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Home Care in Costa Rica

Publisher Euromonitor International
Published Apr 13, 2026
Length 144 Pages
SKU # EP21132433

Description

Home care in Costa Rica recorded positive current value growth in 2025 despite deflationary pressures and heightened consumer price sensitivity that prompted players to modify pricing strategies following steep post-pandemic increases. Private label and DTC disruption emerged as the most significant trend as Costa Rican consumers prioritised value over brand loyalty. Home insecticides posted the strongest performance, sustained by disease awareness, while laundry care remained the largest catego...

Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

144 Pages
Home Care in Costa Rica
Euromonitor International
April 2026
List Of Contents And Tables
HOME CARE IN COSTA RICA
Executive Summary
Deflationary Pressures Intensify Price Sensitivity as Private Label Gains Ground
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home Care
Industry Performance
CHART 2 Member´s Selection Private Label Detergent Offers Innovative Format
Higher-Income Segments Drive Niche Premiumisation in Air Care
CHART 3 Fabreeze Launches Electric Scent Options
New Formats Balance Affordability and Innovation
CHART 4 Clorox Sells a Gel Format that Foams and is Ideal for Direct Use
CHART 5 Value Sales of Home Care 2020-2030
CHART 6 Volume Sales of Home Care 2020-2030
CHART 7 Value Sales of Home Care by Category 2025
What's Next?
Sustainability Becomes Baseline Expectation Amid Continued Private Label Growth
Scent Innovation to Drive Wellness Positioning beyond Functional Cleaning
E-Commerce Expansion Set to Enable Value-Seeking and Convenience-Driven Growth
CHART 8 Analyst Insight for Home Care
CHART 9 Forecast Value Sales of Home Care 2020-2030
CHART 10 Forecast Value Sales of Home Care by Category 2025-2030
Competitive Landscape
Irex Strengthens Leadership through Portfolio Diversity and Social Engagement
Emerging Brands and Reckitt’S Divestiture Shape Future Competition
CHART 11 Company Shares of Home Care 2025
CHART 12 Brand Shares of Home Care 2025
Channels
Supermarkets Maintain Dominance through Variety and Promotional Activity
E-Commerce Grows Modestly as Traditional Retail Behaviours Persist
CHART 13 Retail Channels for Home Care 2020-2025
Economic Context
CHART 14 Economic Context for Home Care
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Home Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
LAUNDRY CARE IN COSTA RICA
Key Data Insights
2025 Developments
Evolving Product Formats Capture Consumer Attention
Key Industry Trends
CHART 21 Key Industry Trends for Laundry Care
Industry Performance
CHART 22 Kleantab Introduces Tablet Formats
Sustainability Drives Eco-Friendly Product Launches
CHART 23 Local Brand Florex Launches Biodegradable Liquid Detergent
Health and Wellness Awareness Drives Demand for Hypoallergenic Products
CHART 24 Irex Launches Hypoallergenic Detergent in a Liquid Presentation
CHART 25 Value Sales of Laundry Care 2020-2030
CHART 26 Volume Sales of Laundry Care 2020-2030
CHART 27 Value Sales of Laundry Care by Category 2025
What's Next?
Price Consciousness to Drive Private-Label and Low-Cost Brand Growth
CHART 28 Analyst Insight for Laundry Care
Sustainability Practices to Improve without Passing Costs to Consumers
Health and Wellness Focus to Intensify for Families with Pets and Children
CHART 29 Forecast Value Sales of Laundry Care 2020-2030
CHART 30 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Unilever and Irex Maintain Lead through Broad Recognition and Distribution
CHART 31 Company Shares of Laundry Care 2025
CHART 32 Brand Shares of Laundry Care 2025
Channels
Supermarkets Retain Largest Share Despite Warehouse Clubs’ Growth
E-Commerce Expands, Driven by Convenience and Digital Platforms
CHART 33 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 34 Analyst Insight for Laundry Care
CHART 35 Real Gdp Growth 2020-2030
CHART 36 Inflation 2020-2030
Consumer Context
CHART 37 Economic Context for Laundry Care
CHART 38 Population 2020-2030
CHART 39 Consumer Expenditure 2020-2030
CHART 40 Population by Generation 2025
Country Reports Disclaimer
DISHWASHING IN COSTA RICA
Key Data Insights
2025 Developments
Deflationary Pressures and Value-Focused Demand Drove Modest Growth
Key Industry Trends
CHART 41 Key Industry Trends for Dishwashing
Industry Performance
CHART 42 Automercado´s Private Label Selección Auto Introduces a Liquid Biodegradable Dishwashing Soap
Health and Wellness Drove Demand for Gentle Formulations
CHART 43 Axion Agua de Rosas Now Available in Two Main Formats
Mood-Boosting Ingredients Capture Consumer Attention through Innovative Scents
CHART 44 Zagaz launches Watermelon Scent Dishwash Soap
CHART 45 Value Sales of Dishwashing 2020-2030
CHART 46 Volume Sales of Dishwashing 2020-2030
CHART 47 Value Sales of Dishwashing by Category 2025
What's Next?
