Pack-Track Seize+Adapt Case Study: Wider Opportunities for an Easy-Open Tamper-Evident Closure
Summary
Pack-Track Seize+Adapt Case Study: Wider Opportunities for an Easy-Open Tamper-Evident Closure, uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in the UK by Lucozade Ribena Suntory for Ribena Minis juice drinks and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an easy-open tamper-evident closure, currently used for a children's juice drink, and considers how the format could cross over into other categories.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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