Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Homewares in South Korea
In 2024, homewares in South Korea witnessed a welcome rise in value sales after two years of decline. As more people spend time at home, there is a heightened focus on creating comfortable, functional living spaces, leading to an increased demand for homewares. The growth of e-commerce has also made ... Read More
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Homewares in Romania
The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ... Read More
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Homewares in Malaysia
Malaysia’s homewares market continued to expand in current value terms in 2024, driven in part by improving economic conditions, which encouraged individuals to spend more on non-essential items. Social media platforms such as Instagram, TikTok, and Pinterest played a central role in inspiring consu ... Read More
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Homewares in Japan
Homewares in Japan experienced healthy growth in current value terms in 2024, driven by a heightened focus on home aesthetics and functionality. Urbanisation and smaller living spaces has led consumers to seek compact, multifunctional items that maximise utility without compromising on style. The cu ... Read More
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Home Improvement in Romania
Retail current value sales of home improvement continued to rise in Romania in 2024—albeit at a slower pace than in the previous year—supported by steady consumer investment in renovation and repair projects despite broader economic pressures. Households prioritised value-led upgrades, focusing on e ... Read More
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Home Improvement in Malaysia
Malaysia’s home improvement market experienced notable growth in current value terms in 2024. One key contributor has been the rise of DIY culture, which has evolved from a cost-saving necessity during the COVID-19 pandemic into a form of creative self-expression. Today’s homeowners are motivated by ... Read More
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Home Furnishings in the Netherlands
The Dutch home furnishings market experienced a notable decline in value sales in 2024, driven by several interrelated factors. Economic challenges, including reduced household consumption and a contraction in GDP, have led consumers to prioritise essential spending over discretionary purchases like ... Read More
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Gardening in Romania
In 2024, Romania’s gardening sector experienced slower growth, following a double-digit expansion in 2023. This deceleration reflects a more cautious consumer outlook, shaped by persistent inflationary pressures and constrained disposable incomes. Compounding the slowdown were erratic weather patter ... Read More
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Gardening in South Korea
Gardening in South Korea witnessed significant value growth in 2024, driven by government initiatives and rising consumer interest in floriculture and cultural events. The South Korean government actively supports horticulture through programs like the Flower Road initiative, which aims to beautify ... Read More
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Gardening in the Netherlands
In 2024, gardening in the Netherlands continued to decline due to a combination of structural and economic factors. An ageing population and the increasing urbanisation of Dutch cities have reduced the number of households with access to private gardens, limiting engagement in traditional outdoor ga ... Read More
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Gardening in China
Sales of gardening products in China saw strong growth in 2024, mainly driven by a mix of urban innovation and a growing interest in sustainable living. As cities like Shanghai and Beijing continue to expand, many urban residents have turned to home gardening not just as a hobby, but as a practical ... Read More
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Gardening in Argentina
In 2024, gardening in Argentina experienced notable growth, driven by the rising popularity of urban gardening and biophilic design across major cities like Buenos Aires and Rosario. Urban dwellers increasingly turned to vertical gardens, smart indoor planters, and modular hydroponic systems to inco ... Read More
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Deodorants in Sweden
Deodorants remained a slow-moving, mature category in Sweden in 2024 reporting only moderate growth in current value terms. Meanwhile, volume sales declined, with value growth largely driven by inflation and modest premiumisation. Deodorant roll-ons continued to dominate sales, but many shoppers tra ... Read More
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Home and Garden in South Africa
The home and garden market in South Africa recorded robust growth in current value terms in 2024, although this was largely fuelled by rising prices. While inflation eased compared to 2023, it continued to erode consumer purchasing power, encouraging greater caution around discretionary spending. De ... Read More
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Home and Garden in Japan
In 2024, Japan’s home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, mul ... Read More
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Home and Garden in China
In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government polici ... Read More
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Home Improvement in the US
In 2024, the US home improvement category experienced a decline in value sales due to several interrelated factors. Elevated interest rates made financing large renovation projects more expensive, prompting homeowners to defer such investments. The Joint Centre for Housing Studies at Harvard Univers ... Read More
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Video Games in the US
In 2024, video games in the US saw an increase in value sales, primarily due to video games software. Notable trends included the development of kidult-focused content, the expansion of cloud gaming, and the utilisation of established intellectual property. These trends were influenced by growing on ... Read More
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Traditional Toys and Games in the US
In 2024, traditional toys and games in the US saw a slight current value decline, although this was an improvement from the growth rate the previous year. Media releases and cross-generational appeal influenced brand performance, particularly in action figures and accessories, and construction. Reta ... Read More
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Consumer Lifestyles in Indonesia
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends. Euromonitor's Consumer L ... Read More
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Beauty and Personal Care in the United Kingdom
Value sales of beauty and personal care products rose in current terms in the UK in 2024, albeit at a slightly slower rate than in the previous two years. The slight deceleration can be predominantly attributed to the softening of inflationary pressure resulting in weaker price hikes, which had been ... Read More
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Premium Beauty and Personal Care in the United Kingdom
Premium beauty and personal care saw current value growth in the UK in 2024. While consumers faced economic pressures, they also displayed a need for indulgence, which helped to maintain the segment’s solid growth. While consumers in the UK are opting to trade down in many “essential” categories, su ... Read More
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Hair Care in the United Kingdom
Hair care registered current value growth in the UK in 2024, albeit at a marginally slower rate than in 2023, as unit price rises softened. Value growth in the category was predominantly driven by mass brands responding to consumer demand for more premium offerings and features at a more affordable ... Read More
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Depilatories in the United Kingdom
Depilatories saw modest current value growth in the UK in 2024 driven by an increasing consumer focus on personal grooming and self-care. Even though inflation slowed down in 2024, prices continued to rise, which supported current value growth even as volumes stagnated. The category also saw gains f ... Read More
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Bath and Shower in the United Kingdom
In 2024, bath and shower products saw a modest increase in value sales in current terms in the UK, with growth constrained by maturity across most categories. Body wash/shower gel remained the largest category. While it saw sales rise in current value terms, the category experienced stagnation at co ... Read More
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