The Baby Food Sector in Chile, 2018

The Baby Food Sector in Chile, 2018

Summary

The Baby Food Sector in Chile, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chilean market.

Compared with most of Latin America, Chile's economy has performed well since 2011, and relatively consistently. According to government figures, poverty fell from 29.1% of households in 2006 to 14.4% in 2013 and 11.7% in 2015 (the latest survey). Most Chilean consumers remain very price sensitive, and the high price of baby meals has been a deterrent even to fairly well-off families. However, attitudes are changing, partly due to stronger consumer spending power, but also because of an increase in the number of working mothers, for whom the convenience of commercially prepared baby foods outweighs any cost considerations.

Chile has one of the more buoyant economies in South America, and prospects for the next few years are positive. The structure of the market will remain largely unchanged over the next six years, with milks continuing to represent the most important category by value. In terms of consumption, growth in the milks category will be held back by increasing levels of breastfeeding.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• First-stage milks remain the largest segment. In recent years, however, this segment's share has declined
• sharply due to both the increase in exclusive breastfeeding up to six months and the expansion of the third-stage and specialist milks segments.
• The vast majority of baby milks continue to be sold in powder form, and liquid milks have struggled to make a mark.
• The majority of the Cereals products sold in Chile are wheat-based, but some rice- and oat-based are also available. Products are mainly for babies aged from six or seven months old.
• Over the last few years there has been an increase in the number of products marketed with a stress on their nutrients. Many Nestlé products are promoted as containing probiotics and/or added iron, zinc, and vitamins.
• Wet savory meals are sold as either colados, which are puréed meals, typically aimed at babies aged under nine months old, or picados, which are mashed meals, usually for babies over nine months.

Reasons to buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.