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Direct Selling in the US

Publisher Euromonitor International
Published Apr 30, 2026
Length 37 Pages
SKU # EP21171659

Description

Direct selling in the US experienced another year of decline in 2025, marking the fourth consecutive annual drop. Total value fell to USD18.8 billion, down from USD21.1 billion in 2024, reflecting a contraction of 11%. This continued downward trend follows the historic highs reached during the pandemic, after which the channel has struggled to stabilise. Key factors behind this ongoing decline include the rapid growth of social commerce, which has drawn both consumers and sellers away from tradi...

Euromonitor International's Direct Selling in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Direct Selling in the US
Euromonitor International
April 2026
List Of Contents And Tables
DIRECT SELLING IN THE US
Key Data Insights
2025 Developments
Direct Selling Is in Danger of Losing Relevance
Key Industry Trends
CHART 1 Key Industry Trends for Direct Selling
Industry Performance
Mary Kay Leverages Social Platforms to Connect with Younger Shoppers
CHART 2 Mary Kay Turns to Social to Target Younger Consumers
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Amway Expands Holistic Wellness Focus as Glp-1 Reshapes Demand
Affiliate Marketers Outpace Traditional Consultants as Social Commerce Evolves
Healthy Ageing Offers New Growth Avenues
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Mary Kay Strengthens Position as Girl Scouts Accelerates Share Gains
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Economic Context
CHART 9 Economic Context for Direct Selling
CHART 10 Real GDP Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Direct Selling
CHART 13 Population 2020-2030
CHART 14 Population by Generation 2025
Country Reports Disclaimer
CHART 15 Key Industry Trends for Retail
CHART 16 Amazon Invests in Agentic Ai
CHART 17 Shopify Turns to Chatgpt
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Forecast Value Sales 2020-2030
CHART 21 Forecast Value Sales by Category 2025-2030
CHART 22 Analyst Insight for Retail
CHART 23 Shopify and Openai Form Partnership
CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025
CHART 26 Economic Context for Retail
CHART 27 Consumer Context for Retail
CHART 28 Real GDP Growth 2020-2030
CHART 29 Inflation 2020-2030
RETAIL IN THE US
Executive Summary
Retail E-Commerce Wins Share as More Offline Stores Close
Key Data Insights
Key Industry Trends
Industry Performance
Walmart and Marketplaces Capture Spend as Discounters Surge
Shopify and Openai Partnership Redefines Shopping Journeys
What's Next?
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Competitive Landscape
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Operating Environment
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Economic Context
Consumer Context
Country Reports Disclaimer

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