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Country Profile: Savory Snacks Sector in Chile

Country Profile: Savory Snacks Sector in Chile

Summary

Increasing purchasing power coupled with falling unemployment rates, along with rising time scarcity among Chilean consumers are the key factors driving the Savory Snacks sector in the country. Of the seven markets, Potato Chips is the largest market in value terms. Furthermore, it is forecast to register the fastest value growth, during 2016-2021. Flexible Packaging is the most commonly used package material in the sector, and is also forecast to register the fastest growth during 2016-2021. PepsiCo, Tresmontes Lucchetti and Velarde Hermanos Sa are the leading market players in the Chilean Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Scope
  • The Savory Snacks sector in Chile accounted for 3.6% volume share in the Latin American region, in 2016
  • Of the seven markets, Potato Chips is the largest market in both value and volume terms in the Chilean Savory Snacks sector
  • Convenience Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
  • Lay’s represented the leading brand in the Chilean Savory Snacks sector
  • Flexible Packaging is the most commonly used package material in the Chilean Savory Snacks sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Chile in the global and regional context 5
3.1. Chile’s share in the Global and Latin American Savory Snacks sector 5
3.2. Chile compared to other leading countries in Latin America 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in Chile 7
4.2. Per capita consumption - Chile compared to Latin America and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Ethnic/Traditional Snacks 13
5.3. Market analysis: Meat Snacks 14
5.4. Market analysis: Nuts and Seeds 15
5.5. Market analysis: Popcorn 17
5.6. Market analysis: Potato Chips 19
5.7. Market analysis: Pretzels 20
5.8. Market analysis: Processed Snacks 21
6. Distribution analysis 23
6.1. Distribution channel share analysis: Savory Snacks 23
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24
6.3. Distribution channel share analysis: Meat Snacks 25
6.4. Distribution channel share analysis: Nuts and Seeds 26
6.5. Distribution channel share analysis: Popcorn 27
6.6. Distribution channel share analysis: Potato Chips 28
6.7. Distribution channel share analysis: Pretzels 29
6.8. Distribution channel share analysis: Processed Snacks 30
7. Competitive landscape 31
7.1. Brand share analysis by sector 31
7.2. Brand share analysis by markets 33
7.3. Brand share analysis by category 40
7.3.1. Nuts and Seeds 40
7.3.2. Popcorn 41
7.3.3. Processed Snacks 42
7.4. Private label share analysis 44
8. Health & Wellness analysis 46
8.1. Market size analysis by Health & Wellness claims 46
8.2. Market share analysis - Health & Wellness product attributes 47
8.3. Market size analysis - Health & Wellness consumer benefits 49
8.4. Leading companies in Chilean Health & Wellness market 51
9. Packaging analysis 52
9.1. Packaging share and growth analysis by package material 52
9.2. Packaging share analysis by package material 53
9.3. Packaging share and growth analysis by pack type 54
9.4. Packaging share analysis by pack type 55
9.5. Packaging share and growth analysis by closure type 56
9.6. Packaging share analysis by closure type 57
9.7. Packaging share and growth analysis by primary outer type 58
9.8. Packaging share analysis by primary outer type 59
10. Macroeconomic analysis 60
10.1. GDP per Capita 63
10.2. Population and population growth 64
10.3. Consumer Price Index 65
10.4. Population breakdown by age 66
11. Consumergraphics 67
11.1. Consumption by Gender 67
11.2. Consumption by Age 68
11.3. Consumption by Education 69
11.4. Consumption by Degree of Urbanization 70
12. Methodology 71
13. Definitions 72
14. Appendix 83
15. About GlobalData 98
16. Disclaimer 99
17. Contact Us 100
List of Tables
Table 1: Volume share of Chile in the global and Latin America Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Per capita consumption (by markets) in Chile, Latin America and Global average, 2016 12
Table 4: Value analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 6: Value analysis of Popcorn market by categories, 2011-2021 18
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 18
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 22
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 32
Table 11: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016 33
Table 12: Brand Value and Volume - Meat Snacks market,2016 34
Table 13: Brand Value and Volume - Nuts and Seeds market, 2016 35
Table 14: Brand Value and Volume - Popcorn market, 2016 36
Table 15: Brand Value and Volume - Potato Chips market, 2016 37
Table 16: Brand Value and Volume - Pretzels market, 2016 38
Table 17: Brand Value and Volume - Processed Snacks market, 2016 39
Table 18: Brand Value and Volume - Peanuts category, 2016 40
Table 19: Brand Value and Volume - Other Nuts and Seeds category, 2016 40
Table 20: Brand Value and Volume - Microwaveable Popcorn category, 2016 41
Table 21: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 41
Table 22: Brand Value and Volume - Unpopped Corn category, 2016 41
Table 23: Brand Value and Volume - Corn Chips category, 2016 42
Table 24: Brand Value and Volume - Extruded Snacks category, 2016 42
Table 25: Brand Value and Volume - Pork Scratchings category, 2016 42
Table 26: Brand Value and Volume - Tortilla Chips category, 2016 43
Table 27: Use of primary outer type by markets (in pack units), 2016 59
Table 28: Consumption of Savory Snacks by Gender and markets (Million Kg, 2016) 67
Table 29: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 68
Table 30: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 69
Table 31: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 70
Table 32: Market Definitions 72
Table 33: Category Definitions 73
Table 34: Channel Definitions 74
Table 35: Health & Wellness: Product Attributes-Food Minus 75
Table 36: Health & Wellness: Product Attributes - Free From 76
Table 37: Health & Wellness: Product Attributes - Functional & Fortified 77
Table 38: Health & Wellness: Product Attributes - Naturally Healthy 78
