Market Research Logo

Country Profile: Ice Cream Sector in Singapore

Country Profile: Ice Cream Sector in Singapore

Summary

Singaporean Ice Cream sector accounted for a volume share of 0.07% of the global market and 0.25% of the regional (Asia-Pacific) market in 2016. The sector is forecast to grow at a CAGR of 1.9% during 2016-2021. Rising purchasing power of Singaporeans led by economic growth in the country is driving growth of the Ice Cream sector. Additionally, increasing number of diabetic patients is leading manufacturers to introduce sugar free ice creams variants which are gaining popularity in the country and thus boosting consumption. Per capita consumption of Ice Cream products stood at 2.48kg, compared to the global and Asia-Pacific levels of 3.96kg and 1.66kg, respectively, in 2016.

Artisanal Ice Cream was the largest by value sales in 2016. While Impulse Ice Cream - Single Serve and Take-Home and Bulk Ice Cream markets are expected to register growth at CAGRs of 1.97% and 1.83%, respectively.

On-trade transactions account for a leading share in the distribution of Ice Cream products in Singapore. In 2016, On-trade transactions held a value share of 39.4%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in the Singaporean Ice Cream sector. In 2016, it accounted for a share of 53.5%, followed by Rigid Plastics and Paper & Board.

Häagen-Dazs is the leading brand in the Singaporean Ice Cream sector. The top five brands in the sector accounted for a value share of 42.4% in 2016.

The report Country Profile: Ice Cream Sector in Singapore, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Companies mentioned in this report: General Mills, Inc., Unilever, F & N Foods Pte Ltd, Nestle, Dean Foods, Mondelez International, Inc , Andersen`s of Denmark Holdings Pty Ltd.

