Country Profile: Ice Cream Sector in Spain

Country Profile: Ice Cream Sector in Spain

Summary

Spanish Ice Cream sector accounted for a volume share of 1.8% of the global market and 11% of the regional (Western Europe) market in 2016. The sector was valued at €3,770 Million (US$4,167.9 Million)in 2016 and is forecast to grow at a CAGR of 4.5% during 2016-2021. Growing disposable income and increasing per capita consumption of ice cream is driving the sector in Spain. Per capita consumption of Ice Cream products stood at 7.7kg, which is high when compared to the global level of 4kg, but lower when compared to regional level at 7.9kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of €2,004 Million (US$2,215.5 Million) in 2016 and is expected to record the fastest CAGR of 4.7%, during 2016-2021.

On-trade transactions account for a leading share in the distribution of Ice Cream products in Spain. In 2016, On-trade transactions held a 66.6% value share, followed by Hypermarkets & Supermarkets with a 15.1% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 10.7% and 6.6%, respectively, in the same year. Flexible Packaging is the most commonly used packaging material in the Spanish Ice Cream sector. In 2016, it accounted for a volume share of 62%, followed by Rigid Plastics and Paper & Board with volume shares of 24.4% and 13.6%, respectively.

Cornetto is the leading brand in the Spanish Ice Cream sector in both value and volume terms. The top five brands in the sector accounted for a 20.3% value share, while private labels held 21.4% value shares, respectively, in 2016. ‘Food Intolerance’ and ‘Free From’ is an important Health & Wellness product attribute, while ‘Health Management’ and ‘General Wellbeing’ is the most sought after consumer benefit claims in the Spanish Ice Cream sector.

The report Country Profile: Ice Cream Sector in Spain provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

• Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
• Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
• Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

• The Spanish Ice Cream sector accounted for a volume share of 11% of the regional (Western Europe) market in 2016.
• The sector is forecast to grow at a CAGR of 4.5% during 2016-2021.
• Of the three markets, Take-Home and Bulk Ice Cream was the largest market in value terms, and is expected to record the fastest CAGR.
• On-trade transactions account for a leading share in the distribution of Ice Cream products in Spain.
• The top five brands in the sector accounted for a 20.3% value share, while Cornetto is the leading brand in the Spanish Ice Cream sector in both value and volume terms.
• Flexible Packaging is the most commonly used packaging material in the Spanish Ice Cream sector.

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.