Table 39: Health & Wellness: Product Attributes - Food Intolerance 79
Table 40: Health & Wellness: Consumer Benefits - Health Management 80
Table 41: Health & Wellness: Analysis by Consumer Benefits 81
Table 42: Health & Wellness: Consumer Benefits - Performance 82
Table 43: Market Value for Ethnic/Traditional Snacks (CLP$ Million), 2011-2021 83
Table 44: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021 83
Table 45: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021 83
Table 46: Market Value for Meat Snacks (CLP$ Million), 2011-2021 84
Table 47: Market Value for Meat Snacks (US$ Million), 2011-2021 84
Table 48: Market Volume for Meat Snacks (Thousand Kg), 2011-2021 84
Table 49: Market Value for Nuts and Seeds - by category (CLP$ Million), 2011-2021 85
Table 50: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021 85
Table 51: Market Volume for Nuts and Seeds - by category (Million Kg), 2011-2021 86
Table 52: Market Value for Popcorn - by category (CLP$ Million), 2011-2021 86
Table 53: Market Value for Popcorn - by category (US$ Million), 2011-2021 87
Table 54: Market Volume for Popcorn - by category (Million Kg), 2011-2021 87
Table 55: Market Value for Potato Chips (CLP$ Million), 2011-2021 88
Table 56: Market Value for Potato Chips (US$ Million), 2011-2021 88
Table 57: Market Volume for Potato Chips (Million Kg), 2011-2021 88
Table 58: Market Value for Pretzels (CLP$ Million), 2011-2021 89
Table 59: Market Value for Pretzels (US$ Million), 2011-2021 89
Table 60: Market Volume for Pretzels (Million Kg), 2011-2021 89
Table 61: Market Value for Processed Snacks - by category (CLP$ Million), 2011-2021 90
Table 62: Market Value for Processed Snacks - by category (US$ Million), 2011-2021 90
Table 63: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021 91
Table 64: Components of change - by Market, 2015-2016 92
Table 65: Savory Snacks Sales Distribution in Chile - by Markets (CLP$ Million), 2016 92
Table 66: Key Health & Wellness product attributes driving sales in Chile (CLP$ Million) 93
Table 67: Key Health & Wellness consumer benefits driving sales in Chile (CLP$ Million) 93
Table 68: Package Material (in Million pack units) 93
Table 69: Pack Type (in Million pack units) 94
Table 70: Closure Type (in Million pack units) 95
Table 71: Primary Outer Type (in Million pack units) 95
Table 72: Exchange Rates: (US$-CLP$), 2011-2021 96
Table 73: GDP Per Capita (CLP$), 2011-2021 96
Table 74: Population, 2011-2021 96
Table 75: Consumer Price Index, 2011-2021 96
Table 76: Age Profile (Millions of Persons), 2016 97
List of Figures
Figure 1: Chile compared to the other top four countries in Latin America - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7
Figure 3: Per capita consumption in Chile compared to global and Latin American average, 2011-2021 8
Figure 4: Degree of trading up/down in the Chilean Savory Snacks sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13
Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 14
Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15
Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 17
Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 19
Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 20
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021 21
Figure 13: Distribution channel share, Savory Snacks, 2011-2016 23
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 24
Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 25
Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 26
Figure 17: Distribution channel share, Popcorn market, 2011-2016 27
Figure 18: Distribution channel share, Potato Chips market, 2011-2016 28
Figure 19: Distribution channel share, Pretzels market, 2011-2016 29
Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 30
Figure 21: Leading brands in the Chilean Savory Snacks sector, value and volume share, 2016 31
Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 33
Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016 34
Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016 35
Figure 25: Leading brands in the Popcorn market, value and volume share, 2016 36
Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016 37
Figure 27: Leading brands in the Pretzels market, value and volume share, 2016 38
Figure 28: Leading brands in the Processed Snacks market, value and volume share, 2016 39
Figure 29: Private label penetration by markets (value terms), 2016 44
Figure 30: Growth analysis, private label and brands, (2011-2016) 45
Figure 31: Value of Health & Wellness claims by market, US$ million, 2016-2021 46
Figure 32: Value analysis by Health & Wellness product attributes, 2016 47
Figure 33: Volume analysis by Health & Wellness product attributes, 2016 48
Figure 34: Value analysis by Health & Wellness consumer benefits, 2016 49
Figure 35: Volume analysis by Health & Wellness consumer benefits, 2016 50
Figure 36: Leading companies in the Health & Wellness market by value, 2016 - Potato Chips 51
Figure 37: Leading companies in the Health & Wellness market by value, 2016 - Processed Snacks 51
Figure 38: Packaging share and growth analysis by package material, 2011-2021 52
Figure 39: Use of package material by markets (in pack units), 2016 53
Figure 40: Packaging share and growth analysis by pack type, 2011-2021 54
Figure 41: Use of pack type by markets (in pack units), 2016 55
Figure 42: Packaging share and growth analysis by closure type, 2011-2021 56
Figure 43: Use of closure type by markets (in pack units), 2016 57
Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021 58
Figure 45: Relative comparison of countries based on PEST analysis 60
Figure 46: Chile’s GDP per capita, 2011-2016 63
Figure 47: Population growth in Chile, 2011-2016 64
Figure 48: Consumer Price Index, Chile, 2010-2016 65
Figure 49: Age Profile, Chile, 2016 66
Figure 50: Consumption of Savory Snacks by Gender, Chile, 2016 67
Figure 51: Consumption of Savory Snacks by age, Chile, 2016 68
Figure 52: Consumption of Savory Snacks by education, Chile, 2016 69
Figure 53: Consumption of Savory Snacks by urbanization, Chile, 2016 70
Figure 54: About GlobalData 98

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