This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Denmark
- Danes feel at ease expressing their identity among friends and family
- Millennials prioritise spending money to optimize their use of time
- Consumers enjoy experimenting with novel goods and amenities
- Younger generations desire customised products and services
- Danes say it is likely that they will experience greater happiness in the future
- Younger generations say it is likely that they will be better of financially in future
- When att home, consumers exercise
- Safe location - the most desired home feature
- Consumers prefer to cook or bake meals for themselves
- Consumers prefer to engage in activities other than preparing meals
- Millennials say that ordering food for delivery is more convenient
- Danes look for healthy ingredients in food and beverages
- Younger generations expect to find employment that provides time for work life balance
- Danes primarily desire to earn a high salary
- Consumers say they have a strict boundary between work and personal life
- Consumers in Denmark prefer interacting with their friends virtually
- Younger generations prefer interacting with their friends virtually
- Consumers in Denmark primarily seek finding peace and releasing tension when travelling
- Older generations expect getting the best return on money spent options when on vacation
- Consumers walk or hike for exercise
- Older generations cycle or ride a bike more frequently
- Consumers in Denmark are interested in massages
- Danes are feeling uneasy about the effects of climate change
- Consumers actively engaged in adopting more sustainable behaviors
- Danes motivated to opt for repairing damaged objects instead of purchasing new ones
- Consumers in Denmark boycott brands/companies not aligned with their beliefs
- Danes have a fondness for great bargains
- Baby Boomers likes to buy less items, yet of elevated quality
- Danes are open to purchasing used or pre-owned goods
- Older generations try to lead minimalist lifestyles, only spending money on essentials
- Consumers subscribe to online streaming services
- Danes expect to increase spending on groceries
- Gen Z set to increase spending on health and wellness the most
- Consumers are satisfied with their current financial standing
- Millennials owe more money than they have saved up
- Younger generations planning to prioritise saving money in future
- Consumers actively manage data sharing and privacy settings
- Younger generations prefer to engage in online communication
- Consumers go to social networking websites to update profiles
- Older generations regularly go to social networking websites to update online profiles
- Gen Z most frequent in online purchasing
- Consumers show support for companies by following their social media updates
- Gen Z most active in online interactions with brands or companies
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook