Home Care in the United Arab Emirates
Description
Home care in the United Arab Emirates is characterised by moderate value growth, driven by consumer preferences for convenience, hygiene, and premium products. The strong leadership of laundry care, driven by high washing machine penetration and premiumisation, and the rise of digital channels, are key factors shaping demand. With a retail value of AED1.8 billion in 2025 and 5% growth, the local industry is expected to continue its upward trend, forecast to reach AED2.2 billion by 2030 at a CAG...
Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
142 Pages
- Home Care in the United Arab Emirates
- Euromonitor International
- April 2026
- List Of Contents And Tables
- HOME CARE IN THE UNITED ARAB EMIRATES
- Executive Summary
- Format Diversification and Convenience-Driven Innovation Drive Home Care Sales
- Key Data Insights
- Key Industry Trends
- CHART 1 Key Industry Trends for Home Care
- Industry Performance
- CHART 2 Smac Furniture Polish Spray Gains Visibility through Uae E-Commerce Platforms
- Health and Hygiene Remain Top Priorities for Families
- CHART 3 Dettol Strengthens Health-Led Positioning with Power & Fresh Multi-Purpose Cleaner
- Multifunctionality Emerges as Key Trend
- CHART 4 Finish “All in One” Tablets Highlight Multifunctionality in Dishwashing
- CHART 5 Value Sales of Home Care 2020-2030
- CHART 6 Volume Sales of Home Care 2020-2030
- CHART 7 Value Sales of Home Care by Category 2025
- What's Next?
- Convenience and Rising Incomes to Shape the Future Growth of Home Care
- Value-Driven Consumption and Competitive Pricing Will Remain Important
- CHART 8 Analyst Insight for Home Care
- Digital Convenience Set to Increase Adoption of Online Subscriptions
- CHART 9 Forecast Value Sales of Home Care 2020-2030
- CHART 10 Forecast Value Sales of Home Care by Category 2025-2030
- Competitive Landscape
- Leading Players Sustain Dominance through Brand Trust
- CHART 11 Company Shares of Home Care 2025
- CHART 12 Brand Shares of Home Care 2025
- Channels
- Grocery Retailers Dominates Distribution, Driven by Hypermarkets
- Retail E-Commerce Gains Traction in Home Care Sales
- CHART 13 Retail Channels for Home Care 2020-2025
- Economic Context
- CHART 14 Economic Context for Home Care
- CHART 15 Real GDP Growth 2020-2030
- CHART 16 Inflation 2020-2030
- Consumer Context
- CHART 17 Consumer Context for Home Care
- CHART 18 Population 2020-2030
- CHART 19 Consumer Expenditure 2020-2030
- CHART 20 Population by Generation 2025
- Country Reports Disclaimer
- LAUNDRY CARE IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Strong Economy and Appliance Ownership Drive Steady Growth
- Key Industry Trends
- CHART 21 Key Industry Trends for Laundry Care
- Industry Performance
- CHART 22 Ariel Supreme Perfume Collection
- Laundry Detergents Dominate Sales with Sustained Demand
- CHART 23 Persil Power Gel Addresses Demand for Quick Wash Cycles
- Sustainability Shapes Consumer Preferences
- CHART 24 Comfort Refill & Save Campaign
- CHART 25 Value Sales of Laundry Care 2020-2030
- CHART 26 Volume Sales of Laundry Care 2020-2030
- CHART 27 Value Sales of Laundry Care by Category 2025
- What's Next?
