The Baby Food Sector in Chile, 2018
Summary
The Baby Food Sector in Chile, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chilean market.
Compared with most of Latin America, Chile's economy has performed well since 2011, and relatively consistently. According to government figures, poverty fell from 29.1% of households in 2006 to 14.4% in 2013 and 11.7% in 2015 (the latest survey). Most Chilean consumers remain very price sensitive, and the high price of baby meals has been a deterrent even to fairly well-off families. However, attitudes are changing, partly due to stronger consumer spending power, but also because of an increase in the number of working mothers, for whom the convenience of commercially prepared baby foods outweighs any cost considerations.
Chile has one of the more buoyant economies in South America, and prospects for the next few years are positive. The structure of the market will remain largely unchanged over the next six years, with milks continuing to represent the most important category by value. In terms of consumption, growth in the milks category will be held back by increasing levels of breastfeeding.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope- First-stage milks remain the largest segment. In recent years, however, this segment's share has declined
- sharply due to both the increase in exclusive breastfeeding up to six months and the expansion of the third-stage and specialist milks segments.
- The vast majority of baby milks continue to be sold in powder form, and liquid milks have struggled to make a mark.
- The majority of the Cereals products sold in Chile are wheat-based, but some rice- and oat-based are also available. Products are mainly for babies aged from six or seven months old.
- Over the last few years there has been an increase in the number of products marketed with a stress on their nutrients. Many Nestlé products are promoted as containing probiotics and/or added iron, zinc, and vitamins.
- Wet savory meals are sold as either colados, which are puréed meals, typically aimed at babies aged under nine months old, or picados, which are mashed meals, usually for babies over nine months.
Reasons to buy- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
- Introduction
- Executive Summary
- Definitions
- Background to the Market
- Birth
- The Consumer
- Socio-Demographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Market Overview
- Sector Overview
- Manufacturers Shares
- CategoryAnalysis
- Baby Milks
- Baby Cereals & Dry Meals
- Meals & Others
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Nestlé Chile SA
- Abbott Laboratories de Chile Ltda
- Danone Chile
- Aspen Chile SA
- Distribution
- Baby Food Retailing
- Economic Background
- Key Macroeconomic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Consumer Attitude
- Appendix
- Additional Data Tables
- Summary Methodology
- About GlobalData
- List of Tables
- Table 1: Birth & Population Trends, 2007-2017
- Table 2: Births by Province, 2013 & 2015
- Table 3: Live Births by Age of Mother, %, 2011-2015
- Table 4: Number of Women of Childbearing Age by Age Group, 2010 & 2015
- Table 5: Number of Working Women in Chile, 2011-2017
- Table 6: Trends in Incidence of Breastfeeding by Type of Feeding, 1993-2013
- Table 7: Trends in Incidence of Breastfeeding by Age Group, 1993-2010
- Table 8: Exclusive Breastfeeding Rates by Region, 2015 & 2016
- Table 9: Exclusive & Predominant Breastfeeding Rates by Age of Baby, 1993 & 2005
- Table 10: Breastfeeding Rates by Maternal Occupation & Age of Baby, 2005
- Table 11: Sector Size, 2017, & Growth Rates, 2011-2017
- Table 12: Baby Food: Manufacturer Shares, Value & Volume%, 2011-2017
- Table 13: Baby Food: Manufacturer Shares by Category, %, 2017
- Table 14: Baby Milks: Category Size, 2017
- Table 15: Baby Milk: Category Growth, %, 2011-2017
- Table 16: Baby Milks: Facings by Pack Size, 2017
- Table 17: Baby Milks: Brand Price Positioning Analysis, 2017
- Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
- Table 19: Baby Cereals: Category Size, 2017
- Table 20: Baby Cereals: Category Growth, %, 2011-2017
- Table 21: Baby Cereals: Facings by Pack Size, 2017
- Table 22: Baby Cereals: Price Positioning, 2017
- Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
- Table 24: Baby Meals & Others: Category Size, 2017
- Table 25: Baby Meals & Others: Category Growth, %, 2011-2017
- Table 26: Baby Meals in Jars: Facings by Pack Type, 2017
- Table 27: Baby Meals in Pouches : Facings by Pack Size, 2017
- Table 28: Baby Meals: Price Positioning, 2017
- Table 29: Baby Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
- Table 30: Baby Food: Sales by Outlet Type, % Volume, 2011-2017
- Table 31: Baby Food: Sales by Outlet Type & Sector, % Volume, 2017
- Table 32: Chile: Key Macroeconomic Indicators, 2011-2017
- Table 33: Key Macroeconomic Forecasts 2017-2023
- Table 34: Birth & Population Projections, 2011-2023
- Table 35: Baby Population, Number of Babies (’000), 2007-2023
- Table 36: Number of Women of Childbearing Age by Age Group, 2015 & 2020
- Table 37: Baby Food: Market Value, Current Prices, 2011-2017
- Table 38: Baby Food: Market Value, Constant Prices, 2011-2017
- Table 39: Baby Food: Market Value, US$ Million, 2011-2017
- Table 40: Baby Food: Market Volume, Tons, 2011-2017
- Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
- Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
- Table 43: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
- Table 44: Baby Food: Per Capita Consumption, Grams, 2011-2017
- Table 45: Baby Milks: Category Trends, 2011-2017
- Table 46: Baby Milks: Sector Segmentation, % Value & Volume, 2011-2017
- Table 47: Baby Milk Powder: Brand Price Analysis, 2017
- Table 48: Baby Cereals & Dry Meals: Category Trends, 2011-2017
- Table 49: Baby Meals: Category Trends, 2011-2017
- Table 50: Baby Milks & Cereals: Trends in Imports, 2011-2016
- Table 51: Imports of Milks & Cereals by Country of Origin, 2014-2016
- Table 52: Imports of Baby Meals by Type: Volume, 2011-2016
- Table 53: Imports of Baby Meals by Type: Value, 2011-2016
- Table 54: Milks & Cereals: Trends in Exports, 2011-2016
- Table 55: Exports of Milks & Cereals by Country of Destination, 2014-2016
- Table 56: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
- Table 57: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
- Table 58: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
- Table 59: Baby Food: Market Volume Forecasts, Tons, 2017-2023
- Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
- Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
- Table 62: Baby Food: Per Capita Expenditure, US$, 2017-2023
- Table 63; Baby Food: Per Capita Consumption, Grams, 2017-2023
- Table 64; Facings Allocation by Product Type
- List of Figures
- Figure 1: Baby Food: Sector Size, 2011-2017
- Figure 2: Baby Food: Per Capita, 2011-2017
- Figure 3: Baby Food: Sector Segmentation, 2017
- Figure 4: Baby Food: Manufacturer Shares, Value, 2017
- Figure 5: Food: Manufacturer Shares, Volume %, 2017
- Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
- Figure 7: Baby Milks: Category Trends, 2011-2017
- Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
- Figure 9: Starter, Follow-on & Special Formula
- Figure 10: Growing-up Milks
- Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017
- Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017
- Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
- Figure 14: Baby Meals & Others: Category Trends, 2011-2017
- Figure 15: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
- Figure 16: Baby Food: Sector Size, 2017-2023
- Figure 17: Baby Food: Per Capita, 2017-2023
- Figure 18: Baby Food: Sector Segmentation, 2023