Consumer Values and Behaviour in Peru

Consumer Values and Behaviour in Peru

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Peru.

Euromonitor's Consumer Values and Behaviour in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Peru
New and uniquely tailored products are highly appreciated by consumers
Millennials want to engage with brands to influence end-product
Baby Boomers prefer branded goods to unbranded alternatives
Peruvians have an optimistic outlook for the future
Consumers are looking forward to getting back to in-person interactions
Millennials more optimistic about their future life and financial situation
Becoming more engaged in their community is on the agenda for many
Outlook on future impact of climate change lower than global average
Younger generations see themselves more engaged in their community
Gen Z entertain friends at home more often than other cohorts
Desire for homes built with sustainable materials far exceeds global average
Multifunctionality is highly desirable feature in Peruvian homes
Frequency of eating out-of-home is lower than global average
Lack of time biggest barrier to cooking at home
Lack of time for grocery shopping among the major barriers to cooking for Millennials
Desire for healthy ingredients in food and drinks above global average
Baby Boomers and Gen X have strongest focus on jobs that offer a good work-life balance
Gen X have high interest in the opportunity to work abroad
All generations actively look for the ways to simplify their lives
Millennials are the most likely to take day trips
More than half of consumers go shopping as a leisure activity at least once a month
Younger generations are the most avid cinema-goers
Running or jogging nearly as popular as walking or hiking
Baby Boomers not as keen on group fitness classes as other cohorts
High reliance on herbal remedies among Peruvian consumers compared to global average
Consumers have most trust in eco-and environmentally-friendly labels
Older consumers ahead in efforts to reduce their use of plastics
Using sustainable packaging is top green activity for half of respondents
Sharing opinions on social media far exceeds the global average
Consumers have a high preference for visiting shopping malls
Baby Boomers more focused on buying less to afford better quality
Branded and personalised products are sought after by Peruvian consumers
Baby Boomers more focused on leading a minimalist lifestyle and buying less
High share of consumers prefer to shop in store for beauty and health items
Gen Z show strong preference for purchasing small consumer electronics in store
Spending on new experiences set to decline most
Younger generations focus on increased spending on health and tech
Baby Boomers are less inclined to save money over the next 12 months
Half of consumers feel it is important to manage their personal brand online
Millennials more willing to share their data to received personalised offers
Consumers like to engage with companies’ social media posts
Millennials make more purchases through social media platforms
A quarter of Peruvians order a ride-sharing service at least once a week
Millennials use their phones to make in-store payment more than other cohorts

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