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Country Profile: Ice Cream Sector in Ireland

Country Profile: Ice Cream Sector in Ireland

Summary

Irish Ice Cream sector accounted for a volume share of 0.21% of the global market and 1.3% of the regional (Western Europe) market in 2016. The sector is forecast to grow at a CAGR of 4.2% during 2016-2021. Growing disposable income, rise in consumer spending coupled with increasing demand for sweet desserts and indulgent ice cream products are boosting the sector growth in the country. Per capita consumption of Ice Cream products stood at 9.14kg, which is high when compared to the global and Western European levels of 3.96kg and 7.88kg, respectively, in 2016

The consumption of Ice Cream is high among the female population in Ireland. Moreover, consumption is particularly high amongst those consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Pre-Mid-Lifers accounted for 24.9% and 15.3% shares, respectively in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. It is also expected to grow the fastest at a CAGR of 4+% during the forecast period (2016-2021), while the Impulse Ice Cream - Single Serve market is expected to register a CAGR of 4.1%.

On-trade transactions account for a leading share in value terms in the distribution of Ice Cream products in Ireland. In 2016, On-trade transactions held a value share of 61.6%, followed by Hypermarkets & Supermarkets. In the same year Flexible Packaging was the most commonly used package material. It accounted for a share of 46+%, followed by Paper & Board and Rigid Plastics.

Hazelbrook Farm is the leading brand in the Irish Ice Cream sector. The top five brands in the sector accounted for 47.4% value share, while private labels and artisanal producers held 3.4% and 9.9% value shares, respectively, in 2016.

The report Country Profile: Ice Cream Sector in Ireland, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube
Companies mentioned in this report: Unilever, Mondelez International, Inc, Nestle, General Mills, Inc, Franco Ices Limited, Mars, Incorporated, Silver Pail Dairy, Cott Corporation, Tipperary Organic Ice Cream Co

Scope
  • The Ice Cream sector in Ireland is forecast to grow at 4.2% CAGR in value terms during 2016-2021
  • The Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Ireland
  • Hazelbrook Farm lead the Irish Ice Cream sector in both value and volume terms
  • Flexible Packaging is the most commonly used package material in the Irish Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Ireland in the global and regional context 5
3.1. Ireland’s share in the Global and Western European Ice Cream sector 5
3.2. Ireland compared to other leading countries in Western Europe 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Ireland 7
4.2. Per capita consumption - Ireland compared to Western Europe and globally 8
4.3. Value and volume analysis by markets in the Ice Cream sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Ice Cream sector 17
6.2. Distribution channel share analysis: Artisanal Ice Cream 18
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 19
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 28
7.3.1. Impulse Ice Cream-Single Serve 28
7.3.2. Take-Home and Bulk Ice Cream 30
7.4. Private label share analysis 32
8. Health & Wellness analysis 34
8.1. Market size analysis by Health & Wellness claims 34
8.2. Market share analysis - Health & Wellness product attributes 35
8.3. Market size analysis - Health & Wellness consumer benefits 37
8.4. Leading companies in Ireland’s Health & Wellness market 39
9. Packaging analysis 40
9.1. Packaging share and growth analysis by package material 40
9.2. Packaging share analysis by package material 41
9.3. Packaging share and growth analysis by pack type 42
9.4. Packaging share analysis by pack type 43
9.5. Packaging share and growth analysis by closure type 44
9.6. Packaging share analysis by closure type 45
9.7. Packaging share and growth analysis by primary outer type 46
9.8. Packaging share analysis by primary outer type 47
10. Macroeconomic analysis 48
10.1. GDP per Capita 51
10.2. Population and population growth 52
10.3. Consumer Price Index 53
10.4. Population breakdown by age 54
11. Consumer graphics 55
11.1. Consumption by Gender 55
11.2. Consumption by Age 56
11.3. Consumption by Education 57
11.4. Consumption by Degree of Urbanization 58
12. Methodology 59
13. Definitions 60
14. Appendix 71
15. About GlobalData 82
16. Disclaimer 83
17. Contact Us 84
List of Tables
Table 1: Volume share of Ireland in the global and Western Europe Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 22
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 25
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 27
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 28
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 29
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 30
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 31
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 55
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 56
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 57
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 58
Table 18: Market Definitions 60
Table 19: Category Definitions 61
Table 20: Channel Definitions 62
Table 21: Health & Wellness: Product Attributes-Food Minus 63
Table 22: Health & Wellness: Product Attributes - Free From 64
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 65
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 66
Table 25: Health & Wellness: Product Attributes - Food Intolerance 67
Table 26: Health & Wellness: Consumer Benefits - Health Management 68
Table 27: Health & Wellness: Analysis by Consumer Benefits 69
Table 28: Health & Wellness: Consumer Benefits - Performance 70
Table 29: Market Value for Artisanal Ice Cream - by category (€ Million) 2011-2021 71
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 71
Table 31: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 71
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (€ Million) 2011-2021 72
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 72
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 73
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (€ Million) 2011-2021 73
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 74
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 74
Table 38: Sector Value for Ice Cream - by market (€ Million) 2011-2021 75
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 75
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 76
Table 41: Ice Cream Sales Distribution in Ireland- by Markets (€ Million), 2016 76
Table 42: Key Health & Wellness product attributes driving sales in Ireland (€ Million) 77
Table 43: Key Health & Wellness consumer benefits driving sales in Ireland (€ Million) 77
Table 44: Package Material (in Million pack units) 78
Table 45: Pack Type (in Million pack units) 78
Table 46: Closure Type (in Million pack units) 79
Table 47: Primary Outer Type (in Million pack units) 79
Table 48: Exchange Rates: (US$-€), 2011-2021 80
Table 49: GDP Per Capita (€) 80
Table 50: Population 80
Table 51: Consumer Price Index 81
Table 52: Age Profile (Millions of Persons) 81
List of Figures
Figure 1: Ireland compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Ireland compared to global and Western European average, 2011-2021 8
Figure 4: Value and volume growth analysis by markets, 2016-2021 9
Figure 5: Per capita consumption (by markets) in Ireland compared to global and Western European average, 2016 11
Figure 6: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 7: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 8: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 15
Figure 9: Distribution channel share, Ice Cream sector, 2011-2016 17
Figure 10: Distribution channel share, Artisanal Ice Cream market, 2011-2016 18
Figure 11: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 19
Figure 12: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 20
Figure 13: Leading brands in the Irish Ice Cream sector, value and volume share, 2016 21
Figure 14: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 24
Figure 15: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 26
Figure 16: Private label penetration by markets (value terms), 2016 32
Figure 17: Growth analysis, private label and brands, (2011-2016) 33
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 34
Figure 19: Value analysis by Health & Wellness product attributes, 2016 35
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 36
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 37
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 38
Figure 23: Leading companies in the Health & Wellness market by value, 2016 - Take-Home and Bulk Ice Cream 39
Figure 24: Packaging share and growth analysis by package material, 2011-2021 40
Figure 25: Use of package material by markets (in pack units), 2016 41
Figure 26: Packaging share and growth analysis by pack type, 2011-2021 42
Figure 27: Use of pack type by markets (in pack units), 2016 43
Figure 28: Packaging share and growth analysis by closure type, 2011-2021 44
Figure 29: Use of closure type by markets (in pack units), 2016 45
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 46
Figure 31: Use of primary outer type by markets (in pack units), 2016 47
Figure 32: Relative comparison of countries based on PEST analysis 48
Figure 33: Ireland’s GDP per capita, 2011-2016 51
Figure 34: Population growth in Ireland, 2011-2016 52
Figure 35: Consumer Price Index, Ireland, 2010-2016 53
Figure 36: Age Profile, Ireland, 2016 54
Figure 37: Consumption of Ice Cream by gender, Ireland, 2016 55
Figure 38: Consumption of Ice Cream by age, Ireland, 2016 56
Figure 39: Consumption of Ice Cream by education, Ireland, 2016 57
Figure 40: Consumption of Ice Cream by degree of urbanization, Ireland, 2016 58
Figure 41: About GlobalData 82

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