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Country Profile: Savory Snacks Sector in India

Country Profile: Savory Snacks Sector in India

Summary

Indian Savory Snacks sector accounted for a volume share of 13.8% in the global market and 37.9% in the regional (Asia-Pacific) market in 2016. The sector was valued at INR418,119.5 Million (US$6,221.5 Million) in 2016 and is expected to grow at a CAGR of 18.1% during 2016-2021. Rising urbanisation and growing double income households resulting in time poverty, especially among the urban dwellers, are the key drivers for the growth of convenient on-the-go Savory Snack products in the country. A large population and growing demand for branded traditional snacks such as Namkeens, Bhujia and Khakhra are also aiding the growth of Savory Snacks sector in the country. Per capita consumption in India stood at 1.23kg when compared to the global and Asia-Pacific levels of 2.2kg and 1.24kg, respectively, in 2016.

Ethnic/Traditional Snacks was the largest with value sales of INR 203,845.5 Million (US$3,033.2 Million) in 2016. The Potato Chips market is expected to register fastest value growth at a CAGR of 19.5% during 2016-2021 compared to Ethnic/Traditional Snacks (17.5%), Nuts and Seeds (17.8%), Popcorn (14.2%), and Processed Snacks (16.9%).

Convenience Stores was the leading distribution channel in the Indian Savory Snacks sector, accounting for a total value share of 61.1% in 2016. It was followed by Hypermarkets & Supermarkets and Food & Drinks Specialists with value shares of 22% and 11.9%, respectively, in the same year. Flexible Packaging was the most commonly used packaging material in the Indian Savory Snacks sector with a volume share of 99.3% in 2016, followed by Paper & Board and Rigid Plastics with 0.4% and 0.2% shares respectively.

Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Indian Savory Snacks sector. Consumption of Savory Snacks is high among the male population. Moreover, consumption is particularly high among those Indian consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Young Adults together accounted for a 51.2% share in 2016.

The top five brands in the Indian Savory Snacks sector accounted for a value share of 40.6% in 2016, while private label products represented 4.4% of value share in the same year.

The report Country Profile: Savory Snacks Sector in India provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Nuts and Seeds, Popcorn, Potato Chips, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Aakash Namkeens Private Limited, Balaji Foods, Bikaji Foods International Ltd., Bikanervala Foods Private Limited, Chandu, Haldiram`s Group, Jay Chikki & Snacks Pvt. Ltd, Lamba Food Products, MTR Foods Pvt Ltd., Maiyas Beverages And Foods Private Limited, Nandi, Parle Products Pvt Ltd, PepsiCo, Inc., Pure & Sure, Rose, Tasty World Pvt. Ltd., The Garden Company Limited, Waterthins, 24 Mantra Organic, Borges Mediterranean Group, Delinut Cashews, Healthy Alternative, Jabsons Foods, Jalaram Foods, Kirkland Family Foods Llc, Lion Dates Impex Pvt Ltd., Peterson Nut, Swati Dry Fruits, The Kerala State Cashew Development Corporation Ltd., Tong Garden Co. Ltd., Western India Cashew Company Pvt Ltd, Conagra Foods, Inc., Lady Liberty, Global Export Marketing Co. Ltd., Kyoritsu Foods Co.Inc., Venkataramana Food Specialties Limited, All That’s Good, Cremica Group, Itc Limited, Opera, Prataap Snacks, Diet - Foods, Italos, Dip, Home - Delite, Miaow Miaow Food Products Inc., Oriental Food Industries Sdn Bhd., Greendot Health Foods Ltd, Mission Foods Corporation, Salsalito, Snacka Lanka, Tex Mex