Wellness and Convenience Innovation to Drive Forecast Growth
Transparency and Sustainability Credentials to Build Consumer Trust
CHART 48 Analyst Insight for Dishwashing
E-Commerce and Subscription Models to Reshape Distribution Strategies
CHART 49 Forecast Value Sales of Dishwashing 2020-2030
CHART 50 Forecast Value Sales of Dishwashing by Category 2025-2030
Competitive Landscape
Colgate-Palmolive and Irex Maintained Leadership through Brand Strength and Innovation
CHART 51 Company Shares of Dishwashing 2025
CHART 52 Brand Shares of Dishwashing 2025
Channels
Supermarkets Dominate Sales with Wide Product Range and Promotions
Retail E-Commerce Gains Traction with Convenience and Promotions
CHART 53 Retail Channels for Dishwashing 2020-2025
Economic Context
CHART 54 Economic Context for Dishwashing
CHART 55 Real Gdp Growth 2020-2030
CHART 56 Inflation 2020-2030
Consumer Context
CHART 57 Consumer Context for Dishwashing
CHART 58 Population 2020-2030
CHART 59 Consumer Expenditure 2020-2030
CHART 60 Population by Generation 2025
Country Reports Disclaimer
SURFACE CARE IN COSTA RICA
Key Data Insights
2025 Developments
Consumer Demand for Value and Convenience Drove Solid Growth
Key Industry Trends
CHART 61 Key Industry Trends for Surface Care
Industry Performance
CHART 62 Lysol Introduced Lysol on the Go
Private Label Gained Ground through Value Proposition and Improved Perception
CHART 63 Member´s Selection introduces 2 bottles of Bundled 5 liter Detergent
Sustainability Shaped Product Development Despite Limited Premium Willingness
CHART 64 Liquid Desinfectant Blue Biodegradable Ecobreeze
CHART 65 Value Sales of Surface Care 2020-2030
CHART 66 Volume Sales of Surface Care 2020-2030
CHART 67 Value Sales of Surface Care by Category 2025
What's Next?
Sustainability and Health-Focused Innovation to Drive Forecast Growth
Health-Conscious Consumers to Fuel Innovative Format Development
Private Label Expansion to Intensify Competitive Pressure on Established Brands
CHART 68 Analyst Insight for Surface Care
CHART 69 Forecast Value Sales of Surface Care 2020-2030
CHART 70 Forecast Value Sales of Surface Care by Category 2025-2030
Competitive Landscape
Reckitt Benckiser Maintains Leadership in Surface Care
CHART 71 Company Shares of Surface Care 2025
CHART 72 Brand Shares of Surface Care 2025
Channels
Supermarkets Drive Sales with Convenience and Brand Variety
Online Retailers Expand Offerings to Capture Growing Demand
CHART 73 Retail Channels for Surface Care 2020-2025
Economic Context
CHART 74 Economic Context for Surface Care
CHART 75 Real Gdp Growth 2020-2030
CHART 76 Inflation 2020-2030
Consumer Context
CHART 77 Consumer Context for Surface Care
CHART 78 Population 2020-2030
CHART 79 Consumer Expenditure 2020-2030
CHART 80 Population by Generation 2025
Country Reports Disclaimer
BLEACH IN COSTA RICA
Key Data Insights
2025 Developments
Deflationary Environment Supports Affordability-Driven Growth
Key Industry Trends
CHART 81 Key Industry Trends for Bleach
Industry Performance
Refill Pouches and Gel Formats Redefine Product Delivery
CHART 82 Clorox Gel in Costa Rica Continues to be Innovative
CHART 83 Value Sales of Bleach 2020-2030
CHART 84 Volume Sales of Bleach 2020-2030
What's Next?
Brand Loyalty Expected to Erodes as Private Label Bleach Sheds Inferior Perception
Versatile Cleaning Solutions Set to Threaten Traditional Bleach Positioning
Packaging Innovation to Become Competitive Imperative Amid Sustainability Shift
CHART 85 Analyst Insight for Bleach
CHART 86 Forecast Value Sales of Bleach 2020-2030
Competitive Landscape
Clorox Co Maintains Lead as Irex De Costa Rica Sa Grows
CHART 87 Company Shares of Bleach 2025
CHART 88 Brand Shares of Bleach 2025
Channels
Supermarkets Dominate as E-Commerce Gains Traction
CHART 89 Retail Channels for Bleach 2020-2025
Economic Context
CHART 90 Economic Context for Bleach
CHART 91 Real Gdp Growth 2020-2030
CHART 92 Inflation 2020-2030
Consumer Context
CHART 93 Consumer Context for Bleach
CHART 94 Population 2020-2030
CHART 95 Consumer Expenditure 2020-2030
CHART 96 Population by Generation 2025
Country Reports Disclaimer
TOILET CARE IN COSTA RICA
Key Data Insights
2025 Developments
Disinfecting Demand and Convenience-Focused Formats Drove Modest Growth
Key Industry Trends
CHART 97 Key Industry Trends for Toilet Care
Industry Performance
CHART 98 Harpic Power Ultra Todo en 1
Sustainability Shapes Product Development through Biodegradable Formulations
CHART 99 ECOS Plant Powered Toilet Bowl Cleaner
CHART 100 Value Sales of Toilet Care 2020-2030
CHART 101 Volume Sales of Toilet Care 2020-2030
CHART 102 Value Sales of Toilet Care by Category 2025
What's Next?
Sustainability and Convenience Innovation to Drive Forecast Growth
Technology Adoption to Expand among Higher-Income Consumers
Low-Cost Solutions and Private Label to Intensify Value Competition
CHART 103 Analyst Insight for Toilet Care
CHART 104 Forecast Value Sales of Toilet Care 2020-2030
CHART 105 Forecast Value Sales of Toilet Care by Category 2025-2030
Competitive Landscape
Reckitt Benckiser Maintains Leadership in Toilet Care
CHART 106 Company Shares of Toilet Care 2025
CHART 107 Brand Shares of Toilet Care 2025
Channels
Supermarkets Dominate Sales with Wide Product Variety and Promotions
Retail E-Commerce Experiences Minimal Growth Driven by Convenience and Younger Consumers
CHART 108 Retail Channels for Toilet Care 2020-2025
Economic Context
CHART 109 Economic Context for Toilet Care
CHART 110 Real Gdp Growth 2020-2030
CHART 111 Inflation 2020-2030
Consumer Context
CHART 112 Consumer Context for Toilet Care
CHART 113 Population 2020-2030
CHART 114 Consumer Expenditure 2020-2030
CHART 115 Population by Generation 2025
Country Reports Disclaimer
POLISHES IN COSTA RICA
Key Data Insights
2025 Developments
Higher-Income Consumers Sustain Modest Growth Amid Deflationary Pressures
Key Industry Trends
CHART 116 Key Industry Trends for Polishes
Industry Performance
Multifunctionality Drives Preference for Consolidated Solutions
CHART 117 Pledge Special Wood Care with Orange Scent
CHART 118 Value Sales of Polishes 2020-2030
CHART 119 Volume Sales of Polishes 2020-2030
CHART 120 Value Sales of Polishes by Category 2025
What's Next?
Higher-Income Consumers and Premium Niche to Drive Modest Growth
E-Commerce Expansion to Enable Specialised Product Discovery
Eco-Consciousness Expected to Gain Traction Despite Current Market Gaps
CHART 121 Forecast Value Sales of Polishes 2020-2030
CHART 122 Forecast Value Sales of Polishes by Category 2025-2030
Competitive Landscape
Sc Johnson Maintains Lead as Reckitt Benckiser Gains Share
CHART 123 Company Shares of Polishes 2025
CHART 124 Brand Shares of Polishes 2025
Channels
Supermarkets Remain Dominant While E-Commerce Grows Steadily
CHART 125 Retail Channels for Polishes 2020-2025
Economic Context
CHART 126 Economic Context for Polishes
CHART 127 Real Gdp Growth 2020-2030
CHART 128 Inflation 2020-2030
Consumer Context
CHART 129 Consumer Context for Polishes
CHART 130 Population 2020-2030
CHART 131 Consumer Expenditure 2020-2030
CHART 132 Population by Generation 2025
Country Reports Disclaimer
AIR CARE IN COSTA RICA
Key Data Insights
2025 Developments
Premium Positioning and Pet Ownership Drove Modest Growth Amid Deflation
Key Industry Trends
CHART 133 Key Industry Trends for Air Care
Industry Performance
Health and Wellness Drove Demand for Natural and Pet-Safe Formulations
CHART 134 Elimina Olor Hierbabuena Biodegradable Easygroom
Mood-Boosting Ingredients Advance Holistic Wellness Positioning
CHART 135 Glade Scented Oil Refill with Notes of Lilies and Cotton
CHART 136 Value Sales of Air Care 2020-2030
CHART 137 Volume Sales of Air Care 2020-2030
CHART 138 Value Sales of Air Care by Category 2025
What's Next?
Holistic Wellness and Natural Formulations to Drive Forecast Growth
Transparency and Chemical-Free Claims to Become Competitive Necessities
CHART 139 Analyst Insight for Air Care
Sustainability Expectations to Reshape Product Lifecycle Strategies
CHART 140 Forecast Value Sales of Air Care 2020-2030
CHART 141 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
Sc Johnson Maintains Market Dominance through Glade’S Affordability and Innovation
CHART 142 Company Shares of Air Care 2025
CHART 143 Brand Shares of Air Care 2025
Channels
Supermarkets Maintain Leadership While Warehouse Clubs Drive Growth
E-Commerce Expands Driven by Convenience Despite Limited Market Penetration
CHART 144 Retail Channels of Air Care 2020-2025
Economic Context
CHART 145 Economic Context for Air Care
CHART 146 Real Gdp Growth 2020-2030
CHART 147 Inflation 2020-2030
Consumer Context
CHART 148 Consumer Context for Air Care
CHART 149 Population 2020-2030
CHART 150 Consumer Expenditure 2020-2030
CHART 151 Population by Generation 2025
Country Reports Disclaimer
HOME INSECTICIDES IN COSTA RICA
Key Data Insights
2025 Developments
Disease Awareness and Multi-Benefit Demand Drive Strong Home Insecticides Growth
Key Industry Trends
CHART 152 Key Industry Trends for Home Insecticides
Industry Performance
CHART 153 Raid Acción Total in Costa Rica
Sustainability Demands Confront Limited Eco-Friendly Product Availability
CHART 154 Baygon Verde Liquido Gains From Green Perception Despite Colour- Only Positioning
CHART 155 Value Sales of Home Insecticides 2020-2030
CHART 156 Volume Sales of Home Insecticides 2020-2030
CHART 157 Value Sales of Home Insecticides by Category 2025
What's Next?
Plant-Based Formulations and Safety to Drive Forecast Growth
Price Sensitivity Set to Favour All-Pest Solutions over Specialised Products
CHART 158 Analyst Insight for Home Insecticides
Disease Risk to Sustain Demand for Effective Mosquito Control
CHART 159 Forecast Value Sales of Home Insecticides 2020-2030
CHART 160 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
Sc Johnson Maintains Dominance While Reckitt Benckiser Sustains Stable Position
CHART 161 Company Shares of Home Insecticides 2025
CHART 162 Brand Shares of Home Insecticides 2025
Channels
Supermarkets Lead Distribution Channels with Wide Product Assortment
E-Commerce Remains Minimal Despite Growing Convenience Demand
CHART 163 Retail Channels 2020-2025
Economic Context
CHART 164 Economic Context for Home Insecticides
CHART 165 Real Gdp Growth 2020-2030
CHART 166 Inflation 2020-2030
Consumer Context
CHART 167 Consumer Context for Home Insecticides
CHART 168 Population 2020-2030
CHART 169 Consumer Expenditure 2020-2030
CHART 170 Population by Generation 2025
Country Reports Disclaimer

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