Success Case Study: Nutri-Brex in China - Utilizing digital marketing to revolutionize Chinese breakfast habits
Success Case Study: Nutri-Brex in China is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Nutri-Brex in China. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the Chinese market.
Ready-to-eat cereals, such as Nutri-Brex, are very different to what is typically consumed in China for breakfast. Traditionally, Chinese consumers prefer hot meals such as congee rather than cold breakfast cereals. Challenging these habits is always going to be difficult, especially considering that lactose-intolerance is high in China. However, the Chinese market represents a huge untapped area for Western breakfast cereals producers, and these brands are looking to revolutionize the breakfast habits of Chinese consumers, leveraging convenience, health benefits and a trustworthy image.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook