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Home Care in the United Arab Emirates

Published Apr 01, 2026
Length 142 Pages
SKU # EP21076926

Description

Home care in the United Arab Emirates is characterised by moderate value growth, driven by consumer preferences for convenience, hygiene, and premium products. The strong leadership of laundry care, driven by high washing machine penetration and premiumisation, and the rise of digital channels, are key factors shaping demand. With a retail value of AED1.8 billion in 2025 and 5% growth, the local industry is expected to continue its upward trend, forecast to reach AED2.2 billion by 2030 at a CAG...

Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

142 Pages
Home Care in the United Arab Emirates
Euromonitor International
April 2026
List Of Contents And Tables
HOME CARE IN THE UNITED ARAB EMIRATES
Executive Summary
Format Diversification and Convenience-Driven Innovation Drive Home Care Sales
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home Care
Industry Performance
CHART 2 Smac Furniture Polish Spray Gains Visibility through Uae E-Commerce Platforms
Health and Hygiene Remain Top Priorities for Families
CHART 3 Dettol Strengthens Health-Led Positioning with Power & Fresh Multi-Purpose Cleaner
Multifunctionality Emerges as Key Trend
CHART 4 Finish “All in One” Tablets Highlight Multifunctionality in Dishwashing
CHART 5 Value Sales of Home Care 2020-2030
CHART 6 Volume Sales of Home Care 2020-2030
CHART 7 Value Sales of Home Care by Category 2025
What's Next?
Convenience and Rising Incomes to Shape the Future Growth of Home Care
Value-Driven Consumption and Competitive Pricing Will Remain Important
CHART 8 Analyst Insight for Home Care
Digital Convenience Set to Increase Adoption of Online Subscriptions
CHART 9 Forecast Value Sales of Home Care 2020-2030
CHART 10 Forecast Value Sales of Home Care by Category 2025-2030
Competitive Landscape
Leading Players Sustain Dominance through Brand Trust
CHART 11 Company Shares of Home Care 2025
CHART 12 Brand Shares of Home Care 2025
Channels
Grocery Retailers Dominates Distribution, Driven by Hypermarkets
Retail E-Commerce Gains Traction in Home Care Sales
CHART 13 Retail Channels for Home Care 2020-2025
Economic Context
CHART 14 Economic Context for Home Care
CHART 15 Real GDP Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Home Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
LAUNDRY CARE IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Strong Economy and Appliance Ownership Drive Steady Growth
Key Industry Trends
CHART 21 Key Industry Trends for Laundry Care
Industry Performance
CHART 22 Ariel Supreme Perfume Collection
Laundry Detergents Dominate Sales with Sustained Demand
CHART 23 Persil Power Gel Addresses Demand for Quick Wash Cycles
Sustainability Shapes Consumer Preferences
CHART 24 Comfort Refill & Save Campaign
CHART 25 Value Sales of Laundry Care 2020-2030
CHART 26 Volume Sales of Laundry Care 2020-2030
CHART 27 Value Sales of Laundry Care by Category 2025
What's Next?
Premium and Eco-Friendly Products to Drive Future Growth
Laundry Detergents to Remain Dominant, While Fabric Softeners Is Set for Further Growth
CHART 28 Analyst Insight for Laundry Care
Technological Integration and Subscription Models to Shape the Future Landscape
CHART 29 Forecast Value Sales of Laundry Care 2020-2030
CHART 30 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Leading Players Drive Concentration through Innovation
CHART 31 Company Shares of Laundry Care 2025
CHART 32 Brand Shares of Laundry Care 2025
Channels
Hypermarkets Dominates Offline Laundry Care Sales
Retail E-Commerce Grows Rapidly with Convenience and Promotions
CHART 33 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 34 Economic Context for Laundry Care
CHART 35 Real GDP Growth 2020-2030
CHART 36 Inflation 2020-2030
Consumer Context
CHART 37 Consumer Context for Laundry Care
CHART 38 Population 2020-2030
CHART 39 Consumer Expenditure 2020-2030
CHART 40 Population by Generation 2025
Country Reports Disclaimer
DISHWASHING IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Evolving Product Formats and Urban Growth Help Drive Dishwashing Sales
Key Industry Trends
CHART 41 Key Industry Trends for Dishwashing
Industry Performance
CHART 42 Henkel Expands Pril Gel Range to Meet Uae Demand for Convenient Dishwashing Formats
Dermatological Care and Hygiene Innovation Shaping Hand Dishwashing
CHART 43 P&G Expands Fairy Liquid Range in Uae with Skin-Safe and Hygiene-Focused Formula
Premiumisation and High-Performance Demand
CHART 44 Value Sales of Dishwashing 2020-2030
CHART 45 Volume Sales of Dishwashing 2020-2030
CHART 46 Value Sales of Dishwashing by Category 2025
What's Next?
Urbanisation and Convenience to Drive Future Growth
Sustainable Innovation and the Resilience of Hand Dishwashing
CHART 47 Analyst Insight for Dishwashing
Digital Retail and Regional Economic Divergence to Shape Future Strategies
CHART 48 Forecast Value Sales of Dishwashing 2020-2030
CHART 49 Forecast Value Sales of Dishwashing by Category 2025-2030
Competitive Landscape
Leading Players Maintain Grip through Innovation and Promotions
CHART 50 Company Shares of Dishwashing 2025
CHART 51 Brand Shares of Dishwashing 2025
Channels
Supermarkets and Hypermarkets Lead Dishwashing Distribution
Retail E-Commerce Drives Fastest Value Growth
CHART 52 Retail Channels for Dishwashing 2020-2025
Economic Context
CHART 53 Economic Context for Dishwashing
CHART 54 Real GDP Growth 2020-2030
CHART 55 Inflation 2020-2030
Consumer Context
CHART 56 Consumer Context for Dishwashing
CHART 57 Population 2020-2030
CHART 58 Consumer Expenditure 2020-2030
CHART 59 Population by Generation 2025
Country Reports Disclaimer
SURFACE CARE IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
New Formats and Premiumisation Drive Surface Care Growth
Key Industry Trends
CHART 60 Key Industry Trends for Surface Care
Industry Performance
CHART 61 Jif?Cream?Cleaner?Lemon
Hygiene and Wellness Trends Drive Demand
CHART 62 Dettol?Power?Floor?Cleaner Targets Value Segment Consumers
Sensory Integration Helps Drive Premiumisation
CHART 63 Clorox Introduces Scentiva/Ecoclean Range to Appeal to Premium-Feeling Cleaning
CHART 64 Value Sales of Surface Care 2020-2030
CHART 65 Volume Sales of Surface Care 2020-2030
CHART 66 Value Sales of Surface Care by Category 2025
What's Next?
Consumers to Drive Demand for Multifunctional and Premium Products
CHART 67 Analyst Insight for Surface Care
Value-Tier Expansion and Private Label Competition
Omnichannel Convergence and Digital Discovery to Reshape Market Landscape
CHART 68 Forecast Value Sales of Surface Care 2020-2030
CHART 69 Forecast Value Sales of Surface Care by Category 2025-2030
Competitive Landscape
Major Global Players Dominate with Strong Brand Equity and Innovation
CHART 70 Company Shares of Surface Care 2025
CHART 71 Brand Shares of Surface Care 2025
Channels
Supermarkets and Hypermarkets Lead Surface Care Distribution
Retail E-Commerce Gains Traction with Convenience and Variety
CHART 72 Retail Channels for Surface Care 2020-2025
Economic Context
CHART 73 Economic Context for Surface Care
CHART 74 Real GDP Growth 2020-2030
CHART 75 Inflation 2020-2030
Consumer Context
CHART 76 Population 2020-2030
CHART 77 Consumer Expenditure 2020-2030
CHART 78 Population by Generation 2025
CHART 79 Consumer Context for Surface Care
Country Reports Disclaimer
BLEACH IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Health and Wellness Trend Sustains Bleach Demand
Key Industry Trends
CHART 80 Key Industry Trends for Bleach
Industry Performance
CHART 81 Clorox Expands Thicker Bleach Range in Uae to Strengthen Hygiene Positioning
Private Label and E-Commerce Gain Traction
CHART 82 Value Sales of Bleach 2020-2030
CHART 83 Volume Sales of Bleach 2020-2030
What's Next?
Health and Wellness Trend to Sustain Future Bleach Demand
Evolving Product Formats and Competitive Private Label to Drive Development
CHART 84 Forecast Value Sales of Bleach 2020-2030
Competitive Landscape
Clorox Maintains Lead through Hygiene-Focused Strategies
CHART 85 Company Shares of Bleach 2025
CHART 86 Brand Shares of Bleach 2025
Channels
Supermarkets and Hypermarkets Lead Offline Bleach Sales through Promotions
Retail E-Commerce Gains Traction with Family-Size Bottles and Refills
CHART 87 Retail Channels for Bleach 2020-2025
Economic Context
CHART 88 Economic Context for Bleach
CHART 89 Real GDP Growth 2020-2030
CHART 90 Inflation 2020-2030
Consumer Context
CHART 91 Consumer Context for Bleach
CHART 92 Population 2020-2030
CHART 93 Consumer Expenditure 2020-2030
CHART 94 Population by Generation 2025
Country Reports Disclaimer
TOILET CARE IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Strong Hygiene Focus Drives Sales of Compact Formats
Key Industry Trends
CHART 95 Key Industry Trends for Toilet Care
Industry Performance
CHART 96 Harpic Power Plus Gel Strengthens Hygiene Positioning among Uae Families
Consolidated Formats and Concentrated Innovation
CHART 97 Value Sales of Toilet Care 2020-2030
CHART 98 Volume Sales of Toilet Care 2020-2030
CHART 99 Value Sales of Toilet Care by Category 2025
What's Next?
Brands to Prioritise Affordability and Sustainability
Convenience and Segmentation to Drive Future Development of Toilet Care
CHART 100 Analyst Insight for Toilet Care
E-Commerce Expansion and Digital Replenishment Strategies
CHART 101 Forecast Value Sales of Toilet Care 2020-2030
CHART 102 Forecast Value Sales of Toilet Care by Category 2025-2030
Competitive Landscape
Leading Brands Sustain Dominance through Innovation and Hygiene Messaging
CHART 103 Company Shares of Toilet Care 2025
CHART 104 Brand Shares of Toilet Care 2025
Channels
Supermarkets and Hypermarkets Lead Toilet Care Distribution through Promotions
Retail E-Commerce Gains Share with Convenience
CHART 105 Retail Channels for Toilet Care 2020-2025
Economic Context
CHART 106 Economic Context for Toilet Care
CHART 107 Real GDP Growth 2020-2030
CHART 108 Inflation 2020-2030
Consumer Context
CHART 109 Consumer Context for Toilet Care
CHART 110 Population 2020-2030
CHART 111 Consumer Expenditure 2020-2030
CHART 112 Population by Generation 2025
Country Reports Disclaimer
POLISHES IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Steady Demand Driven by Urban Lifestyle and Convenience
Key Industry Trends
CHART 113 Key Industry Trends for Polishes
Industry Performance
CHART 114 Pledge Spray Format Gains Traction among Uae Households Seeking Easy Polishing Solutions
Evolving Product Formats Shape Consumer Preferences
CHART 115 Value Sales of Polishes 2020-2030
CHART 116 Volume Sales of Polishes 2020-2030
CHART 117 Value Sales of Polishes by Category 2025
What's Next?
Rising Demand for Premium and Multifunctional Products to Drive Future Growth
Shoe Polish and Furniture Polish to Maintain Dominance
Online Retail and Cross-Promotions to Shape Future Sales
CHART 118 Forecast Value Sales of Polishes 2020-2030
CHART 119 Forecast Value Sales of Polishes by Category 2025-2030
Competitive Landscape
Zetra Bv and Sc Johnson Dominate with Strong Brand Presence
CHART 120 Brand Shares of Polishes 2025
Channels
Supermarkets and Hypermarkets Lead Polish Sales
Retail E-Commerce Gains Traction Slowly
CHART 121 Retail Channels for Polishes 2020-2025
Economic Context
CHART 122 Economic Context for Polishes
CHART 123 Real GDP Growth 2020-2030
CHART 124 Inflation 2020-2030
Consumer Context
CHART 125 Consumer Context for Polishes
CHART 126 Population 2020-2030
CHART 127 Consumer Expenditure 2020-2030
CHART 128 Population by Generation 2025
Country Reports Disclaimer
AIR CARE IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Premium Lines Drive Value Growth Amidst Flat Volumes
Key Industry Trends
CHART 129 Key Industry Trends for Air Care
Industry Performance
CHART 130 Air Wick Launches Luxury Essential Mist Range for Uae’S Premium Home Fragrance Market
Spray/Aerosol Air Fresheners Dominates, Electric and Personalised Options Grow
CHART 131 Febreze Unstoppables 3Volution Alternates Three Scents to Refresh Environment
CHART 132 Value Sales of Air Care2020-2030
CHART 133 Volume Sales of Air Care 2020-2030
CHART 134 Value Sales of Air Care Category 2025
What's Next?
Rising Demand for Premium Solutions
Competition for Major Players to Stem From Private Label and Dtc Brands
CHART 135 Analyst Insight for Air Care
E-Commerce and Technology to Drive Retail Evolution
CHART 136 Forecast Value Sales of Air Care 2020-2030
CHART 137 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
Leading Players Sustain Positions through Innovation
CHART 138 Company Shares of Air Care 2025
CHART 139 Brand Shares of Air Care 2025
Channels
Supermarkets and Hypermarkets Lead Air Care Sales through Wide Distribution
Retail E-Commerce Gains Share with Convenience and Variety
CHART 140 Retail Channels for Air Care 2020-2025
Economic Context
CHART 141 Economic Context for Air Care
CHART 142 Real GDP Growth 2020-2030
CHART 143 Inflation 2020-2030
Consumer Context
CHART 144 Consumer Context for Air Care
CHART 145 Population 2020-2030
CHART 146 Consumer Expenditure 2020-2030
CHART 147 Population by Generation 2025
Country Reports Disclaimer
HOME INSECTICIDES IN THE UNITED ARAB EMIRATES
Key Data Insights
2025 Developments
Hygiene Trends and Omnichannel Convenience Drive Demand for Home Insecticides
Key Industry Trends
CHART 148 Key Industry Trends for Home Insecticides
Industry Performance
Spray/Aerosol Insecticides Dominates Sales with Convenience
Health and Wellness Trend Boosts Demand for Safer Products
CHART 149 Raid Odourless Spray Strengthens Family-Safe Positioning in Uae Insecticides
CHART 150 Value Sales of Home Insecticides 2020-2030
CHART 151 Volume Sales of Home Insecticides 2020-2030
CHART 152 Value Sales of Home Insecticides by Category 2025
What's Next?
Health-Focused Premiumisation and Multifunctionality to Shape Future Growth
Navigating Value Shift and Digital Convenience
CHART 153 Analyst Insight for Home Insecticides
Greater Focus on Sustainability
CHART 154 Forecast Value Sales of Home Insecticides 2020-2030
CHART 155 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
Sc Johnson and Reckitt Benckiser Maintain Dominance through Innovation
CHART 156 Company Shares of Home Insecticides 2025
CHART 157 Brand Shares of Home Insecticides 2025
Channels
Supermarkets and Hypermarkets Lead Offline Distribution
Retail E-Commerce Gains Traction with Convenience and Promotions
CHART 158 Retail Channels Home Insecticides 2020-2025
Economic Context
CHART 159 Economic Context for Home Insecticides
CHART 160 Real GDP Growth 2020-2030
CHART 161 Inflation 2020-2030
Consumer Context
CHART 162 Consumer Context for Home Insecticides
CHART 163 Population 2020-2030
CHART 164 Consumer Expenditure 2020-2030
CHART 165 Population by Generation 2025
Country Reports Disclaimer

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