Country Profile: Ice Cream Sector in Denmark
Summary
The Ice Cream sector in Denmark is driven by growing disposable income and increasing employment rate in the country. Moreover, the launch of new flavors is also aiding the sector growth. Of the three markets, Take-Home and Bulk Ice Cream is the largest market in value terms, while the Impulse Ice Cream - Single Serve market is expected to record the fastest CAGR, in value terms, during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Unilever, Premier Is and Aabybro Mejeri are the leading market players in the Danish Ice Cream sector.
GlobalData’s Country Profile report on the Ice Cream sector in Denmark provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope- The Ice Cream sector in Denmark is forecast to grow at 1.7% CAGR in value terms during 2016-2021
- Take-Home and Bulk Ice Cream is the largest market in both value and volume terms in the Danish Ice Cream sector
- On-trade transactions account for the leading share in the distribution of Ice Cream products in Denmark
- Carte D`Or leads the Danish Ice Cream sector in value terms
- Flexible Packaging is the most commonly used package material in the Danish Ice Cream sector
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope 8
- 2. Executive summary 10
- 3. Denmark in the global and regional context 11
- 3.1. Denmark’s share in the Global and Western European Ice Cream sector 11
- 3.2. Denmark compared to other leading countries in Western Europe 12
- 4. Market size analysis - Ice Cream sector 13
- 4.1. Value and volume analysis - Ice Cream sector in Denmark 13
- 4.2. Per capita consumption - Denmark compared to Western Europe and globally 14
- 4.3. Extent to which consumers are trading up/down-Off-trade 15
- 4.4. Extent to which consumers are trading up/down-On-trade 16
- 4.5. Value and volume analysis by markets in the Ice Cream sector 17
- 4.6. Growth analysis by markets 18
- 5. Market and category analysis 19
- 5.1. Per capita consumption analysis by markets 19
- 5.2. Market analysis: Artisanal Ice Cream 20
- 5.3. Market analysis: Impulse Ice Cream-Single Serve 21
- 5.4. Market analysis: Take-Home and Bulk Ice Cream 23
- 6. Distribution analysis 25
- 6.1. Distribution channel share analysis: Ice Cream sector 25
- 6.2. Distribution channel share analysis: Artisanal Ice Cream 26
- 6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 27
- 6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 28
- 7. Competitive landscape 29
- 7.1. Brand share analysis by sector 29
- 7.2. Brand share analysis by markets 31
- 7.3. Brand share analysis by category 35
- 7.3.1. Impulse Ice Cream-Single Serve 35
- 7.3.2. Take-Home and Bulk Ice Cream 37
- 8. Packaging analysis 38
- 8.1. Packaging share and growth analysis by package material 38
- 8.2. Packaging share analysis by package material 39
- 8.3. Packaging share and growth analysis by pack type 40
- 8.4. Packaging share analysis by pack type 41
- 8.5. Packaging share and growth analysis by closure type 42
- 8.6. Packaging share analysis by closure type 43
- 8.7. Packaging share and growth analysis by primary outer type 44
- 8.8. Packaging share analysis by primary outer type 45
- 9. Macroeconomic analysis 46
- 9.1. GDP per Capita 49
- 9.2. Population and population growth 50
- 9.3. Consumer Price Index 51
- 9.4. Population breakdown by age 52
- 10. Consumergraphics 53
- 10.1. Consumption by Gender 53
- 10.2. Consumption by Age 54
- 10.3. Consumption by Education 55
- 10.4. Consumption by Degree of Urbanization 56
- 11. Methodology 57
- 12. Definitions 58
- 13. Appendix 69
- 14. About GlobalData 80
- 15. Disclaimer 81
- 16. Contact Us 82
- List of Tables
- Table 1: Volume share of Denmark in the global and Western Europe Ice Cream sector, 2011-2021 11
- Table 2: Growth analysis by markets, 2016-2021 18
- Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
- Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
- Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
- Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
- Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 30
- Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 31
- Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 34
- Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 35
- Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 36
- Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 37
- Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 37
- Table 14: Use of primary outer type by markets (in pack units), 2016 45
- Table 15: Consumption of Ice Cream by gender and markets (Million Kg , 2016) 53
- Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 54
- Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 55
- Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 56
- Table 19: Market Definitions 58
- Table 20: Category Definitions 59
- Table 21: Channel Definitions 60
- Table 22: Health & Wellness: Product Attributes-Food Minus 61
- Table 23: Health & Wellness: Product Attributes - Free From 62
- Table 24: Health & Wellness: Product Attributes - Functional & Fortified 63
- Table 25: Health & Wellness: Product Attributes - Naturally Healthy 64
- Table 26: Health & Wellness: Product Attributes - Food Intolerance 65
- Table 27: Health & Wellness: Consumer Benefits - Health Management 66
- Table 28: Health & Wellness: Analysis by Consumer Benefits 67
- Table 29: Health & Wellness: Consumer Benefits - Performance 68
- Table 30: Market Value for Artisanal Ice Cream - by category (Kr Million) 2011-2021 69
- Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 69
- Table 32: Market Volume for Artisanal Ice Cream - by category Million Kg) 2011-2021 69
- Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (Kr Million) 2011-2021 70
- Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 70
- Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 71
- Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (Kr Million) 2011-2021 71
- Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 72
- Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 72
- Table 39: Sector Value for Ice Cream - by market (Kr Million) 2011-2021 73
- Table 40: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 73
- Table 41: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 74
- Table 42: Components of change- by Market (Off-trade), 2015-2016 74
- Table 43: Components of change- by Market (On-trade), 2015-2016 75
- Table 44: Ice Cream Sales Distribution in Denmark- by Markets (Kr Million), 2016 75
- Table 45: Package Material (in Million pack units) 76
- Table 46: Pack Type (in Million pack units) 76
- Table 47: Closure Type (in Million pack units) 77
- Table 48: Primary Outer Type (in Million pack units) 77
- Table 49: Exchange Rates: (US$-Kr), 2011-2021 78
- Table 50: GDP Per Capita (Kr) , 2011-2021 78
- Table 51: Population, 2011-2021 78
- Table 52: Consumer Price Index, 2011-2021 79
- Table 53: Age Profile (Millions of Persons), 2016 79
- List of Figures
- Figure 1: Denmark compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 12
- Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 13
- Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 14
- Figure 4: Degree of trading up/down in the Danish Ice Cream sector-Off-trade, 2015-2016 15
- Figure 5: Degree of trading up/down in the Danish Ice Cream sector-On-trade, 2015-2016 16
- Figure 6: Value and volume growth analysis by markets, 2016-2021 17
- Figure 7: Per capita consumption (by markets) in Denmark compared to global and Western European average, 2016 19
- Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 20
- Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 21
- Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 23
- Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 25
- Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 26
- Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 27
- Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 28
- Figure 15: Leading brands in the Danish Ice Cream sector, value and volume share, 2016 29
- Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 31
- Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 33
- Figure 18: Packaging share and growth analysis by package material, 2011-2021 38
- Figure 19: Use of package material by markets (in pack units), 2016 39
- Figure 20: Packaging share and growth analysis by pack type, 2011-2021 40
- Figure 21: Use of pack type by markets (in pack units), 2016 41
- Figure 22: Packaging share and growth analysis by closure type, 2011-2021 42
- Figure 23: Use of closure type by markets (in pack units), 2016 43
- Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 44
- Figure 25: Relative comparison of countries based on PEST analysis 46
- Figure 26: Denmark’s GDP per capita, 2011-2016 49
- Figure 27: Population growth in Denmark, 2011-2016 50
- Figure 28: Consumer Price Index, Denmark, 2010-2016 51
- Figure 29: Age Profile, Denmark, 2016 52
- Figure 30: Consumption of Ice Cream by gender, Denmark, 2016 53
- Figure 31: Consumption of Ice Cream by age, Denmark, 2016 54
- Figure 32: Consumption of Ice Cream by degree of urbanization, Denmark, 2016 56
- Figure 33: About GlobalData 80