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Rx/Reimbursement Adult Incontinence in the Netherlands

Publisher Euromonitor International
Published Apr 23, 2026
Length 31 Pages
SKU # EP21149134

Description

In 2025, total value sales for rx/reimbursment adult incontinence in the Netherlands increased by 1% in current terms to EUR149 million. In contrast, the category continued a pattern of volume decline, with volume sales falling from 410 million units in 2024 to 403 million units in 2025, representing a decrease of 2%. This downward trend has been present for several years, driven by both demographic and behavioural factors.

Euromonitor International's Rx/Reimbursement adult incontinence in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rx/Reimbursement adult incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Rx/Reimbursement Adult Incontinence in the Netherlands
Euromonitor International
April 2026
List Of Contents And Tables
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE NETHERLANDS
Key Data Insights
2025 Developments
Insurer Contracts Steer Patient Choices, Favouring Established Brands
Key Industry Trends
CHART 1 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Industry Performance
CHART 2 TENA is a Frequent Choice Due to Their Market Leadership Status
Abena Responds to Sustainability and Efficiency Demands
CHART 3 ABENA Responds to Sustainability Demands Through Product Efficiency
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
What's Next?
Insurers Tighten Contracts as Demand Remains Resilient
Healthcare Providers Drive Sustainability and Waste Reduction Initiatives
CHART 6 Analyst Insight for Rx/Reimbursement Adult Incontinence
CHART 7 Forecast Value Sales 2020-2030
Economic Context
CHART 8 Economic Context for Rx/Reimbursement Adult Incontinence
CHART 9 Real Gdp Growth 2020-2030
CHART 10 Inflation 2020-2030
Consumer Context
CHART 11 Consumer Context for Rx/Reimbursement Adult Incontinence
CHART 12 Population 2020-2030
CHART 13 Consumer Expenditure 2020-2030
CHART 14 Population by Generation 2025
Country Reports Disclaimer
CHART 15 Key Industry Trends for Tissue and Hygiene
CHART 16 Care is Positioned as Affordable Luxury
CHART 17 Seni's Active Offers Pants Suitable for an Active Lifestyle
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Analyst Insight for Tissue and Hygiene
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Tissue and Hygiene
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Tissue and Hygiene
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN THE NETHERLANDS
Executive Summary
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Key Industry Trends
Industry Performance
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
What's Next?
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Competitive Landscape
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Channels
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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