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Country Profile: Savory Snacks Sector in Turkey

Country Profile: Savory Snacks Sector in Turkey

Summary

Turkish Savory Snacks sector accounted for a volume share of 1.8% of the global market and 20.3% of the regional (Eastern Europe) market in 2016. The sector was valued at TL3,351.1 Million (US$1,109.8 Million) in 2016 and is expected to grow at a CAGR of 8.4% during 2016-2021. Favourable economic condition and consumers’ shifting focus from unpackaged snacks products to packaged products are the primary growth drivers of the Savory Snacks sector in the country. Per capita consumption stood at 2.6kg when compared to the global and Eastern Europe levels of 2.2kg and 2.8kg, respectively, in 2016.

Processed Snacks was the largest with value sales of TL1,238.3 Million (US$410.1 Million) in 2016. Furthermore, it is expected to register value growth at a CAGR of 8.66% during 2016-2021 compared to Ethnic/Traditional Snacks (2.97%), Meat Snacks (0.4%), Nuts and Seeds (9.17%), Popcorn (3.99%), Potato Chips (8.67%), and Pretzels (3.5%).

Hypermarkets & Supermarkets was the leading distribution channel in the Turkish Savory Snacks sector, accounting for a total value share of 49% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 34.1% and 14.3% value shares, respectively, in the same year. Flexible Packaging was the most commonly used packaging material in the Turkish Savory Snacks sector with a volume share of 95.7% in 2016, followed by Paper & Board and Rigid Plastics with 2.6% and 1.5% shares respectively.

The top five brands in the Turkish Savory Snacks sector accounted for 41.6% value share in 2016 while private label products represented 20.9% share of the value sales in the same year. Health & Wellness attributes such as ‘Food Minus’ and ‘Naturally Healthy’ and consumer benefits such as ‘Weight & Shape Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Turkish Savory Snacks sector.

The report Country Profile: Savory Snacks Sector in Turkey provides insights on high growth markets to target, trends in the usage of package materials, pack type and closures category level distribution data and brands market shares.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
vDistribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
  • Companies mentioned in this report: Malatya Pazari, Papagan Kuruyemis, Peyman Gida, Saracoglu Nuts, Snacks and Food Ltd. Co., Tadim Gida, Weaver Popcorn Company, Inc., AY-POP Food Industry. Ve Tic. Ltd. Sti., PepsiCo, DOGUS YIYECEK VE IÇEÇEK, Kraft Foods, Mondelez International, Inc, The Kellogg Company, The Procter & Gamble Company.

    Scope
    • The Savory Snacks sector in Turkey is forecast to grow at a CAGR of 8.4% in value terms during 2016-2021.
    • Processed Snacks is the largest market in both value and volume terms in the Turkish Savory Snacks sector.
    • Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores.
    • Tadim is the leading brand in both value and volume terms in Turkey's Savory Snacks sector.
    • Flexible Packaging is the most commonly used package material in the Turkish Savory Snacks sector.
    Reasons to buy
    • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
    • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
    • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
    • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
    • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
    • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
    • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
    • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


