Report cover image

Discounters in the US

Publisher Euromonitor International
Published Apr 30, 2026
Length 34 Pages
SKU # EP21171560

Description

Discounters in the US delivered one of the strongest current value growth performances among the grocery retailer channels in the US in 2025, although the pace of growth moderated compared to the previous year. Discounters reached sales of USD42.3 billion in 2025, growing by 5% over 2024. This marked a slowdown from the 7% growth achieved in 2024, but it remained a robust figure in the context of the wider US grocery landscape, which was negatively influenced by factors such as the rising use of...

Euromonitor International's Discounters in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Discounters in the US
Euromonitor International
April 2026
List Of Contents And Tables
DISCOUNTERS IN THE US
Key Data Insights
2025 Developments
Discounters on the Rise as Shoppers Seek Valuer
Key Industry Trends
CHART 1 Key Industry Trends for Discounters
Industry Performance
CHART 2 Grocery Outlet Continues Its Expansion
Aldi Refreshes Private Label Range to Build Loyalty and Trust
CHART 3 Aldi Refreshes Its Private Label Range
High Grocery Prices and Economic Caution Reinforce Value Focus
CHART 4 Value Sales 2020-2030
What's Next?
Private Label Key to Strengthening Customer Loyalty
Amazon and Walmart Intensify Pressure by Focusing on E-Commerce and Home Delivery
Grocery Outlet’S Flexible Sourcing Supports Resilience Amid Rising Competition
CHART 5 Forecast Value Sales 2020-2030
Competitive Landscape
Aldi Expands Rapidly to Consolidate Its Dominant Position
CHART 6 Analyst Insight for Discounters
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Economic Context
CHART 9 Economic Context for Discounters
CHART 10 Real GDP Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Discounters
CHART 13 Population 2020-2030
CHART 14 Population by Generation 2025
Country Reports Disclaimer
CHART 15 Key Industry Trends for Retail
CHART 16 Amazon Invests in Agentic Ai
CHART 17 Shopify Turns to Chatgpt
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Forecast Value Sales 2020-2030
CHART 21 Forecast Value Sales by Category 2025-2030
CHART 22 Analyst Insight for Retail
CHART 23 Shopify and Openai Form Partnership
CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025
CHART 26 Economic Context for Retail
CHART 27 Consumer Context for Retail
CHART 28 Real GDP Growth 2020-2030
CHART 29 Inflation 2020-2030
RETAIL IN THE US
Executive Summary
Retail E-Commerce Wins Share as More Offline Stores Close
Key Data Insights
Key Industry Trends
Industry Performance
Walmart and Marketplaces Capture Spend as Discounters Surge
Shopify and Openai Partnership Redefines Shopping Journeys
What's Next?
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Competitive Landscape
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Operating Environment
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us