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Country Profile: Ice Cream Sector in Romania

Country Profile: Ice Cream Sector in Romania

Summary

A rapidly growing economy, increasing household disposable incomes coupled with demand for novel and premium Ice Cream products are expected to drive the Romanian Ice Cream sector. Of the three markets, Artisanal Ice Cream is the largest in both value and volume terms, and is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, and is also forecast to register the fastest growth during 2016-2021. SC BETTY ICE SRL, Top Gel Prod SRL and Kubo Ice Cream Company SRL are the leading market players in the Romanian Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The Romanian Ice Cream sector accounted for a volume share of 3.4% of the regional (Eastern Europe) market in 2016.
  • Artisanal Ice Cream was the largest market in value terms and is also expected to be the fastest growing category, during 2016-2021.
  • On-trade transactions account for a leading value share in the distribution of Ice Cream products in Romania.
  • The top five brands in the sector accounted for a value share of 52.8%, with Betty Ice leading the sector.
  • Flexible Packaging is the most commonly used package material in the Romanian Ice Cream sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Romania in the global and regional context 3
3.1. Romania’s share in the Global and Eastern European Ice Cream sector 3
3.2. Romania compared to other leading countries in Eastern Europe 4
4. Market size analysis - Ice Cream sector 5
4.1. Value and volume analysis - Ice Cream sector in Romania 5
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Ice Cream sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Ice Cream sector 17
6.2. Distribution channel share analysis: Artisanal Ice Cream 18
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 19
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 27
7.3.1. Impulse Ice Cream-Single Serve 27
7.3.2. Take-Home and Bulk Ice Cream 29
8. Packaging analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
9.3. Consumer Price Index 44
9.4. Population breakdown by age 45
10. Consumer graphics 46
10.1. Consumption by Gender 46
10.2. Consumption by Age 47
10.3. Consumption by Education 48
10.4. Consumption by Degree of Urbanization 49
11. Methodology 50
12. Definitions 51
13. Appendix 56
14. About GlobalData 69
15. Disclaimer 70
16. Contact Us 71
List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Ice Cream sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 22
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 23
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 25
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 27
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 28
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 29
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 30
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 46
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 47
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 48
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 49
Table 18: Market Definitions 51
Table 19: Category Definitions 53
Table 20: Channel Definitions 54
Table 21: Market Value for Artisanal Ice Cream - by category (RON Million) 2011-2021 56
Table 22: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 56
Table 23: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 56
Table 24: Market Value for Impulse Ice Cream - Single Serve - by category (RON Million) 2011-2021 57
Table 25: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 57
Table 26: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 58
Table 27: Market Value for Take-Home and Bulk Ice Cream - by category (RON Million) 2011-2021 58
Table 28: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 59
Table 29: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 59
Table 30: Sector Value for Ice Cream - by market (RON Million) 2011-2021 60
Table 31: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 61
Table 32: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 62
Table 33: Components of change- by Market (Off-trade), 2015-2016 63
Table 34: Components of change- by Market (On-trade), 2015-2016 63
Table 35: Ice Cream Sales Distribution in Romania- by Markets (RON Million), 2016 64
Table 36: Package Material (in Million pack units) 65
Table 37: Pack Type (in Million pack units) 65
Table 38: Closure Type (in Million pack units) 66
Table 39: Primary Outer Type (in Million pack units) 66
Table 40: Exchange Rates: (US$-RON), 2011-2021 67
Table 41: GDP Per Capita (RON), 2011-2016 67
Table 42: Population, 2011-2016 67
Table 43: Consumer Price Index, 2011-2016 68
Table 44: Age Profile (in Millions) 68
List of Figures
Figure 1: Romania compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 5
Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Romanian Ice Cream sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the Romanian Ice Cream sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Romania compared to global and Eastern European average, 2016 11
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 15
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 17
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 18
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 19
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 20
Figure 15: Leading brands in the Romanian Ice Cream sector, value and volume share, 2016 21
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 23
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 25
Figure 18: Packaging share and growth analysis by package material, 2011-2021 31
Figure 19: Use of package material by markets (in pack units), 2016 32
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 33
Figure 21: Use of pack type by markets (in pack units), 2016 34
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 35
Figure 23: Use of closure type by markets (in pack units), 2016 36
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 37
Figure 25: Use of primary outer type by markets (in pack units), 2016 38
Figure 26: Relative comparison of countries based on PEST analysis 39
Figure 27: Romania’s GDP per capita, 2011-2016 42
Figure 28: Population growth in Romania, 2011-2016 43
Figure 29: Consumer Price Index, Romania, 2010-2016 44
Figure 30: Age Profile, Romania, 2016 45
Figure 31: Consumption of Ice Cream by gender, Romania, 2016 46
Figure 32: Consumption of Ice Cream by age, Romania, 2016 47
Figure 33: Consumption of Ice Cream by education, Romania, 2016 48
Figure 34: Consumption of Ice Cream by degree of urbanization, Romania, 2016 49
Figure 35: About GlobalData 69

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