Scope
  • The Ice Cream sector in Singapore is forecast to grow at 1.9% CAGR in value terms during 2016-2021
  • Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Singapore
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Singapore
  • Artisanal Producers lead the Singaporean Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Singaporean Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Singapore in the global and regional context 4
3.1. Singapore’s share in the Global and Asia-Pacific Ice Cream sector 4
3.2. Singapore compared to other leading countries in Asia-Pacific 5
4. Market size analysis - Ice Cream sector 6
4.1. Value and volume analysis - Ice Cream sector in Singapore 6
4.2. Per capita consumption - Singapore compared to Asia-Pacific and globally 7
4.3. Extent to which consumers are trading up/down-Off-trade 8
4.4. Extent to which consumers are trading up/down-On-trade 9
4.5. Value and volume analysis by markets in the Ice Cream sector 10
4.6. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Artisanal Ice Cream 13
5.3. Market analysis: Impulse Ice Cream-Single Serve 14
5.4. Market analysis: Take-Home and Bulk Ice Cream 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Ice Cream sector 18
6.2. Distribution channel share analysis: Artisanal Ice Cream 19
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 20
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 28
7.3.1. Impulse Ice Cream-Single Serve 28
7.3.2. Take-Home and Bulk Ice Cream 30
7.4. Private label share analysis 32
8. Health & Wellness analysis 34
8.1. Market size analysis by Health & Wellness claims 34
8.2. Market share analysis - Health & Wellness product attributes 35
8.3. Market size analysis - Health & Wellness consumer benefits 37
8.4. Leading companies in the Singaporean Health & Wellness market 39
9. Packaging analysis 41
9.1. Packaging share and growth analysis by package material 41
9.2. Packaging share analysis by package material 42
9.3. Packaging share and growth analysis by pack type 43
9.4. Packaging share analysis by pack type 44
9.5. Packaging share and growth analysis by closure type 45
9.6. Packaging share analysis by closure type 46
10. Macroeconomic analysis 47
10.1. GDP per Capita 50
10.2. Population and population growth 51
10.3. Consumer Price Index 52
10.4. Population breakdown by age 53
11. Methodology 54
12. Definitions 56
13. Appendix 68
14. About GlobalData 80
15. Disclaimer 81
16. Contact Us 82
List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Ice Cream sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 23
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 24
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 27
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 28
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 29
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 30
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 31
Table 14: Market Definitions 56
Table 15: Category Definitions 58
Table 16: Channel Definitions 59
Table 17: Health & Wellness: Product Attributes-Food Minus 60
Table 18: Health & Wellness: Product Attributes - Free From 61
Table 19: Health & Wellness: Product Attributes - Functional & Fortified 62
Table 20: Health & Wellness: Product Attributes - Naturally Healthy 63
Table 21: Health & Wellness: Product Attributes - Food Intolerance 64
Table 22: Health & Wellness: Consumer Benefits - Health Management 65
Table 23: Health & Wellness: Analysis by Consumer Benefits 66
Table 24: Health & Wellness: Consumer Benefits - Performance 67
Table 25: Market Value for Artisanal Ice Cream - by category (S$ Million) 2011-2021 68
Table 26: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 68
Table 27: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 68
Table 28: Market Value for Impulse Ice Cream - Single Serve - by category (S$ Million) 2011-2021 69
Table 29: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 69
Table 30: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 69
Table 31: Market Value for Take-Home and Bulk Ice Cream - by category (S$ Million) 2011-2021 70
Table 32: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 70
Table 33: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 71
Table 34: Sector Value for Ice Cream - by market (S$ Million) 2011-2021 71
Table 35: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 72
Table 36: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 73
Table 37: Components of change- by Market (Off-trade) 74
Table 38: Components of change- by Market (On-trade) 75
Table 39: Ice Cream Sales Distribution in Singapore- by Markets (S$ Million), 2016 75
Table 40: Key Health & Wellness product attributes driving sales in Singapore (S$ Million) 76
Table 41: Key Health & Wellness consumer benefits driving sales in Singapore (S$ Million) 76
Table 42: Package Material (in Million pack units) 77
Table 43: Pack Type (in Million pack units) 77
Table 44: Closure Type (in Million pack units) 77
Table 45: Exchange Rates: (US$-S$), 2011-2021 78
Table 46: GDP Per Capita (S$), 2011-2016 78
Table 47: Population, 2011-2016 78
Table 48: Consumer Price Index, 2011-2016 79
Table 49: Age Profile (in Millions), 2016 79
List of Figures
Figure 1: Singapore compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 6
Figure 3: Per capita consumption in Singapore compared to global and Asia-Pacific average, 2011-2021 7
Figure 4: Degree of trading up/down in the SingaporeanIce Cream sector-Off-trade, 2015-2016 8
Figure 5: Degree of trading up/down in the SingaporeanIce Cream sector-On-trade, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in Singapore compared to global and Asia-Pacificaverage, 2016 12
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 13
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 14
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 16
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 18
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 19
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 20
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 21
Figure 15: Leading brands in the SingaporeanIce Cream sector, value and volume share, 2016 22
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 24
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 26
Figure 18: Private label penetration by markets (value terms), 2016 32
Figure 19: Growth analysis, private label and brands, (2011-2016) 33
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 34
Figure 21: Value analysis by Health & Wellness product attributes, 2016 35
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 36
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 37
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 38
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Impulse Ice Cream - Single Serve 39
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Take-Home and Bulk Ice Cream 40
Figure 27: Packaging share and growth analysis by package material, 2011-2021 41
Figure 28: Use of package material by markets (in pack units), 2016 42
Figure 29: Packaging share and growth analysis by pack type, 2011-2021 43
Figure 30: Use of pack type by markets (in pack units), 2016 44
Figure 31: Packaging share and growth analysis by closure type, 2011-2021 45
Figure 32: Use of closure type by markets (in pack units), 2016 46
Figure 33: Relative comparison of countries based on PEST analysis 47
Figure 34: Singapore’s GDP per capita, 2011-2016 50
Figure 35: Population growth in Singapore, 2011-2016 51
Figure 36: Consumer Price Index, Singapore, 2010-2016 52
Figure 37: Age Profile, Singapore, 2016 53
Figure 38: About GlobalData 80

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report