Category: Housewares
Housewares market research reports by Euromonitor International
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Home Furnishings in Argentina
In 2024, home furnishings in Argentina experienced notable growth, driven by evolving consumer preferences and strategic expansions by key retailers. Brands such as Sodimac and Easy strengthened their positions by enhancing their product assortments and investing in e-commerce platforms, catering to ... Read More
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Homewares in Ukraine
While homewares in Ukraine registered healthy current value growth, constant sales remained unchanged, as inflation continued to bite. That being said, as many Ukrainians rebuilt or relocated, there was strong demand for kitchen and dining essentials. ranging from cookware and utensils to dinnerware ... Read More
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Homewares in Turkey
In 2024, value sales of homewares continued to grow, although at a slower pace compared to the previous year. Rising costs of key materials, such as ceramic, porcelain and glass, significantly increased production expenses, which in turn led to higher retail prices and heightened consumer price sens ... Read More
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Homewares in the Philippines
In 2024, current value sales of homewares in the Philippines registered robust growth as local consumers continued to invest in enhancing at-home cooking and dining experiences. This trend was supported by an influx of both international and domestic brands, which thereby expanded product variety an ... Read More
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Home Improvement in South Korea
Home improvement in South Korea witnessed a significant slowdown in 2024, with stagnant value sales tempered by economic headwinds and cautious consumer spending. Renovation activity continues, especially in ageing apartment complexes from the 1990s, but investments are more selective, often focusin ... Read More
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Home Improvement in Poland
Home improvement in Poland saw current value sales fall in 2024. Though inflation eased, it was still an issue, and this dampened value sales. Additionally, residential construction activity has weakened, partly due to increased housing prices. These economic pressures have led to a reduction in hom ... Read More
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Home Furnishings in the United Kingdom
In 2024, the UK’s home furnishings market saw a decline in value sales, driven primarily by persistent economic pressures that led consumers to prioritise essential spending. Spending on home improvements and DIY also declined, indicating a broader shift away from discretionary purchases in home déc ... Read More
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Home Furnishings in Ukraine
Home furnishings in Ukraine registered healthy current value growth in 2024, though constant value growth was muted, as inflation remained an issue. Manufacturers are increasingly adopting eco-friendly practices and advanced technologies such as zero-waste production lines and handcrafted sustainabl ... Read More
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Home Furnishings in the Philippines
Home furnishings experienced robust current value sales growth in the Philippines in 2024, driven by evolving consumer preferences and design trends. Interior design experts noted a shift towards warm, organic colour palettes, particularly earthy browns and muted greens, combined with natural, tacti ... Read More
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Home Furnishings in Romania
Retail current value sales of home furnishings continued to grow in 2024, albeit at a slightly slower pace than in the previous year, as inflation remained elevated–albeit significantly lower than in the previous two years–prompting Romanian households to moderate spending in this category. Indoor f ... Read More
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Home Furnishings in Singapore
Home furnishings managed to maintain small positive value sales in 2024, at lower rates of growth than seen in the recent review period, due to the same cross-category reasons of consumer price-sensitivity. Regarding positive drivers, the widespread adoption of hybrid work models has encouraged resi ... Read More
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Home Furnishings in Brazil
Home furnishing maintained positive sales in Brazil in 2024, albeit at a lower level of performance when compared to other categories and sales seen over the past two years, driven by the overall same trends, but with the category more vulnerable to consumers’ restrained spending due to being more o ... Read More
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Home and Garden in Turkey
In 2024, the home and garden industry in Turkey was significantly influenced by persistent inflation and economic uncertainty, which shaped consumer behaviour across all categories. Gardening recorded strong current value growth as prices surged amid inflation. Despite rising costs, demand remained ... Read More
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Home Improvement in Hong Kong, China
The decline in home improvement value sales in Hong Kong in 2024 was driven by a combination of economic challenges, a weak property market, and structural constraints within the industry. Elevated interest rates and tighter access to credit made it more difficult for homeowners to finance renovatio ... Read More
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Home Furnishings in South Africa
Sales of home furnishings in South Africa recorded positive growth in current value terms in 2024. While inflation and rising prices contributed to this trend, one key driver was continued consumer investment in creating multifunctional and living spaces. This sustained demand supported a market shi ... Read More
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Home Furnishings in India
Home furnishings in India continued to see strong retail current value sales growth in 2024, driven by urbanisation, rising disposable incomes and changing lifestyles. The category is thriving due to the increasing demand for modular and multifunctional furniture, technological advancements and the ... Read More
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Home and Garden in South Korea
Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at ... Read More
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Home and Garden in the Netherlands
Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and garden ... Read More
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Home and Garden in Singapore
Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for ... Read More
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Homewares in the United Kingdom
The decline in UK homewares sales in 2024 can be attributed to several interrelated factors. The ongoing cost-of-living crisis significantly impacted consumer spending, leading to a shift in priorities towards essential items and away from discretionary purchases such as homewares. Big-ticket items ... Read More
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Homewares in South Africa
Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen ute ... Read More
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Homewares in India
Homewares in India registered further healthy growth in retail current value sales in 2024. Economic growth and rising disposable incomes among the expanding middle class boosted the demand for high-quality, durable and aesthetically-pleasing homewares. Rapid urbanisation and a developing residentia ... Read More
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Home Improvement in the Netherlands
The home improvement market in the Netherlands declined in 2024, driven by a mix of economic pressures, shifting consumer behaviour, and a cooling housing market. Higher interest rates and tighter mortgage lending conditions led to a drop in home sales and discouraged new renovation projects. Many h ... Read More
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Home Furnishings in the US
In 2024, value sales of home furnishings in the US declined significantly due to a sluggish housing market and shifting consumer priorities to services like healthcare and education. With existing-home sales projected to hit their lowest level since 1995, and a rise in mortgage rates during late 202 ... Read More
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Home Furnishings in Turkey
Values sales of home furnishings experienced further, but slowed, growth in 2024 due to high inflation. Volume sales, meanwhile, recorded a marked decline as a result of a complex interplay of macroeconomic pressures, restricted financial access, and shifting consumer behaviour. This trend is having ... Read More
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