    1. Report Scope
    2. Executive summary
    3. Turkey in the global and regional context
    3.1. Turkey’s share in the Global and Eastern European Savory Snacks sector
    3.2. Turkey compared to other leading countries in Eastern Europe
    4. Market size analysis - Savory Snacks sector
    4.1. Value and volume analysis - Savory Snacks sector in Turkey
    4.2. Per capita consumption - Turkey compared to Eastern Europe and globally
    4.3. Extent to which consumers are trading up/down
    4.4. Value and volume analysis of markets in the Savory Snacks sector
    4.5. Growth analysis by markets
    5. Market and category analysis
    5.1. Per capita consumption analysis by markets
    5.2. Market analysis: Ethnic/Traditional Snacks
    5.3. Market analysis: Meat Snacks
    5.4. Market analysis: Nuts and Seeds
    5.5. Market analysis: Popcorn
    5.6. Market analysis: Potato Chips
    5.7. Market analysis: Pretzels
    5.8. Market analysis: Processed Snacks
    6. Distribution analysis
    6.1. Distribution channel share analysis: Savory Snacks
    6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
    6.3. Distribution channel share analysis: Meat Snacks
    6.4. Distribution channel share analysis: Nuts and Seeds
    6.5. Distribution channel share analysis: Popcorn
    6.6. Distribution channel share analysis: Potato Chips
    6.7. Distribution channel share analysis: Pretzels
    6.8. Distribution channel share analysis: Processed Snacks
    7. Competitive landscape
    7.1. Brand share analysis by sector
    7.2. Brand share analysis by markets
    7.3. Brand share analysis by category
    7.3.1. Nuts and Seeds
    7.3.2. Popcorn
    7.3.3. Processed Snacks
    7.4. Private label share analysis
    8. Health & Wellness analysis
    8.1. Market size analysis by Health & Wellness claims
    8.2. Market share analysis - Health & Wellness product attributes
    8.3. Market size analysis - Health & Wellness consumer benefits
    9. Packaging analysis
    9.1. Packaging share and growth analysis by package material
    9.2. Packaging share analysis by package material
    9.3. Packaging share and growth analysis by pack type
    9.4. Packaging share analysis by pack type
    9.5. Packaging share and growth analysis by closure type
    9.6. Packaging share analysis by closure type
    9.7. Packaging share and growth analysis by primary outer type
    9.8. Packaging share analysis by primary outer type
    10. Macroeconomic analysis
    10.1. GDP per Capita
    10.2. Population and population growth
    10.3. Consumer Price Index
    10.4. Population breakdown by age
    11. Consumergraphics
    11.1. Consumption by Gender
    11.2. Consumption by Age
    11.3. Consumption by Education
    11.4. Consumption by Urbanization
    12. Methodology
    13. Definitions
    14. Appendix
    15. About GlobalData
    16. Disclaimer
    17. Contact Us
    List of Tables
    Table 1: Volume share of Turkey in the global and Eastern Europe Savory Snacks sector, 2011-2021
    Table 2: Growth analysis by markets, 2016-2021
    Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021
    Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021
    Table 5: Value analysis of Popcorn market by categories, 2011-2021
    Table 6: Volume analysis of Popcorn market by categories, 2011-2021
    Table 7: Value analysis of Processed Snacks market by categories, 2011-2021
    Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021
    Table 9: Brand Value and Volume - Savory Snacks sector, 2016
    Table 10: Brand Value and Volume - Nuts and Seeds market, 2016
    Table 11: Brand Value and Volume - Popcorn market, 2016
    Table 12: Brand Value and Volume - Potato Chips market, 2016
    Table 13: Brand Value and Volume - Processed Snacks market, 2016
    Table 14: Brand Value and Volume - Peanuts category
    Table 15: Brand Value and Volume - Other Nuts and Seeds category
    Table 16: Brand Value and Volume - Microwaveable Popcorn category
    Table 17: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
    Table 18: Brand Value and Volume - Unpopped Corn category, 2016
    Table 19: Brand Value and Volume - Corn Chips category, 2016
    Table 20: Brand Value and Volume - Extruded Snacks category, 2016
    Table 21: Brand Value and Volume - Pork Scratchings category, 2016
    Table 22: Brand Value and Volume - Tortilla Chips category, 2016
    Table 23: Use of primary outer type by markets (in pack units), 2016
    Table 24: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016)
    Table 25: Consumption of Savory Snacks by age and markets (Kg Million, 2016)
    Table 26: Consumption of Savory Snacks by education and markets (Kg Million, 2016)
    Table 27: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016)
    Table 28: Market Definitions
    Table 29: Category Definitions
    Table 30: Channel Definitions
    Table 31: Health & Wellness: Product Attributes-Food Minus
    Table 32: Health & Wellness: Product Attributes - Free From
    Table 33: Health & Wellness: Product Attributes - Functional & Fortified
    Table 34: Health & Wellness: Product Attributes - Naturally Healthy
    Table 35: Health & Wellness: Product Attributes - Food Intolerance
    Table 36: Health & Wellness: Consumer Benefits - Health Management
    Table 37: Health & Wellness: Analysis by Consumer Benefits
    Table 38: Health & Wellness: Consumer Benefits - Performance
    Table 39: Market Value for Ethnic/Traditional Snacks - by category (TL Million) 2011-2021
    Table 40: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021
    Table 41: Market Volume for Ethnic/Traditional Snacks - by category (Kg Thousand) 2011-2021
