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Retail Adult Incontinence in the Netherlands

Publisher Euromonitor International
Published Apr 23, 2026
Length 36 Pages
SKU # EP21149110

Description

Retail adult incontinence in the Netherlands saw robust growth in 2025, driven by demographic shifts and evolving consumer attitudes. Retail volume reached 129 million units, reflecting a growth of 3% and retail current value reached EUR50 million, up 6% from the previous year. This performance stands out in a Western European context where demand for adult incontinence products is structurally supported by ageing populations; the Netherlands has been particularly dynamic due to faster increases...

Euromonitor International's Retail Adult Incontinence in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Retail Adult Incontinence in the Netherlands
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN THE NETHERLANDS
Key Data Insights
2025 Developments
Ageing Population and Inclusivity Fuel Market Expansion
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
Convenience and Lifestyle Drive Pants to Lead Moderate and Heavy Needs
CHART 2 This Product Offers Pants for those with an Active Lifestyle
Abena and E-Commerce Platforms Enable Bulk Buying for Value-Conscious Shoppers
CHART 3 Abena Offers Products in Bulk Format with Lower Unit Prices
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Men’S Ranges and Pants Formats to Accelerate New User Adoption
Light Solutions  To Remain Largest Category and Lead Both Volume and Value Growth
CHART 7 Analyst Insight for Retail Adult Incontinence
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Strengthens Tena’S Dominance through Broad Channel Reach
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Kruidvat and Etos Attract Loyal Shoppers with In-Store Experiences
Online Drugstores Accelerate Growth as Older Shoppers Embrace Digital Convenience
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Retail Adult Incontinence
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Retail Adult Incontinence
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Tissue and Hygiene
CHART 21 Care is Positioned as Affordable Luxury
CHART 22 Seni's Active Offers Pants Suitable for an Active Lifestyle
CHART 23 Value Sales 2020-2030
CHART 24 Value Sales by Category 2025
CHART 25 Analyst Insight for Tissue and Hygiene
CHART 26 Forecast Value Sales 2020-2030
CHART 27 Forecast Value Sales by Category 2025-2030
CHART 28 Company Shares 2025
CHART 29 Brand Shares 2025
CHART 30 Retail Channels 2020-2025
CHART 31 Economic Context for Tissue and Hygiene
CHART 32 Real Gdp Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Tissue and Hygiene
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
TISSUE AND HYGIENE IN THE NETHERLANDS
Executive Summary
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Key Industry Trends
Industry Performance
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
What's Next?
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Competitive Landscape
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Channels
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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