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Limited-Service Restaurants in Ireland

Publisher Euromonitor International
Published Mar 24, 2026
Length 40 Pages
SKU # EP21074967

Description

In 2025, Ireland’s limited-service restaurants recorded solid growth, driven by new brand entries and expanding formats that strengthened appeal across everyday and on-the-go occasions. The arrival of Taco Bell at an Applegreen motorway site and the opening of Wendy’s in Cork boosted momentum, alongside continued activity from McDonald's and Burger King. Growth was further supported by digital ordering, loyalty offers and strong value positioning from operators such as Supermac’s, helping the ca...

Euromonitor International's Limited-Service Restaurants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Limited-Service Restaurants in Ireland
Euromonitor International
March 2026
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Limited-service restaurants remain resilient despite cost pressures
INDUSTRY PERFORMANCE
Growth supported by new formats and brands entering Ireland in 2025
Burger limited-service restaurants benefit from Wendy’s entry
Fulfilment and value trade-offs shape performance in a high-cost environment
WHAT’S NEXT?
Value-led formats support steady growth despite continued consumer caution amid high living costs
Fulfilment to evolve through digital ordering, drive-through and hybrid formats as cost pressures persist
McDonald’s operational changes signal sustainability becoming standard
COMPETITIVE LANDSCAPE
McDonald’s leads by anchoring demand across core categories
Apache Pizza and Circle K are the most dynamic companies in 2025
Chained foodservice operators maintain a clear competitive advantage in terms of coverage and growth pace
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN IRELAND
EXECUTIVE SUMMARY
Growth supported by digital convenience, sustainability, and evolving consumer priorities
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflation drives price sensitivity, shifting demand toward affordable foodservice formats
Digital ordering and delivery surge as consumers prioritise convenience and speed
Personalised experiences and loyalty programmes gain importance amid rising competition
WHAT’S NEXT?
Tourism recovery and tech adoption to fuel growth despite cost pressures
Automation and hybrid formats emerge as key strategies to tackle rising costs
Eco-friendly practices and ethical sourcing essential for long-term competitiveness
COMPETITIVE LANDSCAPE
Affordable menus and digital engagement secure McDonald’s leadership
Tech-driven delivery and rapid expansion propel Apache Pizza as Ireland’s fastest-growing brand
Chains and independents innovate with health-focused menus and sustainability-led store formats
CHANNELS
Chains thrive on tech and scale, while independents battle cost and delivery challenges
Digital tools and eco-friendly practices redefine innovation
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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