- Premium and Eco-Friendly Products to Drive Future Growth
- Laundry Detergents to Remain Dominant, While Fabric Softeners Is Set for Further Growth
- CHART 28 Analyst Insight for Laundry Care
- Technological Integration and Subscription Models to Shape the Future Landscape
- CHART 29 Forecast Value Sales of Laundry Care 2020-2030
- CHART 30 Forecast Value Sales of Laundry Care by Category 2025-2030
- Competitive Landscape
- Leading Players Drive Concentration through Innovation
- CHART 31 Company Shares of Laundry Care 2025
- CHART 32 Brand Shares of Laundry Care 2025
- Channels
- Hypermarkets Dominates Offline Laundry Care Sales
- Retail E-Commerce Grows Rapidly with Convenience and Promotions
- CHART 33 Retail Channels for Laundry Care 2020-2025
- Economic Context
- CHART 34 Economic Context for Laundry Care
- CHART 35 Real GDP Growth 2020-2030
- CHART 36 Inflation 2020-2030
- Consumer Context
- CHART 37 Consumer Context for Laundry Care
- CHART 38 Population 2020-2030
- CHART 39 Consumer Expenditure 2020-2030
- CHART 40 Population by Generation 2025
- Country Reports Disclaimer
- DISHWASHING IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Evolving Product Formats and Urban Growth Help Drive Dishwashing Sales
- Key Industry Trends
- CHART 41 Key Industry Trends for Dishwashing
- Industry Performance
- CHART 42 Henkel Expands Pril Gel Range to Meet Uae Demand for Convenient Dishwashing Formats
- Dermatological Care and Hygiene Innovation Shaping Hand Dishwashing
- CHART 43 P&G Expands Fairy Liquid Range in Uae with Skin-Safe and Hygiene-Focused Formula
- Premiumisation and High-Performance Demand
- CHART 44 Value Sales of Dishwashing 2020-2030
- CHART 45 Volume Sales of Dishwashing 2020-2030
- CHART 46 Value Sales of Dishwashing by Category 2025
- What's Next?
- Urbanisation and Convenience to Drive Future Growth
- Sustainable Innovation and the Resilience of Hand Dishwashing
- CHART 47 Analyst Insight for Dishwashing
- Digital Retail and Regional Economic Divergence to Shape Future Strategies
- CHART 48 Forecast Value Sales of Dishwashing 2020-2030
- CHART 49 Forecast Value Sales of Dishwashing by Category 2025-2030
- Competitive Landscape
- Leading Players Maintain Grip through Innovation and Promotions
- CHART 50 Company Shares of Dishwashing 2025
- CHART 51 Brand Shares of Dishwashing 2025
- Channels
- Supermarkets and Hypermarkets Lead Dishwashing Distribution
- Retail E-Commerce Drives Fastest Value Growth
- CHART 52 Retail Channels for Dishwashing 2020-2025
- Economic Context
- CHART 53 Economic Context for Dishwashing
- CHART 54 Real GDP Growth 2020-2030
- CHART 55 Inflation 2020-2030
- Consumer Context
- CHART 56 Consumer Context for Dishwashing
- CHART 57 Population 2020-2030
- CHART 58 Consumer Expenditure 2020-2030
- CHART 59 Population by Generation 2025
- Country Reports Disclaimer
- SURFACE CARE IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- New Formats and Premiumisation Drive Surface Care Growth
- Key Industry Trends
- CHART 60 Key Industry Trends for Surface Care
- Industry Performance
- CHART 61 Jif?Cream?Cleaner?Lemon
- Hygiene and Wellness Trends Drive Demand
- CHART 62 Dettol?Power?Floor?Cleaner Targets Value Segment Consumers
- Sensory Integration Helps Drive Premiumisation
- CHART 63 Clorox Introduces Scentiva/Ecoclean Range to Appeal to Premium-Feeling Cleaning
- CHART 64 Value Sales of Surface Care 2020-2030
- CHART 65 Volume Sales of Surface Care 2020-2030
- CHART 66 Value Sales of Surface Care by Category 2025
- What's Next?
- Consumers to Drive Demand for Multifunctional and Premium Products
- CHART 67 Analyst Insight for Surface Care
- Value-Tier Expansion and Private Label Competition
- Omnichannel Convergence and Digital Discovery to Reshape Market Landscape
- CHART 68 Forecast Value Sales of Surface Care 2020-2030
- CHART 69 Forecast Value Sales of Surface Care by Category 2025-2030
- Competitive Landscape
- Major Global Players Dominate with Strong Brand Equity and Innovation
- CHART 70 Company Shares of Surface Care 2025
- CHART 71 Brand Shares of Surface Care 2025
- Channels
- Supermarkets and Hypermarkets Lead Surface Care Distribution
- Retail E-Commerce Gains Traction with Convenience and Variety
- CHART 72 Retail Channels for Surface Care 2020-2025
- Economic Context
- CHART 73 Economic Context for Surface Care
- CHART 74 Real GDP Growth 2020-2030
- CHART 75 Inflation 2020-2030
- Consumer Context
- CHART 76 Population 2020-2030
- CHART 77 Consumer Expenditure 2020-2030
- CHART 78 Population by Generation 2025
- CHART 79 Consumer Context for Surface Care
- Country Reports Disclaimer
- BLEACH IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Health and Wellness Trend Sustains Bleach Demand
- Key Industry Trends
- CHART 80 Key Industry Trends for Bleach
- Industry Performance
- CHART 81 Clorox Expands Thicker Bleach Range in Uae to Strengthen Hygiene Positioning
- Private Label and E-Commerce Gain Traction
- CHART 82 Value Sales of Bleach 2020-2030
- CHART 83 Volume Sales of Bleach 2020-2030
- What's Next?
