Category: Housewares
Housewares market research reports by Euromonitor International
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Home Furnishings in South Korea
In 2024, value sales of home furnishings witnessed strong growth in South Korea driven by lifestyle and economic trends. With most of the population living in high-rise apartments, particularly in densely populated regions like Seoul and Gyeonggi Province, there was rising demand for compact, multif ... Read More
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Home Furnishings in Poland
Home furnishing registered a fall in current value sales in 2024 in Poland. The downturn was primarily driven by high production costs, persistent inflation, and economic uncertainty, particularly linked to the ongoing war in Ukraine. These pressures affected both manufacturers, as rising material a ... Read More
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Home Furnishings in Japan
Sales of home furnishings saw moderate growth in current value terms in Japan in 2024, driven by urbanisation and the country’s ageing population, with strong contributions from leading brands like Toto, LIXIL, and Makita. Consumers are increasingly seeking space-efficient and multifunctional soluti ... Read More
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Home and Garden in Romania
In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. Th ... Read More
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Homewares in the US
Homewares in the US witnessed a notable decline in value sales over 2024, due to the general downturn in housing and home improvements. When US households make changes to the kitchen, this often includes a change in décor as well as kitchenware. Henceforth, the lower emphasis on home renovations and ... Read More
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Homewares in South Korea
In 2024, homewares in South Korea witnessed a welcome rise in value sales after two years of decline. As more people spend time at home, there is a heightened focus on creating comfortable, functional living spaces, leading to an increased demand for homewares. The growth of e-commerce has also made ... Read More
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Homewares in Romania
The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ... Read More
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Homewares in Malaysia
Malaysia’s homewares market continued to expand in current value terms in 2024, driven in part by improving economic conditions, which encouraged individuals to spend more on non-essential items. Social media platforms such as Instagram, TikTok, and Pinterest played a central role in inspiring consu ... Read More
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Homewares in Japan
Homewares in Japan experienced healthy growth in current value terms in 2024, driven by a heightened focus on home aesthetics and functionality. Urbanisation and smaller living spaces has led consumers to seek compact, multifunctional items that maximise utility without compromising on style. The cu ... Read More
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Home Improvement in Romania
Retail current value sales of home improvement continued to rise in Romania in 2024—albeit at a slower pace than in the previous year—supported by steady consumer investment in renovation and repair projects despite broader economic pressures. Households prioritised value-led upgrades, focusing on e ... Read More
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Home Improvement in Malaysia
Malaysia’s home improvement market experienced notable growth in current value terms in 2024. One key contributor has been the rise of DIY culture, which has evolved from a cost-saving necessity during the COVID-19 pandemic into a form of creative self-expression. Today’s homeowners are motivated by ... Read More
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Home Furnishings in the Netherlands
The Dutch home furnishings market experienced a notable decline in value sales in 2024, driven by several interrelated factors. Economic challenges, including reduced household consumption and a contraction in GDP, have led consumers to prioritise essential spending over discretionary purchases like ... Read More
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Home and Garden in Japan
In 2024, Japan’s home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, mul ... Read More
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Home and Garden in China
In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government polici ... Read More
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Home Improvement in the US
In 2024, the US home improvement category experienced a decline in value sales due to several interrelated factors. Elevated interest rates made financing large renovation projects more expensive, prompting homeowners to defer such investments. The Joint Centre for Housing Studies at Harvard Univers ... Read More
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Homewares in Canada
Canada’s homewares market benefited in 2024 from a continued nesting trend, with consumers investing more time and money in their living spaces, particularly in cooking at home. According to IKEA’s 2024 Life at Home Report, cooking and communal dining ranked among the top contributors to home enjoym ... Read More
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Home Improvement in Thailand
Value sales of home improvement managed only minimally positive sales in Thailand in 2024, influenced by several factors. The nation's GDP growth decelerated, falling short of expectations and trailing behind neighbouring countries, and high household debt has constrained consumer spending, leading ... Read More
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Home Improvement in Canada
In 2024, home improvement in Canada experienced steady growth as renovation spending remained resilient despite the pressures of high interest rates and persistent inflation. Many homeowners, deterred from relocating by the rising cost of living, instead redirected their focus toward upgrading their ... Read More
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Home Improvement in the United Arab Emirates
In 2024, the slowdown in value growth of home improvement in the United Arab Emirates - particularly across categories such as floor covering, hand tools, home paint, power tools, and wall covering - can be attributed to a mix of economic, market, and regulatory factors. High inflation and increased ... Read More
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Home Furnishings in Thailand
Value sales of home furnishings achieved only marginal value growth in Thailand in 2024, due to economic uncertainties and shifting consumer priorities. Indeed, this situation is being driven by weakened consumer confidence amid rising living costs, high household debt, and limited access to credit ... Read More
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Home and Garden in Canada
Sales of home and garden increased in 2024, supported by shifting consumer habits, improved macroeconomic conditions, and retailer-led innovations. With the Canadian housing market showing signs of stabilisation, consumers felt more confident investing in their homes. While high interest rates previ ... Read More
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Homewares in the United Arab Emirates
Value sales of homewares in the United Arab Emirates continued to rise in 2024, supported by a burgeoning expatriate population and rapid urbanisation, encouraging a growing number of individuals to settle permanently. There has also been a noticeable rise in health-conscious consumer behaviour, pro ... Read More
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Home Furnishings in the United Arab Emirates
In 2024, home furnishings in the United Arab Emirates experienced further value growth, driven by several key factors. Urbanisation and a robust real estate sector led to increased demand for stylish and functional home furnishings, particularly in cities such as Dubai and Abu Dhabi. The influx of e ... Read More
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Homewares in Thailand
Homewares managed to achieve only small positive sales in Thailand in 2024, due to a combination of economic pressures and evolving consumer behaviours. Rising living costs, particularly in utilities and food, led nearly half of Thai households to report a decline in financial wellbeing, prompting c ... Read More
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Homewares in Sweden
Homewares in Sweden saw positive growth in current value terms in 2024, fuelled by supportive macroeconomic conditions, shifting consumer habits, and demographic trends favouring compact, multifunctional living. Urbanisation and a high proportion of apartment dwellers continued to drive demand for s ... Read More