Market Research Logo

Building Profitable Scale in Sub-Saharan Africa

Building Profitable Scale in Sub-Saharan Africa

Overview

A combination of slower economic growth and still-low purchasing power in Sub-Saharan Africa has resulted in many multinational companies (MNCs) seeing disappointing results in the region even as expectations remain high. While external conditions are partly to blame, multinationals’ strategies are poorly adapted to a slower-growth environment.

To accelerate growth and take advantage of the demand created by SSA’s consumers for consumer goods, healthcare, and some B2B products, MNCs need to pressure-test their existing strategies and fix inefficiencies that hinder competitiveness.

For companies whose strategies in SSA are about creating profitable scale, getting their value proposition and route to market right are essential for realizing the market’s vast potential. This report identifies which operational aspects are essential for creating sustainable profitable scale in Sub-Saharan Africa and offers case studies of companies that have successfully done so

What you will learn

Why have companies struggled to realize opportunities in the region

What key factors do businesses need to get right in the region

How have companies built winning strategies for the Sub-Saharan African region


Executive Summary
About This Report
How To Use This Report
Who This Report Is For
MNCS Have Struggled, But Opportunities Remain Abundant
Reality Has Fallen Short of Expectations
Consumer Potential Remains Large
Who Did Some Companies Really Struggle?
Many Succeed in Difficult Conditions
Five Inhibitors Behind Strategy Weakness
Why is the Opportunity Hard to Reach?
Overall Lower Purchasing Power
Lack of Consumer Insight
Underinvestment
Difficult and Costly Operating Environment
Slower Growth
Strategy Weak Points Caused By Inhibitors
What MNCS Need to Get Right
Keys to Building Profitable Scale in SSA
What Happens When Companies Get It Wrong
Putting the Freamework to Practice
Agility is the “Make or Break“ to Success
Scaling With Minimal Resources
Case Studies
Case Study Overview
Value-for-Money: Getting It Right
Company Alpha
Company Beta
Black Rock
Company Gamma
Company Delta
Company Epsilon
Company Zeta
Company Eta
Product Availability
Danone
Company Theta
Companies Iota and Kappa
Company Lambda
Company Mu
Agility
Tolaram
Company Nu
Company Xi
Company Omicron
Company Pi
About Frontier Strategy Group

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report