Consumer Values and Behaviour in Brazil
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer values and behaviour in Brazil
- Safety and rising costs remain key concerns for Brazilian consumers
- Majority of Gen X believe society embraces and validates their sense of self
- Consumers enjoy experimenting with novel goods and amenities
- Trust in the companies they buy from most important for baby boomers in Brazil
- Consumers in Brazil are more optimistic about their future than global counterparts
- Younger generations anticipate improved financial well-being
- Brazilians love to connect with friends and family at home
- Safe location remains extremely important when choosing a home
- Brazilians like to cook or bake for themselves, with millennials most active
- Only a small percentage of Brazilians think going out to eat is more convenient
- Gen Z have the least time for cooking
- Brazilian consumers look for healthy ingredients in food and beverages
- Gen Z Brazilians most eager to seek out a good work-life balance
- Job security is most important for Brazilians, especially for millennials
- Brazilian consumers expect a strict boundary between work and personal life
- Online communication important for communicating with friends
- Millennials go shopping for leisure
- Brazilians prioritise getting the most value for money when travelling
- Younger generations like urban getaways when on vacation
- Lifting weights to build strength is a most popular exercise
- Walking and hiking is most appealing to baby boomers
- Brazilian consumers are interested in meditation
- Most Brazilians worry about climate change
- Consumers are actively working towards a greener and more sustainable future
- Consumers motivated to opt for products that consume less energy
- Consumers use social and political media to share their views
- Brazilians enjoy discovering good deals
- Shopping malls are most appealing for Gen Z consumers
- Consumers in Brazil consistently search for established or renowned brands
- Clear labeling most important to baby boomers
- Brazilian consumers subscribe to online platforms for streaming media
- Over half of Brazil's consumers are planning their holiday spending
- Millennials set to increase spending on health and wellness the most
- While inflation has stabilised, a third of Brazil's consumers are still concerned about finances
- Baby boomers are most comfortable with their current financial situation
- Brazilians are hoping to save money over the next 12 months
- Brazilian consumers are less worried about their anonymity online
- 37% of Gen Z opt to maintain anonymity when using the web
- Consumers in Brazil utilise messaging apps or platforms
- Younger generations regularly stream videos
- Millennials utilise mobile applications to monitor and manage physical well-being
- Consumers in Brazil show support for companies by following their social media updates
- Millennial Brazilians are most likely to provide feedback online
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