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Country Profile: Ice Cream Sector in Denmark

Country Profile: Ice Cream Sector in Denmark

Summary

The Ice Cream sector in Denmark is driven by growing disposable income and increasing employment rate in the country. Moreover, the launch of new flavors is also aiding the sector growth. Of the three markets, Take-Home and Bulk Ice Cream is the largest market in value terms, while the Impulse Ice Cream - Single Serve market is expected to record the fastest CAGR, in value terms, during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Unilever, Premier Is and Aabybro Mejeri are the leading market players in the Danish Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in Denmark provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The Ice Cream sector in Denmark is forecast to grow at 1.7% CAGR in value terms during 2016-2021
  • Take-Home and Bulk Ice Cream is the largest market in both value and volume terms in the Danish Ice Cream sector
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Denmark
  • Carte D`Or leads the Danish Ice Cream sector in value terms
  • Flexible Packaging is the most commonly used package material in the Danish Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 8
2. Executive summary 10
3. Denmark in the global and regional context 11
3.1. Denmark’s share in the Global and Western European Ice Cream sector 11
3.2. Denmark compared to other leading countries in Western Europe 12
4. Market size analysis - Ice Cream sector 13
4.1. Value and volume analysis - Ice Cream sector in Denmark 13
4.2. Per capita consumption - Denmark compared to Western Europe and globally 14
4.3. Extent to which consumers are trading up/down-Off-trade 15
4.4. Extent to which consumers are trading up/down-On-trade 16
4.5. Value and volume analysis by markets in the Ice Cream sector 17
4.6. Growth analysis by markets 18
5. Market and category analysis 19
5.1. Per capita consumption analysis by markets 19
5.2. Market analysis: Artisanal Ice Cream 20
5.3. Market analysis: Impulse Ice Cream-Single Serve 21
5.4. Market analysis: Take-Home and Bulk Ice Cream 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Ice Cream sector 25
6.2. Distribution channel share analysis: Artisanal Ice Cream 26
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 27
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 28
7. Competitive landscape 29
7.1. Brand share analysis by sector 29
7.2. Brand share analysis by markets 31
7.3. Brand share analysis by category 35
7.3.1. Impulse Ice Cream-Single Serve 35
7.3.2. Take-Home and Bulk Ice Cream 37
8. Packaging analysis 38
8.1. Packaging share and growth analysis by package material 38
8.2. Packaging share analysis by package material 39
8.3. Packaging share and growth analysis by pack type 40
8.4. Packaging share analysis by pack type 41
8.5. Packaging share and growth analysis by closure type 42
8.6. Packaging share analysis by closure type 43
8.7. Packaging share and growth analysis by primary outer type 44
8.8. Packaging share analysis by primary outer type 45
9. Macroeconomic analysis 46
9.1. GDP per Capita 49
9.2. Population and population growth 50
9.3. Consumer Price Index 51
9.4. Population breakdown by age 52
10. Consumergraphics 53
10.1. Consumption by Gender 53
10.2. Consumption by Age 54
10.3. Consumption by Education 55
10.4. Consumption by Degree of Urbanization 56
11. Methodology 57
12. Definitions 58
13. Appendix 69
14. About GlobalData 80
15. Disclaimer 81
16. Contact Us 82
List of Tables
Table 1: Volume share of Denmark in the global and Western Europe Ice Cream sector, 2011-2021 11
Table 2: Growth analysis by markets, 2016-2021 18
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 30
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 31
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 34
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 35
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 36
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 37
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 37
Table 14: Use of primary outer type by markets (in pack units), 2016 45
Table 15: Consumption of Ice Cream by gender and markets (Million Kg , 2016) 53
Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 54
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 55
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 56
Table 19: Market Definitions 58
Table 20: Category Definitions 59
Table 21: Channel Definitions 60
Table 22: Health & Wellness: Product Attributes-Food Minus 61
Table 23: Health & Wellness: Product Attributes - Free From 62
Table 24: Health & Wellness: Product Attributes - Functional & Fortified 63
Table 25: Health & Wellness: Product Attributes - Naturally Healthy 64
Table 26: Health & Wellness: Product Attributes - Food Intolerance 65
Table 27: Health & Wellness: Consumer Benefits - Health Management 66
Table 28: Health & Wellness: Analysis by Consumer Benefits 67
Table 29: Health & Wellness: Consumer Benefits - Performance 68
Table 30: Market Value for Artisanal Ice Cream - by category (Kr Million) 2011-2021 69
Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 69
Table 32: Market Volume for Artisanal Ice Cream - by category Million Kg) 2011-2021 69
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (Kr Million) 2011-2021 70
Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 70
Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 71
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (Kr Million) 2011-2021 71
Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 72
Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 72
Table 39: Sector Value for Ice Cream - by market (Kr Million) 2011-2021 73
Table 40: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 73
Table 41: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 74
Table 42: Components of change- by Market (Off-trade), 2015-2016 74
Table 43: Components of change- by Market (On-trade), 2015-2016 75
Table 44: Ice Cream Sales Distribution in Denmark- by Markets (Kr Million), 2016 75
Table 45: Package Material (in Million pack units) 76
Table 46: Pack Type (in Million pack units) 76
Table 47: Closure Type (in Million pack units) 77
Table 48: Primary Outer Type (in Million pack units) 77
Table 49: Exchange Rates: (US$-Kr), 2011-2021 78
Table 50: GDP Per Capita (Kr) , 2011-2021 78
Table 51: Population, 2011-2021 78
Table 52: Consumer Price Index, 2011-2021 79
Table 53: Age Profile (Millions of Persons), 2016 79
List of Figures
Figure 1: Denmark compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 12
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 13
Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 14
Figure 4: Degree of trading up/down in the Danish Ice Cream sector-Off-trade, 2015-2016 15
Figure 5: Degree of trading up/down in the Danish Ice Cream sector-On-trade, 2015-2016 16
Figure 6: Value and volume growth analysis by markets, 2016-2021 17
Figure 7: Per capita consumption (by markets) in Denmark compared to global and Western European average, 2016 19
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 20
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 21
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 23
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 25
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 26
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 27
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 28
Figure 15: Leading brands in the Danish Ice Cream sector, value and volume share, 2016 29
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 31
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 33
Figure 18: Packaging share and growth analysis by package material, 2011-2021 38
Figure 19: Use of package material by markets (in pack units), 2016 39
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 40
Figure 21: Use of pack type by markets (in pack units), 2016 41
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 42
Figure 23: Use of closure type by markets (in pack units), 2016 43
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 44
Figure 25: Relative comparison of countries based on PEST analysis 46
Figure 26: Denmark’s GDP per capita, 2011-2016 49
Figure 27: Population growth in Denmark, 2011-2016 50
Figure 28: Consumer Price Index, Denmark, 2010-2016 51
Figure 29: Age Profile, Denmark, 2016 52
Figure 30: Consumption of Ice Cream by gender, Denmark, 2016 53
Figure 31: Consumption of Ice Cream by age, Denmark, 2016 54
Figure 32: Consumption of Ice Cream by degree of urbanization, Denmark, 2016 56
Figure 33: About GlobalData 80

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