Digital Signage in Retail: Technology & Usage Cases - Creating Attractive Experiences for Shoppers
Digital Signage in Retail: Technology & Usage Cases, report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.
Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.