Retail in India

Retail in India witnessed another year of double-digit current value growth in 2024, although a slowdown was seen in the rate of increase compared with the previous few years. This was due to high inflation on some major essential food products, including vegetables, fruits, and edible oils, which led consumers to limit their overall expenditure, especially on non-essentials, and prioritise those retail channels which offered better prices for essential purchases.

Euromonitor International's Retail in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in India
Euromonitor International
April 2025
List Of Contents And Tables
RETAIL IN INDIA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Price, and level of involvement in the buying process are leading parameters when choosing a retail channel
Evolving consumer preferences make an omnichannel presence imperative to drive strong demand
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Diwali season
End of season sale
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
CONVENIENCE RETAILERS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strategic consolidation, with the replacement of multiple small outlets with fewer high-performance stores
Micro-fulfilment centres transform urban stores into quick-commerce delivery hubs
24/7 service model captures late-night urban consumer demand for essentials
PROSPECTS AND OPPORTUNITIES
Integration of phygital retail models
Strategic quick-commerce alliances may convert store locations into a competitive delivery advantage
AI-driven virtual storefronts will create personalised shopping experiences
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in hypermarkets driven by groceries amidst slowdown in sales of non-grocery merchandise
Wide range of products and expansion of retail footprint supports D-Mart’s leadership in hypermarkets
Demand for experiential shopping drives wider product portfolio for hypermarkets
PROSPECTS AND OPPORTUNITIES
Expansion of hypermarkets beyond urban areas key to drive strong growth
Loyalty programmes could help retain and expand consumer footfall
Competition set to intensify further, driven by expansion plans of major hypermarket chains and growing penetration of quick-commerce
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weak consumer sentiment and high food inflation limit growth for supermarkets
Reliance Retail leads, driven by competitive price points and outlet expansion
Consumers chase discounted prices, which leads to a new marketing approach
PROSPECTS AND OPPORTUNITIES
Outlet expansion beyond major cities to support the growth of supermarkets
Wide product variety, quality, and shopping experience will give supermarkets an edge over traditional retail channels
Supermarkets will face strong competition from hypermarkets and quick-commerce
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Small local grocers dominates grocery retailing, driven by its wide reach, and continues to grow
Small local grocers faces dual competition, from modern grocery retailers, and quick-commerce players
Increasing price competition and high food inflation lead more consumers to switch channels
PROSPECTS AND OPPORTUNITIES
Semi-urban and rural areas will continue to be lucrative for small local grocers
Deep penetration of small local grocers and availability of offerings at entry price points will help withstand the growing competition
Nevertheless, evolving consumer behaviour and growing penetration of modern grocery retailers will create challenges
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hyperlocal AI personalisation transforming shopping into a cultural experience
Changes at the top, and sustainability programmes become fundamental to business strategies
Private label becoming a strategic revenue driver for department stores
PROSPECTS AND OPPORTUNITIES
Strategic expansion into tier-2 and tier-3 markets set to unlock new growth potential
Regional retail chains will leverage their local expertise to challenge national players
Predictive AI systems might revolutionise inventory control and minimise retail waste
CHANNEL DATA
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium/affordable market bifurcation creates dual growth opportunities
Revival of indigenous textiles connects traditional craftsmanship with contemporary fashion
Emergence of quick-commerce in apparel and footwear retail: Transforming delivery expectations from days to minutes
PROSPECTS AND OPPORTUNITIES
The competition from e-commerce, and AI-powered hyper-personalisation
The rise of digital fashion and avatars in the metaverse, and the incorporation of technology in stores
Data-driven decision-making will revolutionise regional inventory
CHANNEL DATA
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heatwave-driven growth accelerates demand for energy-efficient cooling solutions
Affordability and after-sales service drive customers to appliances and electronics specialists
Circular economy initiatives are attracting customers and transforming e-waste
PROSPECTS AND OPPORTUNITIES
Direct-to-consumer exclusive stores might elevate the brand experience beyond traditional retail
Rental options will attract young customers seeking flexibility without commitment
Premiumisation strategy will target environmentally-conscious consumers with smart, efficient technologies and drive value growth
CHANNEL DATA
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Omnichannel presence increasing in beauty specialists
Apollo Pharmacy and Medplus extend their lead in pharmacies, offering stronger competition to independent operators
Optical goods stores witnesses steady growth in demand, driven by evolving lifestyles
PROSPECTS AND OPPORTUNITIES
E-pharmacies to further penetrate, leading to greater competition for pharmacies
Offline-online integration to expand reach and coverage
Expansion of footprint of beauty specialists beyond larger urban areas holds key to driving strong growth
CHANNEL DATA
Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Omnichannel integration transforming the browsing experience into a seamless purchasing journey
Home products specialists continues to see strong competition from e-commerce
Growth in pet ownership creates new market for premium products
PROSPECTS AND OPPORTUNITIES
Smart home technology displays might create interactive experiences that drive higher-value sales
Recurring revenue through pet care subscriptions, and the DIY trend set to drive growth
Ikea will continue to adapt its products to the local market to drive growth
CHANNEL DATA
Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and beauty direct selling continues to dominate overall direct selling
Weak consumer sentiment and high food inflation limit discretionary spending, influencing the growth of direct selling
Players increasingly adopt a multi-channel approach, with a strategic focus on an online presence
PROSPECTS AND OPPORTUNITIES
Direct selling to benefit from self-employment and female empowerment opportunities
Loyalty programmes tailored to end consumers will help tackle growing competition from other retail channels
Diversification beyond traditional product range to offer opportunities for growth
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2019-2024
Table 134 Direct Selling by Product: % Value Growth 2019-2024
Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 137 Direct Selling Forecasts by Product: Value 2024-2029
Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Grocery e-commerce drives growth, on the back of the rising penetration of quick-commerce
Walmart maintains its lead with Flipkart and Myntra despite growing competition
Speed of delivery and enhancing the user experience remain priorities
PROSPECTS AND OPPORTUNITIES
Retail e-commerce offers strong growth opportunities, driven by convenience, a wide product assortment, and better financing options
Competitive landscape set to intensify, with the entry of new brands, and government-backed ONDC platform
Promotional shopping festivals will remain a focus area to drive continued growth
CHANNEL DATA
Table 139 Retail E-Commerce by Channel: Value 2019-2024
Table 140 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 141 Retail E-Commerce by Product: Value 2019-2024
Table 142 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 143 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 144 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 145 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 147 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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