Consumer Values and Behaviour in Peru
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Peru.
Euromonitor's Consumer Values and Behaviour in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Peru
- New and uniquely tailored products are highly appreciated by consumers
- Millennials want to engage with brands to influence end-product
- Baby Boomers prefer branded goods to unbranded alternatives
- Peruvians have an optimistic outlook for the future
- Consumers are looking forward to getting back to in-person interactions
- Millennials more optimistic about their future life and financial situation
- Becoming more engaged in their community is on the agenda for many
- Outlook on future impact of climate change lower than global average
- Younger generations see themselves more engaged in their community
- Gen Z entertain friends at home more often than other cohorts
- Desire for homes built with sustainable materials far exceeds global average
- Multifunctionality is highly desirable feature in Peruvian homes
- Frequency of eating out-of-home is lower than global average
- Lack of time biggest barrier to cooking at home
- Lack of time for grocery shopping among the major barriers to cooking for Millennials
- Desire for healthy ingredients in food and drinks above global average
- Baby Boomers and Gen X have strongest focus on jobs that offer a good work-life balance
- Gen X have high interest in the opportunity to work abroad
- All generations actively look for the ways to simplify their lives
- Millennials are the most likely to take day trips
- More than half of consumers go shopping as a leisure activity at least once a month
- Younger generations are the most avid cinema-goers
- Running or jogging nearly as popular as walking or hiking
- Baby Boomers not as keen on group fitness classes as other cohorts
- High reliance on herbal remedies among Peruvian consumers compared to global average
- Consumers have most trust in eco-and environmentally-friendly labels
- Older consumers ahead in efforts to reduce their use of plastics
- Using sustainable packaging is top green activity for half of respondents
- Sharing opinions on social media far exceeds the global average
- Consumers have a high preference for visiting shopping malls
- Baby Boomers more focused on buying less to afford better quality
- Branded and personalised products are sought after by Peruvian consumers
- Baby Boomers more focused on leading a minimalist lifestyle and buying less
- High share of consumers prefer to shop in store for beauty and health items
- Gen Z show strong preference for purchasing small consumer electronics in store
- Spending on new experiences set to decline most
- Younger generations focus on increased spending on health and tech
- Baby Boomers are less inclined to save money over the next 12 months
- Half of consumers feel it is important to manage their personal brand online
- Millennials more willing to share their data to received personalised offers
- Consumers like to engage with companies’ social media posts
- Millennials make more purchases through social media platforms
- A quarter of Peruvians order a ride-sharing service at least once a week
- Millennials use their phones to make in-store payment more than other cohorts
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