Tissue and hygiene in Sri Lanka grew steadily in 2024 despite inflationary pressures and macroeconomic challenges. Sales of tissue and hygiene products increased both in value terms and volume terms, supported by innovation, urban consumer demand, and the recovery of institutional and away-from-home channels. However, higher production costs, driven by increased raw material prices, contributed to rising retail prices, which in turn dampened demand in more price-sensitive groups. Premium and eco...
Euromonitor International's Tissue and Hygiene in Sri Lanka report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Sri Lanka
- Euromonitor International
- April 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN SRI LANKA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- CHART 1 Tissue and Hygiene: Supermarket
- CHART 2 Tissue and Hygiene: Supermarket
- CHART 3 Tissue and Hygiene: Supermarket
- CHART 4 Tissue and Hygiene: Supermarket
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 Developments
- Economic stabilisation supports renewed demand for branded products
- EVA maintains leadership as premium and niche players expand presence
- Retail and digital channels evolve to support wider access
- Prospects and Opportunities
- Steady growth forecast as awareness and affordability improve
- E-commerce set to play a growing role in urban markets
- Innovation will support category diversification and value growth
- Category Data
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Urbanisation and evolving lifestyles support steady category growth
- Brand innovation and positioning remain key to leadership
- Modern trade and digital platforms support expanded reach
- Sustained growth driven by modern lifestyles and rising incomes
- E-commerce expansion to enhance access and brand engagement
- Product innovation to support differentiation and long-term growth
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Economic challenges drive value-seeking behaviour
- Inclusive targeting helps Marvel sustain market leadership
- Omnichannel retail strengthens access and reach
- Rising demand driven by shifting demographics and inclusivity
- E-commerce to enhance convenience and privacy for urban consumers
- Product innovation to support dignity, sustainability and growth
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Core categories remain resilient despite economic pressures
- Established leaders retain share while niche players expand
- Expanded pharmacy presence and digital retail drive accessibility
- Stable demand outlook supported by hygiene consciousness and core usage
- Digital channels to broaden reach and improve category visibility
- Innovation in sustainability and functionality to support differentiation
- Table 28 Retail Sales of Wipes by Category: Value 2019-2024
- Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE
- Tourism rebound and economic stability boost tissue consumption
- Market leader sustains dominance as challengers focus on value and format
- Modern trade leads while pharmacies and e-commerce gain momentum
- Steady growth expected as hygiene and tourism trends persist
- Channel diversification and institutional partnerships to shape distribution
- Innovation in format, sustainability and branding to drive growth
- Table 34 Retail Sales of Tissue by Category: Value 2019-2024
- Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- Away-from-home tissue sees strong rebound as B2B demand returns
- Away-from-home adult incontinence expands through healthcare and inclusive workplace use
- Innovation drives premiumisation and environmental positioning
- Urbanisation and infrastructure development to support expansion
- Institutional partnerships and digital procurement to reshape distribution
- Smart solutions and sustainability to define future innovation
- Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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