Hong Kong Wine - Market Assessment and Forecasts to 2024

Hong Kong Wine - Market Assessment and Forecasts to 2024

Summary

GlobalData’s Country Profile report on the wine sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Hong Kong wine sector was led by still wine category in value and volume terms in 2019. Furthermore, the fortified wine category is forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of wine in the country. Glass was the most commonly used pack material in Hong Kong. Viña Concha Y Toro S.A., Treasury Wine Estates Vintners Limited and Pernod Ricard SA are the leading players in the Hong Kong wine sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in volume terms) and private labels (in volume terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers, on-trade and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: bottle, bag-in-box, carton - liquid, can, stand up pouch and other pack type, closure type for: stopper, screw top, dispenser, crown, lever closure and other closure types, primary outer types for: carton - folding and other outer types.
Scope
  • Both per capita consumption and per capita expenditure of wine was higher in Hong Kong than in both the global and regional levels in 2019
  • Hong Kong consumers prefer premium products in the wine sector
  • The per capita consumption of still wine was higher than other wine categories in 2019
  • Glass is the most commonly used pack material in the Hong Kong wine sector
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Reportscope
Executive summary
Part 1:Market Environment
Part 2: Sector Deep Dive
Part 3: Category DeepDive
Part 4: Distribution Analysis
Part 5: Competitive Environment
Part 6: Packaging Analysis
Part 7: City DeepDive
Part 8: Consumergraphics
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison - by value (2014-2024)
Cross-category comparison - by volume (2014-2024)
Per capita consumption (by category), Hong Kong compared to Asia-Pacific and global levels (in liters), 2019
Fortified wine - value analysis by segment, 2014-2024
Fortified wine - volume analysis by segment, 2014-2024
Sparkling wine - value analysis by segment, 2014-2024
Sparkling wine - volume analysis by segment, 2014-2024
Still wine - value analysis by segment, 2014-2024
Still wine - volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in volume terms) in the wine sector, 2019
Brand shares of top five companies (in volume terms) by category, 2019
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2014-2024
Per capita expenditure (US$), 2014-2024
Wine sales distribution in Hong Kong - by category (HK$ million), 2019
Brand share (in value and volume terms) in the wine sector, 2019
Brand share (in value and volume terms) in the wine sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024
List of Figures
Value and volume share of Hong Kong in the global and Asia-Pacific wine sector, 2019-2024
Hong Kong compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Hong Kong, Asia-Pacific , and global, 2014-2024
PCE comparison - Hong Kong, Asia-Pacific , and global, 2014-2024
Market size and growth analysis by value and volume, wine sector, 2014-2024
Extent to which consumers are trading up in the wine sector
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, fortified wine category, 2014-2024
Market size and growth analysis by value and volume, sparkling wine category, 2014-2024
Market size and growth analysis by value and volume, still wine category, 2014-2024
Share of key distribution channels (in volume terms) - wine, 2019
Key distribution channel share by category (in volume terms), 2019
Leading companies (in volume terms) in the wine sector, 2019
Category-wise consolidation/fragmentation (in volume terms) - wine , 2019
Key pack materials in the Hong Kong wine sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Hong Kong wine sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Hong Kong wine sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook