Home and Garden in South Africa

The home and garden market in South Africa recorded robust growth in current value terms in 2024, although this was largely fuelled by rising prices. While inflation eased compared to 2023, it continued to erode consumer purchasing power, encouraging greater caution around discretionary spending. Despite this, the market continued to evolve, adapting to shifts in consumer lifestyles, priorities, and daily routines. Increasingly, households sought out products and solutions that offered greater f...

Euromonitor International's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in South Africa
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising food prices lead to home gardening boom
Peebles Plants leads market thanks to strategic Investment in new plant varieties and innovative cultivation techniques
Home improvement and gardening stores lead as supermarkets and e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
Growth to be supported by public sector initiatives
Sustainability and smart capabilities to shape innovation
Subscription-based services offer promising growth avenue
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indoor living dominates home furnishing sales, with trend towards multifunctional living spaces
Massmart Holdings expands through omnichannel innovation
Players respond to demand for one-stop shopping convenience
PROSPECTS AND OPPORTUNITIES
Further growth in home furnishings, supported by rising demand for lighting solutions
Health and sustainability expected to shape new product development
Retailers to opt for smaller-format urban locations to optimise operational efficiency
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home paint continues as most popular product, offering high visual impact at low cost
Kansai Plascon leads home improvement, while Mitco makes notable gains
Home products specialist retailers lead distribution, while second-hand stores gain traction
PROSPECTS AND OPPORTUNITIES
Increased investment in household renovation projects to drive home improvement sales
Advanced water-damage prevention solutions to lead product innovation
Solar-integrated roofing gains momentum as energy independence becomes a household priority
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kitchen and dining upgrades fuel homeware sales
Majors for Minors is most dynamic player, thanks to introduction of innovative food storage solutions
Grocery retailers emerge as the most dynamic distribution channel for homewares, leveraging high customer footfall and established loyalty programmes
PROSPECTS AND OPPORTUNITIES
Homewares to benefit from rising demand for affordable and multifunctional products
3-D printing expected to shape future product innovation
Distribution channels for homewares in South Africa set to undergo a strategic transformation, shaped by enhanced omnichannel integration
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings