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Country Profile: Ice Cream Sector in Norway

Country Profile: Ice Cream Sector in Norway

Summary

Rising disposable income and strong purchasing power supported by rising employment rate are contributing to the growth of the Ice Cream sector in Norway. Of the three markets, Take-Home and Bulk Ice Cream is the largest in value terms, while the Impulse Ice Cream - Single Serve market is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, while Paper & Board is forecast to register the fastest growth during 2016-2021. Tine Sa, Hennig-Olsen Is As and Mars, Incorporated are the leading market players in the Norwegian Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in Norway provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The Ice Cream sector in Norway is forecast to grow at 3.2% CAGR in value terms during 2016-2021
  • The Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Mexico
  • Artisanal Producers lead the Norwegian Ice Cream sector in value terms
  • Flexible Packaging is the most commonly used package material in the Mexican Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Norway in the global and regional context 5
3.1. Norway’s share in the Global and Western European Ice Cream sector 5
3.2. Norway compared to other leading countries in Western Europe 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Norway 7
4.2. Per capita consumption - Norway compared to Western Europe and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Ice Cream sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Artisanal Ice Cream 14
5.3. Market analysis: Impulse Ice Cream-Single Serve 15
5.4. Market analysis: Take-Home and Bulk Ice Cream 18
6. Distribution analysis 21
6.1. Distribution channel share analysis: Ice Cream sector 21
6.2. Distribution channel share analysis: Artisanal Ice Cream 22
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 23
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 28
7.3. Brand share analysis by category 32
7.3.1. Impulse Ice Cream-Single Serve 32
7.3.2. Take-Home and Bulk Ice Cream 34
8. Health & Wellness analysis 36
8.1. Market size analysis by Health & Wellness claims 36
8.2. Market share analysis - Health & Wellness product attributes 37
8.3. Market size analysis - Health & Wellness consumer benefits 39
9. Packaging analysis 41
9.1. Packaging share and growth analysis by package material 41
9.2. Packaging share analysis by package material 42
9.3. Packaging share and growth analysis by pack type 43
9.4. Packaging share analysis by pack type 44
9.5. Packaging share and growth analysis by closure type 45
9.6. Packaging share analysis by closure type 46
9.7. Packaging share and growth analysis by primary outer type 47
9.8. Packaging share analysis by primary outer type 48
10. Macroeconomic analysis 49
10.1. GDP per Capita 52
10.2. Population and population growth 53
10.3. Consumer Price Index 54
10.4. Population breakdown by age 55
11. Consumergraphics 56
11.1. Consumption by Gender 56
11.2. Consumption by Age 57
11.3. Consumption by Education 58
11.4. Consumption by Degree of Urbanization 59
12. Methodology 60
13. Definitions 61
14. Appendix 72
15. About GlobalData 85
16. Disclaimer 86
17. Contact Us 87
List of Tables
Table 1: Volume share of Norway in the global and Western Europe Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 17
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 19
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 20
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 26
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 28
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 30
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 32
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 33
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 34
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 35
Table 14: Use of primary outer type by markets (in pack units), 2016 48
Table 15: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 56
Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 57
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 58
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 59
Table 19: Market Definitions 61
Table 20: Category Definitions 62
Table 21: Channel Definitions 63
Table 22: Health & Wellness: Product Attributes-Food Minus 64
Table 23: Health & Wellness: Product Attributes - Free From 65
Table 24: Health & Wellness: Product Attributes - Functional & Fortified 66
Table 25: Health & Wellness: Product Attributes - Naturally Healthy 67
Table 26: Health & Wellness: Product Attributes - Food Intolerance 68
Table 27: Health & Wellness: Consumer Benefits - Health Management 69
Table 28: Health & Wellness: Analysis by Consumer Benefits 70
Table 29: Health & Wellness: Consumer Benefits - Performance 71
Table 30: Market Value for Artisanal Ice Cream - by category (Nkr Million) 2011-2021 72
Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 72
Table 32: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 72
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (Nkr Million) 2011-2021 73
Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 73
Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 74
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (Nkr Million) 2011-2021 74
Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 75
Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 75
Table 39: Sector Value for Ice Cream - by market (Nkr Million) 2011-2021 76
Table 40: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 77
Table 41: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 78
Table 42: Components of change- by Market (Off-trade), 2015-2016 78
Table 43: Components of change- by Market (On-trade), 2015-2016 79
Table 44: Ice Cream Sales Distribution in Norway- by Markets (Nkr Million), 2016 79
Table 45: Key Health & Wellness product attributes driving sales in in Norway (Nkr Million) 80
Table 46: Key Health & Wellness consumer benefits driving sales in in Norway (Nkr Million) 80
Table 47: Package Material (in Million pack units) 81
Table 48: Pack Type (in Million pack units) 81
Table 49: Closure Type (in Million pack units) 81
Table 50: Primary Outer Type (in Million pack units) 82
Table 51: Exchange Rates: (US$-Nkr), 2011-2021 83
Table 52: GDP Per Capita (Nkr) 83
Table 53: Population 83
Table 54: Consumer Price Index 84
Table 55: Age Profile (in Millions) 84
List of Figures
Figure 1: Norway compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021 8
Figure 4: Degree of trading up/down in the NorwegianIce Cream sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the NorwegianIce Cream sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Norway compared to global and Western Europeanaverage, 2016 13
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 15
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 18
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 21
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 22
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 23
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 24
Figure 15: Leading brands in the NorwegianIce Cream sector, value and volume share, 2016 25
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 28
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 30
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 36
Figure 19: Value analysis by Health & Wellness product attributes, 2016 37
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 38
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 39
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 40
Figure 23: Packaging share and growth analysis by package material, 2011-2021 41
Figure 24: Use of package material by markets (in pack units), 2016 42
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 43
Figure 26: Use of pack type by markets (in pack units), 2016 44
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 45
Figure 28: Use of closure type by markets (in pack units), 2016 46
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 47
Figure 30: Relative comparison of countries based on PEST analysis 49
Figure 31: Norway’s GDP per capita, 2011-2016 52
Figure 32: Population growth in Norway, 2011-2016 53
Figure 33: Consumer Price Index, Norway, 2010-2016 54
Figure 34: Age Profile, Norway, 2016 55
Figure 35: Consumption of Ice Cream by gender, Norway,2016 56
Figure 36: Consumption of Ice Cream by age, Norway, 2016 57
Figure 37:Consumption of Ice Cream by education, Norway, 2016 58
Figure 38: Consumption of Ice Cream by degree of urbanization, Norway, 2016 59
Figure 39: About GlobalData 85

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