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Retail Adult Incontinence in Oman

Publisher Euromonitor International
Published Apr 29, 2026
Length 34 Pages
SKU # EP21171622

Description

Retail adult incontinence in Oman continued its robust growth in 2025, up 5% in volume and 10% in current value terms. This performance was notably strong within the Middle East and Africa, reflecting a sustained expansion supported by both demographic and economic factors. Oman’s total population was growing, as was its 60+ age group, which was exceeding 100,000, indicating an expanding consumer base that underpins demand for adult incontinence products.

Euromonitor International's Retail Adult Incontinence in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Retail Adult Incontinence in Oman
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN OMAN
Key Data Insights
2025 Developments
Nuqul Group Leverages Affordability and Innovation to Boost Sales
Industry Performance
CHART 1 Nuqul Looks to Balance Affordability and Quality
Tape-Style Dominates as Pants Accelerate with Premium Features
Nuqul Group Drives Premiumisation by Expanding Adult Pants Options
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Elderly Consumers to Shift to Pants-Style Products for Greater Dignity
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Fine Secures Shelf Space and Consumer Trust to Lead Value Sales
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Hypermarkets/Supermarkets Retain Dominance through Bulk Affordability
E-Commerce Platforms Break Barriers with Privacy and Home Delivery
Talabat Mart Drives E-Commerce Growth by Targeting Cultural Sensitivities
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Retail Adult Incontinence
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Retail Adult Incontinence
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Lulu's Private Label Diapers Offer Affordabilty
CHART 18 Pampers Diapers with Aloe Vera Lotion for Rash Protection
CHART 19 Value Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Tissue and Hygiene
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Tissue and Hygiene
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN OMAN
Executive Summary
Lulu Hypermarket Leverages Private Label Pricing to Capture Value-Focused Shoppers
Key Data Insights
Industry Performance
Pampers and Always Drive Premium Growth through Health and Performance Claims
What's Next?
Retailers to Tailor Product Mix as Affordability and Premiumisation Diverge
Nappies and Pants Will Lead Volume Sales While Menstrual Care Will Accelerate on Health Claims
Channel Innovation and Localised Claims to Reshape Business Strategies
Competitive Landscape
Khimji Ramdas and Napco Group Reinforce Leadership through Value and Innovation
Channels
Hypermarkets and Supermarkets Meet Demand for Bulk and Value
Online Platforms Accelerate as Premium and Niche Products Gain Traction
Large-Format Stores and Digital Platforms Reshape Value and Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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