Consumer Values and Behaviour in Belgium
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Belgium.
Euromonitor's Consumer Values and Behaviour in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer values and behaviour in Belgium
- Consumers have lower preference for branded goods than global average
- Gen X keen to try new products/services; Boomers want tailored services
- Millennials optimistic that their investments will have long-term value
- Belgians have more pessimistic outlook than global average
- Consumers sceptical that more activities will shift to in-person
- Younger generations have more positive outlook on their financial future
- Belgians have less faith in the world being a safer place in future
- Nearly half believe that the world will more dangerous in next five years
- All generations feel that climate change will have more impact in future
- Gen Z more active in most home-based activities than other generations
- Half of Belgian respondents look for homes that are energy efficient
- More women than men want outside space and proximity to transport
- Home cooking is favoured over ordering food from foodservice outlets
- High percentage of respondents absolved from cooking
- Millennials enjoy the convenience of having food delivered
- Low interest in nutrition labels but healthy ingredients valued
- Healthy ingredients most important consideration for all ages
- Work-life balance and flexibility more critical for women than men
- Gen X have strongest feelings on being able to work close to home
- Job security and earning a high salary have equal appeal to Belgians
- Gen Z have clear sights on high salaries, while Gen X also want security
- Over 60% of Belgians are looking for ways to simplify their lives
- Gen Z show least inclination to search for simplification
- Socialising online has been a lifeline, but day trips are still popular
- All generations have high levels of interaction with friends online
- Shopping is a top leisure activity; sporting events and cinema are popular
- Millennials are the top cinema goers
- Group fitness classes not as popular as cycling as a form of exercise
- Cycling more appealing as a regular exercise than running to Gen Z
- Spa visits/massage used for stress reduction by more men than women
- Older generations use herbal remedies far more than Gen Z
- Climate change is a key concern for nearly 60% of respondents
- Baby Boomers working to have a positive impact on the planet
- Reducing food waste is top of the agenda for Belgian consumers
- Gen Z focus on reducing carbon emissions; Boomers on food waste
- Purpose-driven brands/companies do not resonate strongly with Belgians
- Energy efficient products used more by older generations
- A quarter of consumers will boycott brands that do not share their ethos
- Millennials more likely to decide to buy from brands that share beliefs
- High percentage of consumers like to find bargains
- Bargain hunting becomes more attractive with age
- Consumers avoid unnecessary purchases and willing to buy used items
- Baby Boomers focus on purchasing private label and low-cost products
- Belgians have low rates of purchasing items using their smartphones
- High % of Baby Boomers buy personal and healthcare items in store
- Belgians most inclined to increase spending on travel and health
- Gen Z intend to spend more on clothing and their health, in particular
- Belgians not as comfortable sharing their data or communicating online
- Gen Z more focused on cultivating their personal brand online
- Belgians have low inclination to buy, share or retweet on social media
- Millennials just ahead of Gen Z in interacting with company posts
- Over half of Belgian consumers use mobile banking every week
- Millennials and Gen X most prolific users of mobile banking services
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