Market Research Logo

Opportunities in the Americas Meat Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Americas Meat Sector: Analysis of Opportunities Offered by High-Growth Economies

Summary

Global Meat sector was valued at US$945.7 billion in 2018 and is forecast to register a CAGR of 3.9% during 2018-2023, to reach US$1,142.9 billion by 2023. The Americas meat sector, valued at US$299.1 billion in 2018, emerged as the largest region with a value share of 31.6% in the global meat sector in 2018, and is forecast to record the fastest growth at a CAGR of 4.6% during 2018-2023. High disposable income and increasing popularity of healthy and organic meat products will remain the primary factors driving the sector in the region. However, negative consumer perception about meat being unhealthy due to the presence of preservatives and excess saturated fats poses a challenge for manufacturers.

The meat sector in Americas is led by fresh meat (counter) with a share of 33.4% of the regional meat sector value in 2018. The category is also forecast to register the highest growth at a CAGR of 5.8% till 2023. Fresh meat (counter) also leads volume sales with into a share of 45.9% in 2018. Frozen meat is forecast to register the fastest growth in volume terms, at a CAGR of 2% during 2018-2023.

Based on the relative performance of countries on multiple metrics, Canada, Mexico, Colombia, and Brazil were shortlisted as high-potential countries, primarily due to the large meat sector size, projected high-value growth rates, and projected rising per capita value growth levels. Brazil was the largest market in both value and volume terms, in 2018.

The overall meat sector in the Americas region is fragmented with the top five brands - Tyson, Farmland (Smithfield Foods Inc.), Hormel, Seara, and Excel - accounting for 9.4% of the overall value sales in 2018. Private labels held a value share of 15.7% in the overall Americas meat sector, owing to a well-developed retail landscape and consumers’ positive perception of private label products.

The report Opportunities in the Americas Meat Sector, brings together multiple data sources to provide a comprehensive overview of the region's meat sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the meat sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of meat categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for meat across the key countries in the region, in 2018. It covers these distribution channels - hypermarkets & supermarkets, food & drinks specialists, convenience stores, department stores and others, which includes cash & carries & warehouse clubs and vending machines and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, container, closure, and outer types based on the volume sales (units) of meat.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (regional analysis )
Market size analysis - Americas compared to other regions
Americas - analysis by region
Growth analysis by region
Growth analysis by country
Growth analysis by category
3.Identifying high-potential countries in the Americas
Identifying high-potential countries - methodology
High-potential countries
Identifying high-potential countries - risk, reward, and opportunity analysis
4. Market size and growth analysis (high-potential countries in the Americas)
Overview - value and volume growth analysis by country
Growth contribution analysis by country
Share of meat compared to other food sectors
Change in consumption levels by country and meat categories
Per capita consumption and expenditure analysis
5. Country profiles
Canada
Mexico
Colombia
Brazil
6. Success stories
Meat in the Americas: case studies
7. Company and brand analysis
Brand share analysis in the meat sector
Leading companies in the Americas meat sector
Leading brands in the Americas meat sector
Private label penetration in the meat categories
8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness analysis - growth contribution by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share
Health & wellness analysis - key product attributes and consumer benefits
9. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by categories
10. Key packaging formats
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
11. Challenges and future outlook
Key challenges
Future outlook
12. Appendix
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2018-2023
Americas - analysis by region
Countries covered in north America and south America
Identifying high-potential countries - risk, reward, and opportunity analysis
High-potential countries in Americas - overview
Value share of meat sector as a proportion of overall food by country
Change in consumption by market within meat(value terms), 2018-2023
Per capita consumption in Americas and high-potential countries, 2018
Per capita expenditure in Americas and high-potential countries, 2018
Canada meat- overview, % value share by category, 2018
Mexico meat- overview % value share by category, 2018
Colombia meat- overview % value share by category, 2018
Brazil meat- overview % value share by category, 2018
Leading brands in the Americas meat sector and categories by value, 2018
Leading companies in the Americas meat sector by value sales (US$ million), 2018
Leading brands (including private label) in the Americas meat sector by value sales (US$ million), 2018
Private label penetration in the meat sector
Health & wellness value and its share in overall sales, 2012-2022
Share of product attributes and consumer benefits in high-potential countries Americas, 2018
Leading distribution channels in the Americas region by country, 2018
Leading distribution channels in the Americas region by category, 2018
List of Figures
Annual value growth analysis by region , 2018-2023
Annual volume growth analysis by region , 2018-2023
Value and volume growth analysis by country, 2018-2023
Value and volume growth analysis by category, 2018-2023
Top four high-potential countries in the Americas
Country level contribution to the growth by categories in the Americas region, 2018-2023
Canada meat - demographic analysis
Mexico meat - demographic analysis
Colombia meat - demographic analysis
Brazil meat - demographic analysis
Country level contribution to the growth of H&W market in the Americas region, 2018-2023
Key pack material volume (units) share, 2018
Unit volume growth by pack material, 2012-2022
Key pack type volume (units) share, 2018
Unit volume growth by pack type, 2012-2022
Key closure type volume (units) share, 2018
Unit volume growth by closure type, 2012-2022
Key primary outer type volume (units) share, 2018
Unit volume growth by primary outer type, 2012-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report