- Health and Wellness Trend to Sustain Future Bleach Demand
- Evolving Product Formats and Competitive Private Label to Drive Development
- CHART 84 Forecast Value Sales of Bleach 2020-2030
- Competitive Landscape
- Clorox Maintains Lead through Hygiene-Focused Strategies
- CHART 85 Company Shares of Bleach 2025
- CHART 86 Brand Shares of Bleach 2025
- Channels
- Supermarkets and Hypermarkets Lead Offline Bleach Sales through Promotions
- Retail E-Commerce Gains Traction with Family-Size Bottles and Refills
- CHART 87 Retail Channels for Bleach 2020-2025
- Economic Context
- CHART 88 Economic Context for Bleach
- CHART 89 Real GDP Growth 2020-2030
- CHART 90 Inflation 2020-2030
- Consumer Context
- CHART 91 Consumer Context for Bleach
- CHART 92 Population 2020-2030
- CHART 93 Consumer Expenditure 2020-2030
- CHART 94 Population by Generation 2025
- Country Reports Disclaimer
- TOILET CARE IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Strong Hygiene Focus Drives Sales of Compact Formats
- Key Industry Trends
- CHART 95 Key Industry Trends for Toilet Care
- Industry Performance
- CHART 96 Harpic Power Plus Gel Strengthens Hygiene Positioning among Uae Families
- Consolidated Formats and Concentrated Innovation
- CHART 97 Value Sales of Toilet Care 2020-2030
- CHART 98 Volume Sales of Toilet Care 2020-2030
- CHART 99 Value Sales of Toilet Care by Category 2025
- What's Next?
- Brands to Prioritise Affordability and Sustainability
- Convenience and Segmentation to Drive Future Development of Toilet Care
- CHART 100 Analyst Insight for Toilet Care
- E-Commerce Expansion and Digital Replenishment Strategies
- CHART 101 Forecast Value Sales of Toilet Care 2020-2030
- CHART 102 Forecast Value Sales of Toilet Care by Category 2025-2030
- Competitive Landscape
- Leading Brands Sustain Dominance through Innovation and Hygiene Messaging
- CHART 103 Company Shares of Toilet Care 2025
- CHART 104 Brand Shares of Toilet Care 2025
- Channels
- Supermarkets and Hypermarkets Lead Toilet Care Distribution through Promotions
- Retail E-Commerce Gains Share with Convenience
- CHART 105 Retail Channels for Toilet Care 2020-2025
- Economic Context
- CHART 106 Economic Context for Toilet Care
- CHART 107 Real GDP Growth 2020-2030
- CHART 108 Inflation 2020-2030
- Consumer Context
- CHART 109 Consumer Context for Toilet Care
- CHART 110 Population 2020-2030
- CHART 111 Consumer Expenditure 2020-2030
- CHART 112 Population by Generation 2025
- Country Reports Disclaimer
- POLISHES IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Steady Demand Driven by Urban Lifestyle and Convenience
- Key Industry Trends
- CHART 113 Key Industry Trends for Polishes
- Industry Performance
- CHART 114 Pledge Spray Format Gains Traction among Uae Households Seeking Easy Polishing Solutions
- Evolving Product Formats Shape Consumer Preferences
- CHART 115 Value Sales of Polishes 2020-2030
- CHART 116 Volume Sales of Polishes 2020-2030
- CHART 117 Value Sales of Polishes by Category 2025
- What's Next?
