Consumer Values and Behaviour in Belgium

Consumer Values and Behaviour in Belgium

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Belgium.

Euromonitor's Consumer Values and Behaviour in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer values and behaviour in Belgium
Consumers have lower preference for branded goods than global average
Gen X keen to try new products/services; Boomers want tailored services
Millennials optimistic that their investments will have long-term value
Belgians have more pessimistic outlook than global average
Consumers sceptical that more activities will shift to in-person
Younger generations have more positive outlook on their financial future
Belgians have less faith in the world being a safer place in future
Nearly half believe that the world will more dangerous in next five years
All generations feel that climate change will have more impact in future
Gen Z more active in most home-based activities than other generations
Half of Belgian respondents look for homes that are energy efficient
More women than men want outside space and proximity to transport
Home cooking is favoured over ordering food from foodservice outlets
High percentage of respondents absolved from cooking
Millennials enjoy the convenience of having food delivered
Low interest in nutrition labels but healthy ingredients valued
Healthy ingredients most important consideration for all ages
Work-life balance and flexibility more critical for women than men
Gen X have strongest feelings on being able to work close to home
Job security and earning a high salary have equal appeal to Belgians
Gen Z have clear sights on high salaries, while Gen X also want security
Over 60% of Belgians are looking for ways to simplify their lives
Gen Z show least inclination to search for simplification
Socialising online has been a lifeline, but day trips are still popular
All generations have high levels of interaction with friends online
Shopping is a top leisure activity; sporting events and cinema are popular
Millennials are the top cinema goers
Group fitness classes not as popular as cycling as a form of exercise
Cycling more appealing as a regular exercise than running to Gen Z
Spa visits/massage used for stress reduction by more men than women
Older generations use herbal remedies far more than Gen Z
Climate change is a key concern for nearly 60% of respondents
Baby Boomers working to have a positive impact on the planet
Reducing food waste is top of the agenda for Belgian consumers
Gen Z focus on reducing carbon emissions; Boomers on food waste
Purpose-driven brands/companies do not resonate strongly with Belgians
Energy efficient products used more by older generations
A quarter of consumers will boycott brands that do not share their ethos
Millennials more likely to decide to buy from brands that share beliefs
High percentage of consumers like to find bargains
Bargain hunting becomes more attractive with age
Consumers avoid unnecessary purchases and willing to buy used items
Baby Boomers focus on purchasing private label and low-cost products
Belgians have low rates of purchasing items using their smartphones
High % of Baby Boomers buy personal and healthcare items in store
Belgians most inclined to increase spending on travel and health
Gen Z intend to spend more on clothing and their health, in particular
Belgians not as comfortable sharing their data or communicating online
Gen Z more focused on cultivating their personal brand online
Belgians have low inclination to buy, share or retweet on social media
Millennials just ahead of Gen Z in interacting with company posts
Over half of Belgian consumers use mobile banking every week
Millennials and Gen X most prolific users of mobile banking services

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