Brazil Consumer Values and Behaviour

Consumer Values and Behaviour in Brazil

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Euromonitor's Consumer Values and Behaviour in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Brazil
Safety and rising costs remain key concerns for Brazilian consumers
Majority of Gen X believe society embraces and validates their sense of self
Consumers enjoy experimenting with novel goods and amenities
Trust in the companies they buy from most important for baby boomers in Brazil
Consumers in Brazil are more optimistic about their future than global counterparts
Younger generations anticipate improved financial well-being
Brazilians love to connect with friends and family at home
Safe location remains extremely important when choosing a home
Brazilians like to cook or bake for themselves, with millennials most active
Only a small percentage of Brazilians think going out to eat is more convenient
Gen Z have the least time for cooking
Brazilian consumers look for healthy ingredients in food and beverages
Gen Z Brazilians most eager to seek out a good work-life balance
Job security is most important for Brazilians, especially for millennials
Brazilian consumers expect a strict boundary between work and personal life
Online communication important for communicating with friends
Millennials go shopping for leisure
Brazilians prioritise getting the most value for money when travelling
Younger generations like urban getaways when on vacation
Lifting weights to build strength is a most popular exercise
Walking and hiking is most appealing to baby boomers
Brazilian consumers are interested in meditation
Most Brazilians worry about climate change
Consumers are actively working towards a greener and more sustainable future
Consumers motivated to opt for products that consume less energy
Consumers use social and political media to share their views
Brazilians enjoy discovering good deals
Shopping malls are most appealing for Gen Z consumers
Consumers in Brazil consistently search for established or renowned brands
Clear labeling most important to baby boomers
Brazilian consumers subscribe to online platforms for streaming media
Over half of Brazil's consumers are planning their holiday spending
Millennials set to increase spending on health and wellness the most
While inflation has stabilised, a third of Brazil's consumers are still concerned about finances
Baby boomers are most comfortable with their current financial situation
Brazilians are hoping to save money over the next 12 months
Brazilian consumers are less worried about their anonymity online
37% of Gen Z opt to maintain anonymity when using the web
Consumers in Brazil utilise messaging apps or platforms
Younger generations regularly stream videos
Millennials utilise mobile applications to monitor and manage physical well-being
Consumers in Brazil show support for companies by following their social media updates
Millennial Brazilians are most likely to provide feedback online

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