A rapidly growing economy, increasing household disposable incomes coupled with demand for novel and premium Ice Cream products are expected to drive the Romanian Ice Cream sector. Of the three markets, Artisanal Ice Cream is the largest in both value and volume terms, and is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, and is also forecast to register the fastest growth during 2016-2021. SC BETTY ICE SRL, Top Gel Prod SRL and Kubo Ice Cream Company SRL are the leading market players in the Romanian Ice Cream sector.
GlobalData’s Country Profile report on the Ice Cream sector in Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
The Romanian Ice Cream sector accounted for a volume share of 3.4% of the regional (Eastern Europe) market in 2016.
Artisanal Ice Cream was the largest market in value terms and is also expected to be the fastest growing category, during 2016-2021.
On-trade transactions account for a leading value share in the distribution of Ice Cream products in Romania.
The top five brands in the sector accounted for a value share of 52.8%, with Betty Ice leading the sector.
Flexible Packaging is the most commonly used package material in the Romanian Ice Cream sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.