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Retail Adult Incontinence in Austria

Publisher Euromonitor International
Published Apr 28, 2026
Length 37 Pages
SKU # EP21171546

Description

In 2025, retail adult incontinence in Austria achieved continued growth in both volume and value, but the pace moderated compared to previous years. Volume reached 76 million units, up from 74 million units in 2024, representing a growth rate of 3%. Value sales in grew by 5% to EUR32 million, a performance shaped by Austria’s ageing population, with the total population reaching 9.2 million and the 65 and over age group expanding to 1.9 million in 2025. This demographic shift, combined with incr...

Euromonitor International's Retail Adult Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Retail Adult Incontinence in Austria
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN AUSTRIA
Key Data Insights
2025 Developments
Brands Drive Comfort and Discretion with Premium Innovation
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Tena MEN Protective Shield Extra Light
E-Commerce and Personalisation Reshape Access and Convenience
Brands Build Loyalty through Sustainable Action
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Older Adults to Increase Demand for High-Value Solutions
Digital Channels Expand Access and Address Privacy Concerns
Customisation and Sustainability Drive Innovation and Loyalty
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Austria Gmbh Expands Lead as Its Tena Brand Innovation and Sustainability Gain Traction
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Health and Beauty Specialists Attract Loyalty with Broad Selection
Retail E-Commerce Accelerates with Discounts and Home Delivery
CHART 10 Retail Channels 2020-2025
Economic Context
CHART 11 Economic Context for Retail Adult Incontinence
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Tissue and Hygiene
CHART 18 Zewa XXL Pack of 20 Toilet Paper Rolls
CHART 19 Pampers Harmony Offers Premium Cotton and High Impact Functionality
CHART 20 Retailers Introduce Recycled Toilet Paper
CHART 21 Value Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Analyst Insight for Tissue and Hygiene
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Retail Channels 2020-2025
CHART 29 Economic Context for Tissue and Hygiene
CHART 30 Real Gdp Growth 2020-2030
CHART 31 Inflation 2020-2030
CHART 32 Consumer Context for Tissue and Hygiene
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
TISSUE AND HYGIENE IN AUSTRIA
Executive Summary
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Key Data Insights
Key Industry Trends
Industry Performance
Premium Offerings Drive Value and Volume Growth with High-Impact Functional Innovations
Retailers Set New Sustainability Standards for Tissue and Hygiene
What's Next?
Demographic Shifts and Sustainability Expectations to Reshape Demand Patterns
Retail Tissue to Consolidate Value Leadership as Eco-Innovation Accelerates
Retail E-Commerce to Grow as Retailers Expand Omnichannel Offerings
Competitive Landscape
Retailers Leverage Private Label Offerings as Branded Leaders Defend with Premium Features
Channels
Supermarkets and Discounters Drive Everyday Hygiene Purchases with Value Focus
Retail E-Commerce Accelerates Growth by Meeting Demand for Discretion and Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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