Market Research Logo

End User Experience and the Changing Face of Tourism: A Global Executives Survey

End User Experience and the Changing Face of Tourism: A Global Executives Survey

Summary

GlobalData’s End User Experience and the Changing Face of Tourism, report examines the dynamics carried to suffice the changing face of the travel and tourism industry, and identify the degree of usage for online platforms within the industry.

The companies involved in the global travel and tourism industry are increasingly engaged in providing tailored services and membership/loyalty schemes to attract business travelers. Comprehensive desk research was conducted across travel and tourism industry sources, with a focus on tracking the changing face of tourism, company’s approach towards catering the end user experience, as well as the dynamics of travel and tourism market and how it has been impacted by recent political and economic events. Furthermore, it highlights the usage of the online platform, and important criteria for data protection strategies adopted in the travel and tourism industry. The report also provides access to information categorized by region, company size, and traveler profiles.

What else does this report show?

  • Services provided to different types of travelers (business, leisure, family) by various companies across regions and company size.
  • Travelers' overall preferred tailored services
  • Online platform usage and data protection within the travel industry
  • Purpose of using online platform in the industry - both B2B and B2C players
  • Key action taken to protect consumer data
  • Recent political and economic events and their impact on travel business
  • Significant and popular source markets in the travel and tourism industry across regions.
  • Scope
    • According to 40% of respondents in Asia-Pacific, companies in the region work to attract business travelers with ‘membership/ loyalty schemes
    • Large companies are more likely to provide ‘tailored services’ and ‘mobile applications’ to attract business travelers
    • In total, 46% of executives from North America are most likely to provide both ‘tailored services’ and ‘mobile applications’ to accommodate leisure travelers
    • The majority of travel industry executives in the B2B market agreed that they use online platforms to communicate their business information, as well as for marketing purposes
    • Globally, 32% of travel and tourism industry executives expect an increase of 2% to 5.99% in the supplier prices of equipment during the next six months.
    Reasons to buy
    • Helps to understand and analyze the changing dynamics and present sentiments in the travel and tourism industry
    • Helps to identify and highlight the usage of the online platform, and important criteria for data protection strategies adopted in the travel and tourism industry
    • Helps to identify the degree of impact of political and economic events on travel business
    • Helps to identify the tailored services provided by companies to travelers.


    • Introduction
      • Respondent Profile
    • Facilities provided by companies to travelers
      • Key Findings
      • Services provided to business travelers - Overview
      • In Asia-Pacific, companies work to attract business travelers with `membership/ loyalty schemes'
      • Large companies are more likely to provide `tailored services' and `mobile applications' to attract business travelers
      • Services provided to leisure travelers - Overview
      • Executives from North America are most likely to provide `tailored services' and `mobile applications' to accommodate leisure travelers
      • Respondents from large companies claim to provide more `membership/loyalty schemes' to attract leisure travelers than other sized players
      • Services provided to family travelers - Overview
      • Family travelers are most often provided with `concierge services' in North America and `discounts for children' in Europe
      • Large and medium-sized companies are more likely to provide `discounts for children/groups' to attract family travelers
    • Tailored services provided by companies to travelers
      • Brief about tailored services: in their words
    • Online platform usage and data protection within the travel industry
      • Use of online platform by B2B and B2C markets
      • Purpose of using online platform for B2B companies
      • Purpose of using online platform for B2C companies
      • Actions taken by companies to protect customer data
      • Companies perform `regular software updates' and `staff training' to protect customer data
    • Recent political and economic events and their impact on travel business
      • On average, 39% of respondents claimed political and economic concerns caused `no effect' to their business
      • 44% of respondents from large companies claim to have been adversely impacted by political and economic events
    • Significant and popular source markets
      • Top 10 source markets that have gained significance over the past six months
      • 47% of respondents in Asia-Pacific said India was one of their most significant source markets
      • The US has witnessed a significant growth as a source market over the past six months across all company types
    • Appendix
      • Methodology and Sample Size

    Download our eBook: How to Succeed Using Market Research

    Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

    Download eBook

    Share this report