Impact on Consumer Behavior in the Americas: COVID-19 Survey Snapshot - Week 9

Impact on Consumer Behavior in the Americas: COVID-19 Survey Snapshot - Week 9


GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The two countries in scope for the Americas are Brazil and the USA. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 9.

Somewhat surprisingly, there has been an increase in concern about coronavirus in the Americas, following a 3% drop in the previous week. The US has seen an increase of only 1%, so not much can be read into this. However, Brazil has seen a 6% increase on the previous week - a significant rise in tensions. The fact US concern has remained steady over the past four weeks suggests feelings will gradually decline over an extended period. Meanwhile, Brazilian concern has been more erratic and may begin to steady in the coming weeks.

According to GlobalData’s COVID-19 Consumer Survey, 29% of American females have sent they are spending more time watching videos/v-logs than before the COVID-19 outbreak. Meanwhile, 41% of males are spending more time on this activity. The fact that nearly half of American males are spending more time watching videos and v-logs is an enormous opportunity for tourism companies to actively connect with the male market. By interacting with customers, companies will maximize the chances of a strong return to tourism once travel restrictions are lifted.

Guidance about product consumption (-9%) and general entertainment (-7%) have both seen significant declines in Brazil. Despite this a large proportion of Brazilians still want this kind of news. For companies to be successful in Brazil it will be important for them to be releasing news on a wide range of issues as consumers like to be well informed of the brands they are using.


  • This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Brazil and the USA.
  • It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy
  • Gain access to primary survey data results.
  • Understand how the coronavirus pandemic is changing consumer attitudes.
  • Assess how you can adapt your business plans and strategies to better meet these changing needs.

COVID-19 Impact on Consumer Behavior —Americas Week
Brazilian concern is still erratic
Females are more concerned about the uniqueness of a product
There are interesting generational differences between Brazil and the US
Reviews will become increasingly important to tourism companies
Nearly half of American men are watching more videos and v-logs
Casual restaurants continue to feel the impact of COVID-19
Brazilian responses vary greatly from week to week
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