Success Case Study: Pots & Co. - Restaurant-inspired desserts for home consumption
Success Case Study: Pots & Co., is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Pots & Co. platform, the company's restaurant-inspired desserts. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
Pots & Co. is a luxury dessert company, established in the UK in 2008, that offers consumers a restaurant-quality pudding that is both natural and memorable. It targets those seeking to go beyond mainstream products by offering unusual flavor profiles. Providing consumers with brightly colored ceramic ramekins not only brings style, but meets sustainability expectations. The firm taps into the airline industry despite tough criticism and highlights cocooning tendencies for other premium brands.
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