- Rising Demand for Premium and Multifunctional Products to Drive Future Growth
- Shoe Polish and Furniture Polish to Maintain Dominance
- Online Retail and Cross-Promotions to Shape Future Sales
- CHART 118 Forecast Value Sales of Polishes 2020-2030
- CHART 119 Forecast Value Sales of Polishes by Category 2025-2030
- Competitive Landscape
- Zetra Bv and Sc Johnson Dominate with Strong Brand Presence
- CHART 120 Brand Shares of Polishes 2025
- Channels
- Supermarkets and Hypermarkets Lead Polish Sales
- Retail E-Commerce Gains Traction Slowly
- CHART 121 Retail Channels for Polishes 2020-2025
- Economic Context
- CHART 122 Economic Context for Polishes
- CHART 123 Real GDP Growth 2020-2030
- CHART 124 Inflation 2020-2030
- Consumer Context
- CHART 125 Consumer Context for Polishes
- CHART 126 Population 2020-2030
- CHART 127 Consumer Expenditure 2020-2030
- CHART 128 Population by Generation 2025
- Country Reports Disclaimer
- AIR CARE IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Premium Lines Drive Value Growth Amidst Flat Volumes
- Key Industry Trends
- CHART 129 Key Industry Trends for Air Care
- Industry Performance
- CHART 130 Air Wick Launches Luxury Essential Mist Range for Uae’S Premium Home Fragrance Market
- Spray/Aerosol Air Fresheners Dominates, Electric and Personalised Options Grow
- CHART 131 Febreze Unstoppables 3Volution Alternates Three Scents to Refresh Environment
- CHART 132 Value Sales of Air Care2020-2030
- CHART 133 Volume Sales of Air Care 2020-2030
- CHART 134 Value Sales of Air Care Category 2025
- What's Next?
- Rising Demand for Premium Solutions
- Competition for Major Players to Stem From Private Label and Dtc Brands
- CHART 135 Analyst Insight for Air Care
- E-Commerce and Technology to Drive Retail Evolution
- CHART 136 Forecast Value Sales of Air Care 2020-2030
- CHART 137 Forecast Value Sales of Air Care by Category 2025-2030
- Competitive Landscape
- Leading Players Sustain Positions through Innovation
- CHART 138 Company Shares of Air Care 2025
- CHART 139 Brand Shares of Air Care 2025
- Channels
- Supermarkets and Hypermarkets Lead Air Care Sales through Wide Distribution
- Retail E-Commerce Gains Share with Convenience and Variety
- CHART 140 Retail Channels for Air Care 2020-2025
- Economic Context
- CHART 141 Economic Context for Air Care
- CHART 142 Real GDP Growth 2020-2030
- CHART 143 Inflation 2020-2030
- Consumer Context
- CHART 144 Consumer Context for Air Care
- CHART 145 Population 2020-2030
- CHART 146 Consumer Expenditure 2020-2030
- CHART 147 Population by Generation 2025
- Country Reports Disclaimer
- HOME INSECTICIDES IN THE UNITED ARAB EMIRATES
- Key Data Insights
- 2025 Developments
- Hygiene Trends and Omnichannel Convenience Drive Demand for Home Insecticides
- Key Industry Trends
- CHART 148 Key Industry Trends for Home Insecticides
- Industry Performance
- Spray/Aerosol Insecticides Dominates Sales with Convenience
- Health and Wellness Trend Boosts Demand for Safer Products
- CHART 149 Raid Odourless Spray Strengthens Family-Safe Positioning in Uae Insecticides
- CHART 150 Value Sales of Home Insecticides 2020-2030
- CHART 151 Volume Sales of Home Insecticides 2020-2030
- CHART 152 Value Sales of Home Insecticides by Category 2025
- What's Next?
- Health-Focused Premiumisation and Multifunctionality to Shape Future Growth
- Navigating Value Shift and Digital Convenience
- CHART 153 Analyst Insight for Home Insecticides
- Greater Focus on Sustainability
- CHART 154 Forecast Value Sales of Home Insecticides 2020-2030
- CHART 155 Forecast Value Sales of Home Insecticides by Category 2025-2030
- Competitive Landscape
- Sc Johnson and Reckitt Benckiser Maintain Dominance through Innovation
- CHART 156 Company Shares of Home Insecticides 2025
- CHART 157 Brand Shares of Home Insecticides 2025
- Channels
- Supermarkets and Hypermarkets Lead Offline Distribution
- Retail E-Commerce Gains Traction with Convenience and Promotions
- CHART 158 Retail Channels Home Insecticides 2020-2025
- Economic Context
- CHART 159 Economic Context for Home Insecticides
- CHART 160 Real GDP Growth 2020-2030
- CHART 161 Inflation 2020-2030
- Consumer Context
- CHART 162 Consumer Context for Home Insecticides
- CHART 163 Population 2020-2030
- CHART 164 Consumer Expenditure 2020-2030
- CHART 165 Population by Generation 2025
- Country Reports Disclaimer
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