Wine sector accounted for a volume share of 0.15% of the global market and 8.2% of the regional (Middle East & Africa) market, in 2016. The sector was valued at AED2,458.8 million (US$669.5 million) in 2016 and is expected to grow at a CAGR of 17.9% during 2016-2021.Increasing disposable income and a strong eating out culture of Emiratis is driving the Wine sector in the UAE. Growing tourism in the country is also contributing to the sector growth. Per capita consumption stood at 5 liters compared to the global and Middle East & Africa levels of6.2 liters and 4 liters, respectively, in 2016.
Still Wine was the largest with value sales of AED1,980.8 million (US$539.4 million) in 2016. The market is also expected to grow the fastest at a CAGR of 19.2% during 2016-2021, compared to Sparkling Wine, at a CAGR of11.6%.
On-trade transactions led the distribution of Wine in the UAE, accounting for a volume share of 86% in 2016, followed by Department Stores, with a volume share of 13.5%.
Glass was the only package material used in the UAE Wine sector, in 2016. It grew at a CAGR of 19.2% during 2011-2016, is forecast to register growth at a CAGR of 16.2% during 2016-2021, The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Young Adults and Pre-Mid-Lifers together accounted for 57.2% share of consumption.
The Wine sector is highly fragmented with top four brands accounting for 0.80% shares in 2016.Nino Franco Prosecco Rustico accounted for a share of 0.69%, while Nino Franco Prosecco Rustico held a share of 0.06% in the same year.
The report Country Profile:
Wine Sector in the UAE, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report:
LVMH Moet Hennessy - Louis Vuitton, Nino Franco Winery, Accolade Wines, Constellation Brands Inc
The Wine sector in the UAE is forecast to grow at 17.9% CAGR in value terms during 2016-2021
Per capita consumption in Still wine market high in the UAE compared to the other markets
On-trade transactions led the distribution of Wine in the UAE
Nino Franco Prosecco Rustico accounts for the majority share in the UAE Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.