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Retail Adult Incontinence in Israel

Publisher Euromonitor International
Published Apr 17, 2026
Length 39 Pages
SKU # EP21132395

Description

Retail adult incontinence in Israel in 2025 experienced steady growth in both volume and value terms, with retail volumes reaching 65 million units and value sales totalling ILS304 million. This growth reflects the resilience of demand, which is underpinned by structural demographic factors such as a rise in the ageing population, specifically, those aged 65 and over, who numbered 1.3 million in 2025. Despite ongoing economic volatility and the constraints of elevated living costs, demand for re...

Euromonitor International's Retail Adult Incontinence in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Retail Adult Incontinence in Israel
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN ISRAEL
Key Data Insights
2025 Developments
Depend Drives Digital Engagement to Reduce Stigma and Support Discovery
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Depend Israel Leverages Tiktok to Support Digital Discovery in Adult Incontinence
Players Leverage Digital and Emotional Engagement to Normalise Use
CHART 3 Online Community and Educational Sessions Aim to Support Users’ Wellbeing
Depend Updates Packaging to Improve Confidence at Pos
CHART 4 Depend's Updated Packaging Aims to Simplify Messaging
CHART 5 Value Sales 2020-2030
CHART 6 Volume Sales 2020-2030
CHART 7 Value Sales by Category 2025
What's Next?
Manufacturers to Prioritise Reassurance and Packaging to Sustain Volume Growth
Light Incontinence Solutions to Attract Ageing Consumers and Drive Fastest Growth
CHART 8 Analyst Insight for Retail Adult Incontinence
Value-Conscious Shoppers Will Support Established Brands Amid Limited Innovation
CHART 9 Forecast Value Sales 2020-2030
CHART 10 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Kimberly-Clark Israel Strengthens Trust with Reassurance-Led Initiatives
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Health and Beauty Specialists Secure Trust through Advice-Led Purchasing
Retail E-Commerce Accelerates Growth by Driving Repeat Purchases and Meeting Privacy Needs
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Retail Adult Incontinence
CHART 15 Real GDP Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Retail Adult Incontinence
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
CHART 21 Key Industry Trends for Tissue and Hygiene
CHART 22 Private Label Nappies/Diapers Remain Widely Available and Promotion-Led
CHART 23 Huggies Reduces Pack Size of Wipes as Part of Shrinkflation Strategy
CHART 24 Modibodi Expands Reusuable Menstrual Underwear Range
CHART 25 Value Sales 2020-2030
CHART 26 Value Sales by Category 2025
CHART 27 Analyst Insight for Tissue and Hygiene
CHART 28 Forecast Value Sales 2020-2030
CHART 29 Forecast Value Sales by Category 2025-2030
CHART 30 Company Shares 2025
CHART 31 Brand Shares 2025
CHART 32 Retail Channels 2020-2025
CHART 33 Economic Context for Tissue and Hygiene
CHART 34 Real GDP Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Tissue and Hygiene
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
TISSUE AND HYGIENE IN ISRAEL
Executive Summary
Price Sensitivity Drives Private Label Nappies/Diapers and Trade-Down Behaviour
Key Data Insights
Key Industry Trends
Industry Performance
Shrinkflation by Huggies Intensifies Consumer Focus on Value per Unit
Modibodi Expands Reusable Underwear, Promoting Sustainable Period Care
What's Next?
Discounters and E-Commerce Influence Value-Driven Purchasing Decisions
Nappies/Diapers/Pants to Sustain Value Lead within Hygiene
Private Label and Cost Efficiency Shape Future Business Models
Competitive Landscape
Kimberly-Clark Defends Lead as Smaller Players Gain Ground
Channels
Discounters Attract Routine Shoppers with Value on Essentials
Retail E-Commerce Expands for Bulk and Repeat Purchases
Economic Context
Consumer Context
Country Reports Disclaimer

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