research Process, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Shopper Views on Online Shopping for Bathroom furniture, 2023
Satisfaction with Online Shopping for Bathroom furniture, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Number of bathrooms, 2023
Current bathroom furniture, 2023
Desired changes to bathroom, 2023
Spend expections if money was no object - new bathroom, 2023
Priority of the bathroom, 2023

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