An Insight into the US Mobile Advertising Market

An Insight into the US Mobile Advertising Market

This Frost & Sullivan insight presents an overview of the existing environment, as well as future requirements, for the US mobile advertising market. It highlights the key trends in mobile advertising and discusses the need for next generation mobile advertising solutions that deliver compelling opportunities for brands and marketers to effectively connect with consumers. Finally, it presents the market forecasts for mobile advertising in the United States. Throughout this insight, the terms “advertising” and “ads” are used interchangeably.

  • Introduction
  • Market Overview and Key Definitions
    • Mobile Advertising
  • Market Drivers for Mobile Advertising
    • Next-generation Mobile Devices
    • Advanced Targeting and Monetization Capabilities
    • Demand Side Platforms, Mobile Ad Exchanges, and Real-time Bidding Platforms
    • Efforts of Leading Digital Property Owners and Advertising Major
    • In-application Mobile Advertising
  • The Mobile Advertising Landscape
    • Monetization Models
    • Overview of Programmatic Advertising
      • Defining Programmatic Advertising
      • Demand Side Platforms
      • Data Management Platforms
  • Next Generation Mobile Advertising
    • The Future of Mobile Advertising
      • Programmatic Mobile Advertising
      • Integrated Platforms
      • Economic Benefits from Consolidated Ad Operations
      • Growing Popularity of Native Ad Units in Mobile
      • Programmatic Native Ads
      • Cross-device Retargeting
      • Machine Learning for Mobile Advertising
      • Intent-driven Advertising
      • Capturing Mobile Moments
      • Other Important Success Factors
      • Improved Tracking of Consumer Activity
  • Market Forecasts
  • Conclusion and the Final Word

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