Scope
  • Of the five markets analysed, Ethnic/Traditional Snacks is the leading, registering a CAGR of 17.5% in value terms during 2016-2021
  • Per capita consumption of Ethnic/Traditional Snacks is noticeably high in India compared to global and regional levels
  • Convenience Stores is the leading channel accounting for nearly two-third of the overall sales in the distribution of Savory Snacks products in the country
  • Carton - Folding is the only primary outer type used for packaging of products in the Indian Savory Snacks sector
  • Kids & Babies and Older Young Adults together accounted for more than half share in the consumption of Savory Snacks
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. India in the global and regional context
3.1. India’s share in the Global and Asia-Pacific Savory Snacks sectors
3.2. India compared to other leading countries in Asia-Pacific
4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in India
4.2. Per capita consumption - India compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Nuts and Seeds
5.4. Market analysis: Popcorn
5.5. Market analysis: Potato Chips
5.6. Market analysis: Processed Snacks
6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Nuts and Seeds
6.4. Distribution channel share analysis: Popcorn
6.5. Distribution channel share analysis: Potato Chips
6.6. Distribution channel share analysis: Processed Snacks
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Indian Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About GlobalData
16. Disclaimer
17. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of Nuts and Seeds market categories, 2011-2021
Table 3: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 4: Value analysis of Popcorn market by categories, 2011-2021
Table 5: Volume analysis of Popcorn market by categories, 2011-2021
Table 6: Value analysis of Processed Snacks market by categories, 2011-2021
Table 7: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 8: Brand Value and Volume - Savory Snacks sector, 2016
Table 9: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016
Table 10: Brand Value and Volume - Nuts and Seeds market, 2016
Table 11: Brand Value and Volume - Popcorn market, 2016
Table 12: Brand Value and Volume - Potato Chips market, 2016
Table 13: Brand Value and Volume - Processed Snacks market, 2016
Table 14: Brand Value and Volume - Peanuts category
Table 15: Brand Value and Volume - Other Nuts and Seeds category
Table 16: Brand Value and Volume - Microwaveable Popcorn category
Table 17: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 18: Brand Value and Volume - Unpopped Corn category, 2016
Table 19: Brand Value and Volume - Corn Chips category, 2016
Table 20: Brand Value and Volume - Extruded Snacks category, 2016
Table 21: Brand Value and Volume - Pork Scratchings category, 2016
Table 22: Brand Value and Volume - Tortilla Chips category, 2016
Table 23: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016)
Table 24: Consumption of Savory Snacks by age and markets (Kg Million, 2016)
Table 25: Consumption of Savory Snacks by education and markets (Kg Million, 2016)
Table 26: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016)
Table 27: Market Definitions
Table 28: Category Definitions
Table 29: Channel Definitions
Table 30: Health & Wellness: Product Attributes-Food Minus
Table 31: Health & Wellness: Product Attributes-Free From
Table 32: Health & Wellness: Product Attributes-Functional & Fortified
Table 33: Health & Wellness: Product Attributes-Naturally Healthy
Table 34: Health & Wellness: Product Attributes-Food Intolerance
Table 35: Health & Wellness: Consumer Benefits-Health Management
Table 36: Health & Wellness: Analysis by Consumer Benefits
Table 37: Health & Wellness: Consumer Benefits-Performance
Table 38: Market Value for Ethnic/Traditional Snacks - by category (INR Million) 2011-2021
Table 39: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021
Table 40: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021
Table 41: Market Value for Nuts and Seeds - by category (INR Million) 2011-2021
Table 42: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
Table 43: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021
Table 44: Market Value for Popcorn - by category (INR Million) 2011-2021
Table 45: Market Value for Popcorn - by category (US$ Million) 2011-2021
Table 46: Market Volume for Popcorn - by category (Kg Million) 2011-2021
Table 47: Market Value for Potato Chips - by category (INR Million) 2011-2021
Table 48: Market Value for Potato Chips - by category (US$ Million) 2011-2021
Table 49: Market Volume for Potato Chips - by category (Kg Million) 2011-2021
Table 50: Market Value for Processed Snacks - by category (INR Million) 2011-2021
Table 51: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
Table 52: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021
Table 53: Components of change - by Market
Table 54: Savory Snacks Sales Distribution in India - by Markets (INR Million), 2016
Table 55: Key Health & Wellness product attributes driving sales in India(INR Million)
Table 56: Key Health & Wellness consumer benefits driving sales in India (INR Million)
Table 57: Package Material (in Million pack units)
Table 58: Pack Type (in Million pack units)
Table 59: Closure Type (in Million pack units)
Table 60: Primary Outer Type (in Million pack units)
Table 61: Exchange Rates: (US$-INR), 2011-2021
Table 62: GDP Per Capita (INR)
Table 63: Population
Table 64: Consumer Price Index
Table 65: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of India in the global and Asia-Pacific Savory Snacks sector, 2011-2021
Figure 2: India compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 4: Per capita consumption in India compared to global and Asia-Pacific average, 2011-2021
Figure 5: Degree of trading up/down in the Indian Savory Snacks sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in India compared to global and Asia-Pacific average, 2016
Figure 8: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 13: Distribution channel share, Savory Snacks, 2011-2016
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 15: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 16: Distribution channel share, Popcorn market, 2011-2016
Figure 17: Distribution channel share, Potato Chips market, 2011-2016
Figure 18: Distribution channel share, Processed Snacks market, 2011-2016
Figure 19: Leading brands in the Indian Savory Snacks sector, value and volume share, 2016
Figure 20: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016
Figure 21: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 22: Leading brands in the Popcorn market, value and volume share, 2016
Figure 23: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 24: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 25: Private label penetration by markets (value terms), 2016
Figure 26: Growth analysis, private label and brands, (2011-2016)
Figure 27: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 28: Value analysis by Health & Wellness product attributes, 2016
Figure 29: Volume analysis by Health & Wellness product attributes, 2016
Figure 30: Value analysis by Health & Wellness consumer benefits, 2016
Figure 31: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 32: Leading companies in the Health & Wellness market by value, 2016 -Nuts & Seeds
Figure 33: Packaging share and growth analysis by package material, 2011-2021
Figure 34: Use of package material by markets (in pack units), 2016
Figure 35: Packaging share and growth analysis by pack type, 2011-2021
Figure 36: Use of pack type by markets (in pack units), 2016
Figure 37: Packaging share and growth analysis by closure type, 2011-2021
Figure 38: Use of closure type by markets (in pack units), 2016
Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 40: Use of primary outer type by markets (in pack units), 2016
Figure 41.1: Relative comparison of countries based on PEST analysis
Figure 41.2: Relative comparison of countries based on PEST analysis
Figure 41.3: Relative comparison of countries based on PEST analysis
Figure 42: India’s GDP per capita, 2011-2016
Figure 43: Population growth in India, 2011-2016
Figure 44: Consumer Price Index, India, 2010-2016
Figure 45: Age Profile, India, 2016
Figure 46: Consumption of Savory Snacks by Gender, India, 2016
Figure 47: Consumption of Savory Snacks by age, India, 2016
Figure 48: Consumption of Savory Snacks by education, India, 2016
Figure 49: Consumption of Savory Snacks by urbanization, India, 2016
Figure 50: About GlobalData

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