Argentina Consumer Values and Behaviour

Consumer Values and Behaviour in Argentina

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Euromonitor's Consumer Values and Behaviour in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Argentina
Consumers are troubled by the escalating expenses associated with everyday goods
Baby boomers feel comfortable expressing their identity with friends and family
Argentinians like to try new products and services
Millennials are most active when it comes to extensive research on the product they buy
Argentinians are more optimistic about their finances than their global counterparts
Baby boomers look forward to having more spare time
While at home, consumers in Argentina socialise and exercise
Safe location is the most appreciated home feature among Argentinian households
Argentinians prefer to cook or bake a dish themselves
Argentinians enjoy cooking less than their global counterparts
Busy millennials have the least time for cooking
63% of Argentinian consumers look for healthy ingredients in food and beverages
Baby boomers expect to arrange their own preferred working hours
Salary is the highest work priority in Argentina, especially for millennials
Maintaining  a clear boundary between professional and personal life is important
Constant virtual interaction with friends remains high
Millennials are most keen to study or listen to a lecture online
Relaxation while traveling is very important for Argentinians
Gen Z are least likely to look for value for money in Argentina
Consumers in Argentina engage in walking or hiking
Younger generations practice weight lifting/strength training
Consumers in Argentina are interested in meditation
More than half of Argentinian consumers worry about climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Baby boomers are the most active green generation in Argentina
Consumers actively express their views on social media
Due to soaring inflation Argentinians are actively looking for bargains
Older generations are most affected by the need for cost savings
Reputable brands remain top of the list
Gen X consumers are most attracted by well known brands
Argentinians subscribe to digital platforms for streaming content
Consumers are planning to continue spending on health and wellness as top priority
Gen Z foresee increasing spending on education the most
With booming inflation , Argentinians are concerned about their current financial situation
Younger generations say that their liabilities exceed assets
Gen Z  expects to save more money
Consumers in Argentina actively manage data sharing and privacy settings
Half of baby boomers state that tailored promotions utilising their search are intrusive
Messaging apps or platforms integral part of online presence
Millennials are most active in watching videos online at least weekly
Millennials regularly write reviews and buy products online
Argentinians follow or like companies' social media feeds or posts
Gen X are most likely to talk to customer service online

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