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Retail E-Commerce in the US

Publisher Euromonitor International
Published Apr 30, 2026
Length 38 Pages
SKU # EP21171684

Description

Retail e-commerce in the US recorded a healthy performance in 2025, reaching USD1,351.5 billion, up 6% from USD1,275.9 billion in 2024. This expansion marked a moderation in pace compared to the previous year, which saw growth of 8%. The final retirement of the de minimis exemption in August 2025, particularly for exports from China and Hong Kong, brought an unexpected shift in the operational environment for overseas marketplace operators, leading to higher prices for US consumers and dampening...

Euromonitor International's Retail E-Commerce in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Retail E-Commerce in the US
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL E-COMMERCE IN THE US
Key Data Insights
2025 Developments
E-Commerce Sees Slower Growth in 2025 Due to Economic and Policy Headwinds
Key Industry Trends
CHART 1 Key Industry Trends for Retail E-Commerce
Industry Performance
Tiktok Shop and Sephora Drive Social Shopification
CHART 2 My Sephora Appeals to the Creator Economy
Shopify and Openai Partnership Redefines Discovery and Conversion in Conversational Commerce
CHART 3 Shopify and Openai Announce Partnership
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Players Set to Leverage Ai and Agentic Tools to Capture Future Gains
Sam's Club and Chatgpt Shape New Retail Journeys with Phygital and Agentic Ai
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Amazon and Walmart Extend Their Lead as Rivals Lose Momentum
CHART 8 Analyst Insight for Retail E-Commerce
Policy Shocks Slow the Advance of E-Commerce Disruptors
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Economic Context
CHART 11 Economic Context for Retail E-Commerce
CHART 12 Real GDP Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Retail E-Commerce
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Retail
CHART 18 Amazon Invests in Agentic Ai
CHART 19 Shopify Turns to Chatgpt
CHART 20 Value Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Forecast Value Sales 2020-2030
CHART 23 Forecast Value Sales by Category 2025-2030
CHART 24 Analyst Insight for Retail
CHART 25 Shopify and Openai Form Partnership
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Economic Context for Retail
CHART 29 Consumer Context for Retail
CHART 30 Real GDP Growth 2020-2030
CHART 31 Inflation 2020-2030
RETAIL IN THE US
Executive Summary
Retail E-Commerce Wins Share as More Offline Stores Close
Key Data Insights
Key Industry Trends
Industry Performance
Walmart and Marketplaces Capture Spend as Discounters Surge
Shopify and Openai Partnership Redefines Shopping Journeys
What's Next?
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Competitive Landscape
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Operating Environment
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Economic Context
Consumer Context
Country Reports Disclaimer

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