    Table 42: Market Value for Meat Snacks - by category (TL Million) 2011-2021
    Table 43: Market Value for Meat Snacks - by category (US$ Million) 2011-2021
    Table 44: Market Volume for Meat Snacks - by category (Kg Thousand) 2011-2021
    Table 45: Market Value for Nuts and Seeds - by category (TL Million) 2011-2021
    Table 46: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
    Table 47: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021
    Table 48: Market Value for Popcorn - by category (TL Million) 2011-2021
    Table 49: Market Value for Popcorn - by category (US$ Million) 2011-2021
    Table 50: Market Volume for Popcorn - by category (Kg Million) 2011-2021
    Table 51: Market Value for Potato Chips - by category (TL Million) 2011-2021
    Table 52: Market Value for Potato Chips - by category (US$ Million) 2011-2021
    Table 53: Market Volume for Potato Chips - by category (Kg Million) 2011-2021
    Table 54: Market Value for Pretzels - by category (TL Million) 2011-2021
    Table 55: Market Value for Pretzels - by category (US$ Million) 2011-2021
    Table 56: Market Volume for Pretzels - by category (Kg Million) 2011-2021
    Table 57: Market Value for Processed Snacks - by category (TL Million) 2011-2021
    Table 58: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
    Table 59: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021
    Table 60: Components of change - by Market
    Table 61: Savory Snacks Sales Distribution in Turkey - by Markets (TL Million), 2016
    Table 62: Key Health & Wellness product attributes driving sales in Turkey (TL Million)
    Table 63: Key Health & Wellness product attributes driving sales in Turkey (TL Million)
    Table 64: Packaging Material (in Million pack units)
    Table 65: Pack Type (in Million pack units)
    Table 66: Closure Type (in Million pack units)
    Table 67: Primary Outer Type (in Million pack units)
    Table 68: Exchange Rates: (US$-TL), 2011-2021
    Table 69: GDP Per Capita (TL)
    Table 70: Population
    Table 71: Consumer Price Index
    Table 72: Age Profile (Millions of Persons)
    List of Figures
    Figure 1: Turkey compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape
    Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
    Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021
    Figure 4: Degree of trading up/down in the Turkish Savory Snacks sector, 2015-2016
    Figure 5: Value and volume growth analysis by markets, 2016-2021
    Figure 6: Per capita consumption (by markets) in Turkey compared to global and Eastern European average, 2016
    Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
    Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021
    Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
    Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021
    Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021
    Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021
    Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021
    Figure 14: Distribution channel share, Savory Snacks, 2011-2016
    Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
    Figure 16: Distribution channel share, Meat Snacks market, 2011-2016
    Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016
    Figure 18: Distribution channel share, Popcorn market, 2011-2016
    Figure 19: Distribution channel share, Potato Chips market, 2011-2016
    Figure 20: Distribution channel share, Pretzels market, 2011-2016
    Figure 21: Distribution channel share, Processed Snacks market, 2011-2016
    Figure 22: Leading brands in the Turkish Savory Snacks sector, value and volume share, 2016
    Figure 23: Leading brands in the Nuts and Seeds market, value and volume share, 2016
    Figure 24: Leading brands in the Popcorn market, value and volume share, 2016
    Figure 25: Leading brands in the Potato Chips market, value and volume share, 2016
    Figure 26: Leading brands in the Processed Snacks market, value and volume share, 2016
    Figure 27: Private label penetration by markets (value terms), 2016
    Figure 28: Growth analysis, private label and brands, (2011-2016)
    Figure 29: Value of Health & Wellness claims by market, US$ million, 2016-2021
    Figure 30: Value analysis by Health & Wellness product attributes, 2016
    Figure 31: Volume analysis by Health & Wellness product attributes, 2016
    Figure 32: Value analysis by Health & Wellness consumer benefits, 2016
    Figure 33: Volume analysis by Health & Wellness consumer benefits, 2016
    Figure 34: Packaging share and growth analysis by package material, 2011-2021
    Figure 35: Use of package material by markets (in pack units), 2016
    Figure 36: Packaging share and growth analysis by pack type, 2011-2021
    Figure 37: Use of pack type by markets (in pack units), 2016
    Figure 38: Packaging share and growth analysis by closure type, 2011-2021
    Figure 39: Use of closure type by markets (in pack units), 2016
    Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021
    Figure 41.1: Relative comparison of countries based on PEST analysis
    Figure 42: Turkey’s GDP per capita, 2011-2016
    Figure 43: Population growth in Turkey, 2011-2016
    Figure 44: Consumer Price Index, Turkey, 2010-2016
    Figure 45: Age Profile, Turkey, 2016
    Figure 46: Consumption of Savory Snacks by Gender, Turkey, 2016
    Figure 47: Consumption of Savory Snacks by age, Turkey, 2016
    Figure 48: Consumption of Savory Snacks by education, Turkey, 2016
    Figure 49: Consumption of Savory Snacks by urbanization, Turkey, 2016
    Figure 50: About GlobalData

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