Failure Case Study: Subway Japan - Fast-food chain losing traction in Japan's competitive environment
Failure Case Study: Subway Japan, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the failure of Subway sandwich outlet chain in the Japan. It delivers the critical what?, why?, and so what? analysis to deliver crucial lessons that increase your chances of running a successful fast-food restaurant business.
Subway is a global sandwich chain, and launched its first outlet in Japan in 2019. Around 2004, the chain redesigned its menu to cater to the Japanese palate, which helped the business grow to 480 outlets. However, after store numbers peaked in 2014, the chain began to struggle, closing outlets due to losing traction among consumers.
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